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Finance Survival Tips for Small Businesses

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Small businesses must use these finance survival tips during uncertain times

In today’s world, the only way to run a business successfully is to embrace that old saying, hope for the best but prepare for the worst. These words have never been more relevant, especially in light of COVID-19. But how do you get ahead if you’re a small business?

I get it. Not every business has a crisis management plan that’s easy to execute or the ability to set aside funds for an emergency. And for smaller businesses, the struggle is even greater. 

The pandemic has shown us just how vulnerable small businesses are. By September 2020, nearly 100,000 US-based businesses had closed their doors permanently. This trend echoed around the world, with SMEs being the worst affected. 

With a small business, it’s much harder to weather storms in the economy or sudden changes in the market.

This is large because of finances and the access to extra funds or savings. Larger businesses can downsize and still survive, but smaller ones don’t have that much to cut.

So, how do you avoid becoming a statistic? 

How do you set up your finances to ensure that your small business can survive in uncertain times? 

We all know about having an emergency fund, but there are far more ways than you can be proactive and future-proof your business against the unknown. 

These tips can’t guarantee survival—ultimately, nothing can—but they can give you the best chances of seeing through whatever the world throws at you, pandemic or otherwise.

Assess Your Assets

financial planning tools tip guides

“Your company’s most valuable asset is how it is known to customers.” —Brian Tracy.

Every business, no matter how big or small, has assets. 

To future-proof your venture, compile a full inventory of assets so that you know what your business is worth. This should include fixed assets like your premises (if you own them), as well as any equipment and machinery.

Liquid assets, such as cash in the bank and items you can sell off quickly, are very important to keep track of. These are the assets that you can make use of in an emergency—once your emergency fund is depleted, that is.

With a clear idea of your asset value, you can approach lenders should you need a loan. You’ll have proof of collateral and can offer a clear idea of what your business is worth. You can also include intangible assets, such as goodwill in the value of your business. 

Goodwill is the value your business’ good name and reputation has, and its recognition value with clients. It’s an important asset for any business with a customer base and has established a reputable brand name for itself. 

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Understand Your Expenses

Once you’ve evaluated your assets, you need to know your monthly, quarterly, and annual expenses and where you can cut back. You may not control external factors such as the economy or changes to the market, but you can control your expenses.

When examining your expenses, you should divide them into categories—the most important are necessary and unavoidable, followed by those that are nice-to-have items. 

The first category will be expenses like your mortgage or rent for premises, equipment and production tools, and employee wages. In the second category, you’ll put items like coffee in the break room and other supplies that you don’t need but contribute to positive work culture. 

Once you have these categories, you can decide where to cut costs to boost your emergency fund before uncertain times hit. 

You can also work out where to cut costs when you need to free up money to help your business stay afloat. 

It’s not always about completely cutting out items. You can also look for cheaper options that save you money but allow you to keep the nice-to-haves.

Additionally, you can chat to suppliers about bulk discounts or more favorable payment terms and reduce expenses in this way too.

Grab this handly marketing budget guide and templates.

Rework Your Budget & Improve Your Cash Flow

“A Debt Problem Is, At Its Core, a Budgeting Problem.” —Natalie Pace

Once you’ve evaluated your expenses and worked out where you can cut costs, you need to rework your budget and assess where you can make changes in the future. Your cash flow is incredibly important, and often there are small stumbling blocks that are causing a bottleneck.

To prepare for the unknown, you need a clear picture of your financial situation—now and for the foreseeable future.

Ask yourself the following questions:

  • Are you generating enough profits?
  • Are your prices market-related?
  • Are you paying too much for insurance and utilities?
  • Are there any customers that owe you money?
  • Do you have assets that are not generating income?

If you’ve answered yes to any of these questions, you need to take the following steps:

Complete a profit/loss assessment and determine how you can improve your profits and boost your bottom line. 

  • Conduct market research into your competitors. If you can increase or decrease prices to generate more revenue, do so.
  • Do your homework. You may find cheaper insurance or ways to save on your utility bills.
  • Keep close tabs on your accounts receivable. You may find several customers owe you money that you’ve been lax in pursuing.
  • Do a complete stock take and sell any assets that are gathering dust. You can deposit the money you make from the sale into your emergency fund. 

Monitor Local And Global Trends

Monitor Local Global Trends

While you can never truly predict what will happen, you can mitigate numerous potential problems by staying up to date about what’s going on in the world around you. 

It’s important as a business owner to stay informed about economic trends and forecasts and the political activities in both your region and the world around you.

Firstly, you should pay close attention to the trends impacting your primary target market and place of business. However, don’t just focus on the local events. 

Global changes can have a trickle-down impact on your company because they can affect how your target market can spend. 

