- cac
- Caching
- Caffeine
- Call Center Marketing
- Call extensions/ click-to-call
- Call extensions/ click to call
- Call to action
- Call-to-action (CTA)
- Call to action (CTA)
- Campus Marketing
- Canary testing
- Cannibalization
- cannibalization
- Capacity Planning
- Carbon credits
- Cash cows
- Catalog Marketing
- Category Development Index (CDI)
- Cause Marketing
- ccTLD
- Centers of Excellence
- Certification
- certified product manager
- Champion
- change enablement
- Change Equilibrium
- change management
- change management principles
- Channel
- channels of distribution
- Characteristic Marketing
- Charity Marketing
- Charter
- Chatbot marketing
- Chatbots
- Checklist
- Chief Marketing Officer
- Chief People Officer
- Chief Product Officer
- chief product officer
- Chunks
- churn
- Churn rate
- circles
- circles method
- Circular economy
- Citations
- Classification
- Click through rate
- Clicks
- Clickthrough rate
- Client-side & server-side rendering
- Client side & server side rendering
- Cloaking
- Clockspeed
- Close Range Marketing
- Closed-Loop Marketing
- Closed loop marketing
- Closed-loop marketing
- Closed-loop marketing: The use of analytics and data throughout a customer’s lifecycle to improve marketing and sales strategies. To “close the loop", marketing and sales teams unify their reporting and strategies to generate higher ROI. Considering 69 percent of CEOs believe they are wasting money marketing initiatives, according to Forbes, the majority of marketers have adopted closed-loop marketing in one form or another.
- Cloud Marketing
- Cloud ML Engine
- Cluster sampling
- Co-location
- Co location
- Cognitive Modeling
- Cognitive Walkthrough
- Collaborative Product Development
- Commerce
- Commercial investigation queries
- Commercialization
- Communal Marketing
- Community Marketing
- Community relations
- Company Launch
- Competition
- Competitive Analysis
- Competitive Intelligence
- competitive intelligence
- competitive landscape
- Competitive Moating
- Competitor analysis
- Computational Marketing
- Computer-Aided Design (CAD)
- Computer Aided Design (CAD)
- Computer-Aided Engineering (CAE)
- Computer Aided Engineering (CAE)
- Computer-Enhanced Creativity
- Computer Enhanced Creativity
- Concept
- Concept Generation
- Concept Optimization
- concept review
- Concept Screening
- Concept Statement
- Concept Study Activity
- Concept Testing
- Concurrency
- Concurrent Engineering (CE)
- Conjoint Analysis
- consolidation
- Consumer
- Consumer-Generated Marketing
- Consumer Market
- Consumer Need
- Consumer Panels
- Content creation
- Content delivery
- Content hub
- Content hub software
- Content intelligence
- Content management infrastructure
- Content management system
- Content mapping
- Content Marketing
- Content marketing
- Content recommendation engine
- Content strategy
- Contextual Inquiry
- Contextual Marketing
- Contextual marketing
- Contextual targeting
- Contingency Plan
- Continuous Delivery
- continuous delivery
- Continuous Improvement
- continuous improvement
- Continuous Innovation
- Continuous integration
- Continuous Learning Activity
- Contract Developer
- Controlled Store Testing
- Convergent Thinking
- Conversion
- Conversion Marketing
- Conversion path
- Conversion rate optimization
- Cooperation (Team Cooperation)
- Cooperative Marketing
- Coordination Matrix
- Copywriting
- Core Benefit Proposition (CBP)
- Core Competence
- Corporate Culture
- Corporate Marketing
- Corporate strategy
- cost of delay
- Cost of Goods Sold (COGS or CGS)
- Cost-per-click (CPC)
- Cost per click (CPC)
- Cost-per-conversions (CPA)
- Cost per conversions (CPA)
- Cost-per-impression (CPI)
- Cost per impression (CPI)
- Cost-per-thousand (CPM)
- Cost per thousand (CPM)
- Crawl budget
- Crawler directives
- Crawling
- Creative Marketing
- Creativity
- creeped into
- Crisis communication
- Crisis communication plan
- Crisis planning
- Criteria
- Critical Assumption
- Critical Path
- Critical Path Scheduling
- Critical rendering path
- Critical Success Factors
- CRM vendor
- CRO (conversion rate optimization)
- Cross-Functional Team
- Cross Functional Team
- cross functional team
- Cross-Media Marketing
- Cross Sections
- Crossing the Chasm
- Crowdsourcing
- crystal agile framework
- crystal method
- CSS
- CTR (clickthrough rate)
- Culture
- Custom Apps Dev
- Customer
- Customer acquisition
- Customer Acquisition
- customer acquisition cost
- customer advisory board
- Customer-based Success
- Customer based Success
- Customer data platform
- customer development
- customer empathy
- customer experience
- Customer experience (CX)
- Customer feedback
- customer feedback
- Customer journey management
- Customer journey map
- customer journey map
- Customer journey mapping
- Customer lifetime value (CLV)
- Customer Needs
- Customer Perceived Value (CPV)
- Customer personas
- Customer relationship management (CRM)
- Customer Retention
- Customer segmentation
- Customer Site Visits
- Customer Support
- Customer Value Added Ratio
- Cycle Time
- CYO Marketing