High-Tech Startup Chief Marketing Officer (CMO) Can Use These 7 Ways Content Marketing to Grow Leads The ultimate goal of every high-tech startup CMO (Chief Marketing Officer) is to grow the company as much as possible. As a marketing expert, you already know what...

Growing Your E-Commerce Business is not easy in a down economy but can be easier than other brick-n-morter stores. Growing your e-commerce business takes smarts and passion. There's no denying that our economy has been drastically affected by the coronavirus pandemic....

You Need a Social Media Strategy if You Market in the Education Sector  Social media strategy for the education sector is very important for marketing success. Widespread access to the internet and digital media has transformed the education sector completely. As...

Your marketing efforts matter with limited resources. Marketing efforts that don’t relate to improving your customer experience are wasting your time. In 2020, customer experience has become the key brand differentiator. It has even surpassed price and product. This...

A digital asset is “anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use.” When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some...