Suppose you directly source any products or supplies from another state or country. In that case, you need to pay close attention to their economic and political swings, as well as on the trade route that brings your purchases to your business.

An interruption in the supply chain can lead to major expenses or leave you without a product. It’s an excellent idea to secure a backup supplier that you can call on in case of an emergency. This allows you to continue operations without interruption. 

The last thing you want to do is have to refund customers for stock that will not arrive anytime soon. 

Secure Credit In Advance

A loan or a line of credit is often seen as a bad thing; you are failing to run your business. 

This is a very narrow-minded mindset that may do more harm than good. 

In hard times a small cash injection could be the difference between staying open and shutting up shop. If a crisis looks short-lived or you need emergency funds to get back up and running, a loan is a lifesaver. 

To prepare for any future disasters, establish a good relationship with your bank. Ensure that you settle any lines of credit when they’re due and that you always make loan payments on time. 

Suppose you don’t have any existing lines of credit. Set up a credit facility when you are in good standing. In doing this, you won’t have to desperately apply for credit when times are tough and stand the chance of possibly getting declined. 

It’s also important to ensure that your credit score is in good standing. Good business credit will help you to increase your limit, should you need access to more funds. 

Again, it’s much better to ensure that it is in order when your cash flow is strong, rather than waiting for times to get hard before considering how to get an injection of cash quickly.

Keep Updating Your Financial Plan

small business financial planning

A financial plan is something that you should keep on adapting as the world around you shifts and as your company changes over time. 

It would be best to go back to it time and again as you learn new things or as your goals shift. This is quite normal and healthy for a business.

When you draw up your financial plan, make sure you include plenty of contingencies for future events, especially the unforeseen type. It would be best if you also looked for assistance with this part of your planning. 

More than one person can brainstorm possible events or changes that could harm your business. 

Talk to financial planners, other business owners, and even your employees—they’ll have some great insights into your business because they are a part of it.

By keeping your financial plan up to date, you can see gaps that need plugging and what you need to do to continue to prepare for the future.

In Summary

According to the U.S. Bureau of Labor Statistics, 20% of new businesses fail during the first two years of operation, and 45% during the first five years. However, these stats don’t account for the pandemic. 

Now more than ever, it’s important for businesses to prepare for the unexpected. In the current economic climate, failing to plan could well be planning to fail.

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General FAQs

What is a financial plan?

A financial plan is a forecast of future performance for a business, usually prepared using spreadsheet software. Small businesses can benefit greatly from taking the time to do a financial plan at least annually.

What is financial planning?

Financial planning is the process of outlining how your money, investments, and other assets can help you meet your financial goals.

Why is financial planning important?

Financial planning is a step-by-step approach to meet one’s life goals. A financial plan acts as a guide as you go through life’s journey. Essentially, it helps you control your income, expenses, and investments so that you can manage your money and achieve your goals.

What is a small business budget?

A business budget is an overview of your business’ finances. It outlines key information on your finances’ current state (including income and expenses) and your long-term financial goals.

How to Run A / B Tests on Your Website in 4 Easy Steps

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The article by Samantha Rodriguez will run through a step-by-step guide on how to run the A to B test on your website. A to B tests are often called A / B tests.

If you are not using A / B testing data science, A / B testing tools, and A / B testing in marketing and your landing pages.

Your A / B testing statistics from your A / B testing calculator will show you which element had better results. 

If you are not running A to B tests how do you know how well you could be doing. Do you just throw up ads and spend thousands of dollars? Recall the quote?

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. John Wanamaker

When you’re working on a website, you may often rely on your intuition and experience to decide what designs work best.

Too many marketers have low conversion rates and don’t know why. This is often because of a poor call to action, poorly optimized landing pages, or a lack of effective pop-ups.

The reason for this usually comes down to simply being unaware of the benefits of A/B testing or of not being sure how to get started.

It is also a result of marketing professionals failing to utilize A/B testing in digital marketing strategy properly. Luckily for you, that’s where this blog comes in!

However, using data to make informed decisions is an even better approach. The question is: How can you figure out which design users will prefer?

The answer lies in A / B testing, which is the process of presenting two versions of a web page to visitors and collecting data about which one they prefer. With this information, you’ll be able to create pages you know users will love based on factual data.

Let’s move over to the lab! In this article, we’re going to give you a crash course in A / B testing and explain why you should consider conducting tests on your website.

Then we’ll teach you how to A / B test your site and introduce you to some WordPress plugins that can help.

Overview of How to Run A to B Tests on Your Website

run a / b tests

1. What Is A / B Testing?

2. Why Should You A / B Test?

3. What Can You A / B Test?

4. How to Run A / B Tests

4.1. Step 1: Identify Potential Test Subjects

4.2. Step 2: Decide on Your Goals

4.3. Step 3: Choose a Hypothesis

4.4. Step 4: Run Your Test and Analyze the Results

5. Tools to A / B Test Your WordPress Website

5.1. Nelio AB Testing

5.2. Popup by Supsystic

5.3. WordPress Landing Pages

5.4. Instapage

5.5. Google Optimize

5.6. Split Hero

6. A / B Testing & The WordPress Digital Experience

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What Is A / B Testing?

