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Contextual marketing

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Contextual marketing refers to any advertising or tailored marketing messages that are based on the user’s demographic or behavioral data. When in-house marketers are able to quantify ROI and use a personalized website, they see a 19 percent increase in sales (Monetate/eConsultancy).To deliver contextually relevant information, you need to understand the psychographics of your buyer personas to know how to speak to them and what content will resonate with them.

Alternative Meanings:
  • Contextual Marketing

    Contextual Marketing is a form of marketing that takes into account the environment surrounding the person. The idea behind this strategy is to provide customers with what they want when they want it. It is important to note that Contextual Marketing does not just mean providing someone with a product or service - it can also be something as simple as a meme that reflects a customer's mood at the time. This type of marketing is very tailored and can be used for many different purposes. For example, if you are using this strategy in a retail store, the goal would be to make customers feel comfortable and welcome while browsing your products.

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