A / B testing, at its most basic, is a way to compare two versions of something to figure out which performs better. 

Imagine, for example, that you’re adding a new Call To Action (CTA) to your landing page. You’re not sure what design will work best, but you’ve narrowed the choices down to two options. If you set up an A / B test, you can track which CTA your visitors respond to better by measuring how many clicks each version gets.

That’s just a basic example. In practice, you can use A / B testing to measure all kinds of variables. A / B testing is something you can benefit from in a broad range of situations, whether for a website, a product design, an email campaign, or something else entirely.

Why Should You A / B Test?

Why Should You A / B Test?

If you’re an experienced enough developer or designer, you might be able to rely on your intuition to determine what designs work best. However, if you want to know what your users want, running some tests is a smart idea.

Let’s break down exactly how A / B testing can benefit you:

  • It can provide you with highly targeted data about what your visitors prefer.
  • You can run successive A / B tests to fine-tune almost every aspect of your website.
  • Implementing the results of this testing can help you improve conversions across the board.

What’s more, you can use A / B testing for all kinds of variables. However, there are some limitations to what you can A / B test, which we’ll talk more about in a moment.

What Can You A / B Test?

a to b testing website landing pages emails

The good news is that you can get informative results by testing almost any element on your website. You might create variations of your: 

  • Copy 
  • Color schemes
  • Ads
  • Website layouts
  • Email subject lines
  • Titles
  • Forms
  • Graphics
  • Fonts
  • CTAs
  • Widgets
  • Menus

The possibilities are just about endless. However, there are a few mistakes new A / B testers sometimes make when choosing what to test.

First, you should only test one highly specific element at a time. For example, don’t change your button’s text and color – only pick one aspect to alter.

Changing multiple variables will make it harder to analyze your data because you can’t be sure which factor influenced users’ behavior.

There is an alternative testing strategy known as multivariate testing, which you can consider if you want to test multiple elements in combination with one another. However, A / B testing will give you the clearest and most specific results.

The second mistake people sometimes make is focusing only on the big elements and passing over the small details.

However, you can also get interesting results from testing button styles, shapes, and sizes. For instance, it can be beneficial to test your button’s text and color.

Finally, it’s best to avoid testing new content that you’ve just added to your site. If you published some new copy yesterday, you’ve not gone to get accurate results from using it in an A / B test.

There’s no way to account for whether users’ behavior is due to the new element’s existence or the changes in your variations.

How to Run A / B Tests

When you run an A / B test, it helps to think of your website as a lab. If you want to get accurate results, you’ll need to follow strict procedures to ensure the data you gather is accurate.

Wrap Up on How to Run A / B Tests

COVID-19 accelerated the digital transformation that has been occurring in larger operations for years. Walmart opened its e-commerce store to fight Amazon. Small mom-n-pop stores were faced to move to an eCommerce platform and fast.

A/B testing shows the effectiveness of inherent changes, enabling data-driven decisions and ensuring positive impacts on your goals.

If you are not running A/B tests on your emails, workflows, landing pages, or website who do you know if you cannot do better? You can.

Here’s the approach we suggest you follow.

Posted in by Samantha Rodriguez, Last updated on July 25, 2021

General FAQs

What Is A / B Testing? 

Simply put, A / B testing, at its most basic, is a way to compare two versions of something to figure out which performs better. 

Why Should You A / B Test?

A/B testing shows the effectiveness of inherent changes, enabling data-driven decisions and ensuring positive impacts on your goals.

What is the difference between Split Testing vs. A/B Testing?

The terms “split testing” and “A/B testing” are often used interchangeably. They’re two different types of tests.
A/B testing involves comparing two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. Split testing involves comparing two distinct designs. I prefer A/B testing because I want to know which elements contribute to the differences in data. For instance, if I compare two completely different versions of the same page, how do I know whether more people converted based on the color, the image, or the text?

How to Run A / B Tests.

A/B testing shows the effectiveness of inherent changes, enabling data-driven decisions and ensuring positive impacts on your goals. You should compare two completely different versions of the same page. How do I know whether more visitors converted based on the color, the image, or the text?

The Ultimate Affiliate Marketing Guide For 2021

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Affiliate marketing is one of the most popular digital marketing tactics know in 2021. 

But, affiliate marketing is not something new, as it has been in existence ever since the early days of the internet and has gotten a massive splurge only recently. 

According to several studies, affiliate marketing is going to stay in trend for a long while. Additionally, the affiliate marketing industry is forecasted to hit the $ 8 million mark by 2022. 

Today, affiliate marketing is used widely across all industries and online channels. For example, people post blogs, reviews, and demos of products for their followers, promoting their product indirectly. This has become a trend over the past few years. 

Considering the stats and trends, affiliate marketing is currently the most effective way to drive sales, traffic, ROIs and increase brand awareness and conversions. It also helps you build your brand image among your audience.

If you haven’t thought about using affiliate marketing to boost your digital marketing efforts, then it is high time that you do it to boost your sales. 

To help you include affiliate marketing in your digital marketing strategy, we have curated a complete guide for you to get started. Read through to know all about affiliate marketing and it’s a great affiliate marketing guide for beginners or needs a tune-up.

What Is Affiliate Marketing Programs?

Affiliate Marketing Programs

Affiliate marketing is a commission-based system in which a marketer earns money by promoting someone else’s product or service.

Affiliate marketers look for a product or service that is trending or seems to be the Centre of attraction and curiosity for the audience. In addition, the company looks for a blogger, influencer, or celebrity known and liked by the public. 

Once found, they approach one another, sign a contract and advertise for the product through blogs, websites, social media content, or any other beneficial platform.

This way, it enables the marketer to earn a tiny percentage of the revenues from each sale. At the same time, a company gets to engage with a larger audience in a more personalized manner. 

Affiliate marketing is also referred to as commission-only or performance-based online marketing technique. It is a brilliant source of massive revenue generation for those able to capitalize on it. 

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How Does Affiliate Marketing Work?

The basic concept of affiliate marketing is to earn through coming or distributed marketing. Using this technique, thousands of companies promote their products and services without letting the audience know that the company does the promotion. 

Here people are paid to create awareness and promote a business, product, or service through multiple channels and different marketing tools. In exchange, they are paid a reasonable amount.

This amount, however, is only a fraction of the hefty amount of money spent on regular advertisements.

In some cases, the marketing is between two companies with different products as well. Here, two companies ally and promote products for one another.

For instance, a mobile phone and a sim card always go hand in hand, and if you need to encourage a sim card, you can form an alliance with the mobile company or vice versa. So, whenever someone buys a mobile phone, you get the benefit too!  

Using the help of influencers, bloggers, and celebrities creates a sense of reliability and trust. Once the trust is built, audiences rely more on the product; because their favorite personality has used or suggested it. 

However, do you think that the blogger, influencer, or celebrity would have used a product before recommending it to their audience?

Well, the chances are sporadic! In most cases, the recommendations, reviews, and demos are paid promotions, which work as a celebrity endorsement for the audience, and they start liking the product anyway. However, the discount or referral code plays a significant role for most people, which they can use to make purchases. 

The idea behind this kind of marketing is to earn through an affiliate network that can gather a diverse audience without any hassle. 

Here what you to understand an affiliate network and its importance in digital marketing. So here is a brief intro about it. 

The affiliate marketing for Amazon is huge.

Affiliate Marketing Network: What It Means And How To Get Started

Affiliate Marketing Network

Affiliate networks work as platforms to connect people or professionals who form alliances for monetization and sales of products or services. In some cases, it is also done to gain more popularity or trust from the audience. 

The affiliate networks usually include bloggers, influencers, brands, companies, PR agencies, and celebrities when it comes to digital marketing and affiliate marketing. 

These people work together for mutual benefits under a legal contract that defines the terms of their affiliation. 

One of the most popular and widely utilized affiliate networks is formed by Amazon. It allows people to promote its products for a commission for each purchase that comes in through them. 

Affiliate networks are a marketplace with potential buyers. This is where brands and companies can look for marketing opportunities and promote their products or services.

Some people work with video or verbal advertisements through bloggers, influencers, industry professionals, or celebrities, which function as word of mouth or endorsement for people. Some work through platforms and links posted on websites. 

When affiliation programs are aligned to work with platforms and links, they post links to drive traffic to their forum. Many Website owners and bloggers often use this approach. 

So, when running a business, why should you join an affiliate network? Here are a few benefits to look at. 

Benefits Of Affiliate Marketing Networks

An affiliate network can link you up to thousands of businesses and millions of prospects, making it a brilliant way to monetize, earn a passive income, promote your business or advertise your products or services. So, here is how you can reap the benefits as a business and as a blogger; 

  1. No frauds in payments and transparent process of disbursement.
  2. Reduced cost of marketing for brands and businesses.
  3. Bloggers can choose products or services based on their audience’s interest, which offers more targeted affiliate marketing for business. 
  4. Business becomes more approachable for the audience
  5. Bloggers get more audience as people love to see reviews, demos, and recommendations from trusted personnel.
  6. Businesses can build trust and reliability for their products or services
  7. Apart from paid promotions, bloggers can also earn commissions through discount codes and referrals. 
  8. Businesses can analyze their audience better and understand their demands, likes, dislikes, cost-related opinions, and so much more. 

Being in the affiliate marketing network is just like being in a group of people and understanding what people think and want from businesses like you. But, as the benefit tells, it’s not only businesses that benefit from it.

Additionally, you don’t always need affiliate networks for this approach. The other three parties can form their network to get started.

But, people some people and companies often choose an intermediary platform to add a layer of trust in the contract and keep a proper check and balance of the affiliates, payments, and the results. 

Platforms like ClickBank and ShareASale are one of the most popular affiliate networks used for affiliate marketing. 

There are various parties involved in this process, and there is something for everyone in the process. 

3 Main Parties Involved In Affiliate Marketing

Affiliate marketing typically involves four parties. Now that you have discovered affiliate networks, here are the rest and the more important ones. 

The Affiliates

These are the individuals who promote the products for a commission. They are also referred to as publishers. Typically, these are prominent or popular people in the industry or some professionals who know the best. 

To be more concise, these are the people who are highly trusted or liked by the audience. Most of these people have blogs or social media pages that they use to entertain people. Sometimes, celebrities or popular professionals in the industry are also involved in the process, as their opinion or recommendation is more authoritative. 

The Product Owners

Companies or entrepreneurs who own the products and approach the affiliates to promote their products. These are also referred to as merchants, companies, product creators, or service creators. These people pay the affiliates to promote or advertise their offering. 

For instance, have you ever noticed famous makeup artists and bloggers reviewing newly launched products they receive in their PR for free? Those blogs are the perfect example of affiliate marketing as companies send them these products with a commission and ask them to review them on their blog – the blog can be in any form of content. 

Here, these makeup brands are the product owners who pay the blogger and influencers to promote their products.

The Consumers

The end-users, audiences, or the buyers of the products who make the transactions. The entire affiliate marketing process is based on the consumers. Companies focus on their audience likes and then formulate strategies based on their needs, behavior, and budget. 

However, three parties, the affiliates, product owners, and the consumers, are the main ones. These form the core of the strategy, as the network is not always a part of the process. Most companies directly approach the affiliates, or the companions directly approach the companies leaving behind the need for an affiliate network to support their activities. 

Now that you know all about affiliate marketing, the parties involved are how it works for businesses. 

Affiliate Marketing Approaches 

Affiliate marketing typically involves commission-based sales. When posting through content or blogs, an affiliate is paid according to the sales generated through him. These sales can be targeted through CTR or the referral or discount codes used by customers on the checkout. Different companies use different ways to adopt affiliate marketing to partner with content creators, offer coupons, discount codes, deal sites, referral codes, loyalty cards, and so much more. 

When marketing works through links, the process entirely depends on the products advertised through links. So there are ways to monitor the sales generated through each channel.

With the latest marketing tools and marketing automation technology, you can know where the leads are coming from. To help you understand better, here are a few standard affiliate marketing programs used by most brands and businesses. 

PPS – Pay Per Sale 

In a pay-per-sale approach, the affiliate is paid by a company every time a customer makes a purchase.

PPS is the most popular approach in affiliate marketing and is used by almost all product owners. Here company analyzes the sales and how the deal is closed and then paid the affiliate. Also, the affiliate is only paid for the purchases that were channeled through the affiliate. 

PPL – Pay Per Lead

In a pay-per-lead approach, the affiliate is paid by the company for every lead they generate. Here, leads are not the final consumers but only prospects.

Hence, this is a risky strategy for the company as they pay for all the leads. The reason is that they won’t know about the quality of the leads and if all leads will convert. 

This payment is accumulated every time a lead generated through an affiliate fills out a form, signs up on the company’s platform, takes a trial, or takes any pre-purchase actions. In addition, any interaction through the CTA formed by the affiliate will generate money for the affiliate. 

PPC – Pay Per Click 

Pay-Per-Click is one of the most used digital marketing or affiliate marketing methods used today. But, when it comes to affiliate marketing, it is an affiliate who earns from the clicks.

Like PPL, pay-per-click methods require companies to pay a little amount to the affiliate platform for each click on the affiliate’s platform.

The affiliate is to be paid regardless of whether it turned into a lead/customer or not! This is a high risk for the product owners, which is why this method is rarely used. 

How To Get Started With Affiliate Marketing

affiliate marketing for beginners

Affiliate marketing is a straightforward method of promoting or advertising goods or services. Companies only need to find the right affiliate, and affiliates need to find the right products that their audience would love and get started. 

When it comes to companies, they save huge costs on marketing by investing in affiliate marketing. Hence, it is the affiliates that need an earning opportunity. Here are a few simple ways for beginners to get started with affiliate marketing.

  1. Choose a niche that you find most interesting.
  2. Find the right platform where you can easily publish content to influence people.
  3. Build your audience using different tactics.
  4. Find an affiliate program to support and strengthens your affiliation with brands and businesses.
  5. Choose the products or services you will promote carefully, as their demand will decide your total earning. 
  6. Only recommend things instead of asking your followers to buy them directly. 
  7. Know your audience before any promotion.
  8. Examine the product value and quality to share the best review with your audience.
  9. Consider your profits above all but never take your audience’s trust for granted. 
  10. Always create flawless and remarkable content to attract and influence your audience effortlessly.
  11. Ensure that your content is optimized for the search engines.
  12. Continuously track your work and make changes to maximize your payments.  

Wrapping Up

There are many tactics for digital marketing today, but due to generous earnings for beginners, affiliate marketing is becoming popular in 2021.

This guide will help you use to understand the entire process of affiliate marketing. However, the key to success in affiliate marketing is treating people kindly and valuing their preferences to reap most of the benefits. 

Above all, you will have to build yourself as a brand on any platform you join to make your efforts bloom. Also, chose the products you love to curate the most authentic content. This will also help you work and speak passionately about what you preach.

So the audience will take you seriously and click-through in no time! By doing these things, you can easily make a considerable amount of passive income without any monetary investments apart from your time and efforts. 

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General FAQs

What is affiliate marketing?

Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale.

What are affiliate marketing programs?

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate searches for a product they enjoy, then promote that product and earns a profit from each sale they make.

What is the affiliate marketing amazon provides?

The Amazon affiliate marketing program offers content creators a viable way to earn online revenue with a simple click of a button and swipe of a credit card. 

Why is affiliate marketing important?

Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth.

What is Color Theory in Branding and Design?

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Color theory is both the science and art of using color.

Today it makes sense to understanding color theory, including color theory for designers. The principles of color theory and color theory psychology digital or print media can make your response rate soar.

The color theory explains how humans perceive color; and the visual effects of how colors mix, match, or contrast with each other. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary colors, secondary colors, and tertiary colors.

Color physiology in branding is vital. We will cover color psychology in marketing with examples. And we’ll touch on color theory for designers.

Humans have an incredible way of understanding and applying what we learn to enhance the world around us. 

One of the things that impact the way we interact with things every day is basic color theory, or the science and art of using color. 

Over the years, our culture has harnessed the knowledge of this theory to create products and marketing that affect our daily lives. 

As you delve deeper into color theory, it can explain in great detail how humans perceive color. It explores how we physically see and process color and how we emotionally and intellectually process it.

It also analyzes how humans understand the effects of color when mixed, matched, or contrasted with each other. The biggest thing to learn from color theory is how colors communicate messages to people.

It has become one of the most vital marketing strategies to consider for companies and their products because of how much you can say with different colors.

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Many children learn about the fundamentals of color theory when they are young. They are typically introduced first to learning the primary colors: red, blue, and yellow.

As their comprehension of color grows, we learn how to combine to create secondary and tertiary colors. As we get older, we can forget this, even though it can be quite relevant to the work we do today.

Many people don’t realize the power that color holds and how it affects our everyday decisions. In the same manner that a business name can affect how a brand is perceived, color also influences buyers’ purchasing habits.

For this reason, tools such as this business name generator and the color wheel were created. Some people have entire consultant careers based around color, as knowing their effects on people is incredibly valuable.

A study on color psychology in the context of marketing was done, and the most interesting piece of information they found was that most people make up their minds within 90 seconds of their initial reaction to something.

Whether it was people or products, they found colors can not only contribute to standing out among the competition but that it also influences our moods and feelings. We use mood boards.

These are some conclusions that professionals have made regarding what colors they choose to invoke certain feelings.

branding color wheel

Red – This color is usually associated with urgency. It creates a feeling of high energy. We have often seen when it comes to clearance sales.

Orange – Alerting and aggressive, generally a good call to action color.

Yellow – Known to make people feel bright and vibrant. This color is used to make people feel excited.

Green – Seen as relaxing, easygoing, or associated with wealth. Many stores use this color to help customers feel relaxed.

Blue – Invokes feelings of security and trust. Many businesses and banks go with this as their main color.

Pink – Traditionally, this color has been used to market products to women because it’s seen as romantic and feminine, but times change using “traditional” gender colors.

Purple – A calming and soothing color that is often used in marketing for anti-aging beauty products.

Black – There is something always sleek and powerful about black. Many luxury products and brands make good use of this color.

Each different marketing tactic requires different approaches to color, but remaining cohesive is always the most important. Decisions around your initial colors and design can be really difficult, and turning to a professional is always a great idea if you need some extra support. Here are some things to consider for choosing colors for your different branding needs.

Logo Design and Color Theory

Logo Design Color Theory

It’s not easy to know where to start when creating a logo for your business. Every business should have a standard black and white logo for different uses, but having the main one that’s colorful will help you stand out among the most recent trends.

Your logo is essentially the most important symbol used to represent your brand. Your logo should tell your brand’s story, and the color is one element that can communicate a great deal about you.

In another study, Labrecque and Milne discovered through their research on color differentiation in the marketplace that particular industries frequently use certain colors. For example, over 75% of credit card brand logos use blue, while 20% of fast-food brand logos use red.

Many established brands like Coca-Cola and Starbucks are known for their iconic colors.

These weren’t random or bold choices, but they have certainly been impactful. A logo is a powerful visual tool, and that’s exactly why you should put a lot of stock into the color you choose for yours.

It’s a great idea to consider investing in a good logo from a professional company. They have a wealth of experience when it comes to knowing what works and what doesn’t. Many agencies and companies have done testing to show what logo elements are successful.

They can usually help you come up with an entire creative suite around it. You convey what you want them to know about you and your business goals, and they can suggest shapes and colors that will best benefit you.

Web Design and Color Theory

Web Design Color Theory

For most companies, a website is considered their storefront, especially during these times. The way a site looks can turn a customer away instantly if they don’t connect with it.

You can see how quickly people leave based on the bounce rate, and that’s always a good way to tell if the colors on your site are working. We know that UX design can improve your website conversion significantly, and part of this process is determining your color palette ahead of time. 

Depending on your brand and the type of work you do, there are some general go-to’s.

You can also be bold and step out of the box so you can stand out among the crowd.

There are tons of resources on color theory for designers and many companies that have talented designers with years of experience and the latest knowledge under their belt.

They can help you figure out the best color combinations and functions to make your site optimized for your target audience.

Another thing to consider when designing colors for your website is to ensure you are following the accessibility standards that exist today.

These standards are put in place so that anyone can access your website in almost the same form and function. By being inclusive and accessible, your site is available to anyone, and no one is alienated based on their visual impairments. 

Social Media Marketing and Color Theory

Social Media Marketing Color Theory

We use social media every day, and the use of new networks and tactics for marketing is only going to grow. You need the right social media strategy.

The way we interact with colors at the rate and speed of social media certainly impacts our decisions.

Many people will look at your social media and decide almost right away if they want to stick around. These seemingly trivial details play a major role in influencing first impressions.

There is something visually appealing about a cohesive feed, and there are several tools, tips, and ways to color-coordinate like a pro for your feed or grid. A simple tip is to start with a palette for four to five colors and play around with which ones will be your main color and which ones will be accents. 

We have generally understood that colors on the cooler spectrum like blue and green may make people feel calm, trustful, or tranquil.

On the other hand, warm colors have been known to trigger a range of emotions, from anger and hostility to comfort and warmth. 

Most people assume that green is a more friendly and non-threatening color than red, dominating and appealing to customers. However, in a study from HubSpot on the effects of color and marketing, they tested two different call-to-action buttons. Their results were surprising to some.

They found that the red button outperformed the green button by 23%. It just goes to show that even what we thought we knew about color theory still has room to evolve.

E-mail Marketing

Thinking about colors when it comes to your e-mail marketing is also important. Sharing your information through e-mail is a lot different than other means. Many people are used to plain white e-mails, so you need to stand out.

On the other hand, having too much color might give people the wrong impression. There’s a fine line to standing out amongst the rest when it comes to e-mail marketing, and paying attention to the colors you use is vital.

You also need to consider how people will be viewing the e-mail; is it on desktop or mobile? Screen sizes also matter when it comes to choosing colors to use.

Keeping on-brand is important. You want people to see colors and immediately associate them with you and your company.

At the same time, people might find the content stale. If they see the same colors, they see them regularly. They may be quick to trash the e-mail because they can assume they know what it’s about.

Switching up colors from time to time keeps things fresh. You may get even a higher inbox open rate when swapping for new colors because people will be intrigued by offering something new yet familiar.

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Print Materials

While most marketing is digital these days, there is still a need for print materials, and there are some extra things to consider when it comes to printing and colors. So, how to get the best print color?

There’s some technical stuff to know to ensure you’re getting the best color in your prints when it comes to printing colors. There are two basic mixing modes in graphic design, CMYK and RGB.

When it comes to design, it’s essential to fully grasp the mechanics behind both of them to optimize your designs in the best way possible for their intended use. It would help if you understood the basics of the two-color systems when designing and consulting someone with the experience to guide you through the process.

RGB stands for Red, Green, and Blue and is the color system coded on almost every computer and mobile device so that the colors are displayed consistently across all manner of devices.

The CMYK color system is generally for print products, and it stands for Cyan, Magenta, Yellow, Key (Black). When printing, the ink mixes at varying degrees to create the images being printed.

There’s a lot to consider when it comes to ensuring you are printing the correct colors. This includes all the branding things you may consider printing like flyers, business cards, stickers, billboards, and even physical merchandise.

Summary on Color Theory 

There’s a lot to consider when it comes to your marketing, and picking colors, and a logo is the best place to start. Our cultural differences can even have various effects on feelings.

Something happy and bright in another country can easily be depressing in another based on its history. Even something as simple as tweaking a color’s hue or saturation can evoke an opposite feeling, so it’s not a decision that should be taken lightly. 

There are so many other subtle and incredible ways that color can affect our actions.

That initial study showed it could be used to increase or decrease appetite, calm down customers, enhance mood or even reduce someone’s perception of waiting time.

Those were only a few notable findings, so it shows how effective the use of a brand’s colors truly is. There are several ways to consider how to use color in your branding or marketing. 

If you’re at a loss at where to begin, look into a reputable company to help you. 

They can provide tailored advice and work with you to meet you where you’re at in terms of budget for your branding and design. 

If there’s one thing you’re going to invest in for your company, it should be the look and feel of your brand. 

If you want to successfully connect with your customers and make them feel a certain type of way, you have to consider the colors behind your brand.

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Have something to say about your thoughts on Color Theory? 

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General FAQs

What is color theory?

Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors to mix, match or contrast with each other. In color theory, colors are organized on a color wheel and grouped into primary colors, secondary colors, and tertiary colors. Color theory is a practical combination of art and science used to determine what colors look good together. 

Why is color theory important?

Colors can allow anyone to create different types of feelings depending on the particular colors they utilize. The color theory allows us to understand how to use these colors to create different effects and create the desired emotions.

What is the psychology of color?

Color is more than a visual experience. Warm colors like red, yellow, and orange can produce feelings of warmth or aggressiveness, while cool colors like green and blue can be calming or depressing.

What is a color wheel?

Color theory and the color wheel: The color wheel was invented in 1666 by Isaac Newton, who mapped the color spectrum onto a circle. The color wheel is the basis of color theory because it shows the relationship between colors. Color theory is a practical combination of art and science used to determine what colors look good together.

Coupon Marketing: How to Get More Leads 5 Awesome Tips

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Coupon marketing (coupon advertising) helps small businesses that want to increase their sales with a clever marketing technique.

Coupon marketing is one of the oldest tricks is to offer a special deal on products to entice consumers.

There are digital coupon marketing, coupon distribution services, and coupon advertising to contend with.

Maybe you have heard of voucher marketing here the coupon marketing ideas may include digital coupons with a coupon code right on your display.

Building great relationships with customers, creating dedicated communication channels, and increasing customer connections are all great ways to increase leads, but how can you do all of these things?

The best way to revolutionize the way that your business gets leads and increases sales is to improve your coupon marketing strategy.

Strong coupon marketing has ramifications that go far beyond converting a sale one time; you can change the way your business runs forever with the right strategy.

Today, learn how to get more leads with coupon marketing. You’ll be amazing at the results that are possible with this type of plan!

Common Lead Troubles In Digital Marketing

digital marketing strategies

Companies with a heavy focus on eCommerce and digital marketing often face a similar problem. They cannot get enough leads, leading to lower sales numbers than they would like to be reaching. Without new leads, you cannot convert new sales, and your numbers suffer across the board.

The problem of leads for eCommerce and digital marketing often boils down to companies not fully adapting to how customers are shopping for, researching, and purchasing their goods. Your lead acquisition strategy has to match this behavior. Customers are finding you or seeing your ads online, but are you doing enough to stand out and generate leads?

Winning The Sale: Improving Coupon Marketing

coupon marketing startegy

Lead generation in the digital space boils down to a few simple factors:

  • What value does a potential customer see from your business?
  • How well do your store and content match their expectations?
  • Do visitors feel they should take immediate action?

The best digital marketing strategy will include lead generation tactics that hit positively on those three points. Setting up strong lead generation is necessary to be able to optimize conversion and get more sales. 

Coupon marketing or adding your products on coupon websites is one of the most overlooked areas of digital marketing for lead generation. There are many ways that coupons can impact all necessary aspects of lead generation when done right. Coupon marketing done in a way that reflects your company’s goals will help you create a stronger overall business plan.

Why is coupon marketing so powerful?

Coupons Increase Loyalty

It has been shown repeatedly that coupon strategies can be effectively used to generate loyalty with customers. Through targeted promotions, brands can create an emotional and positive reaction with customers by offering specialty coupons.

Coupons Target Specific Goals

Another great thing about coupon campaigns is that there are many different ways to incorporate them into your strategy. Different promotions have different outcomes, and that helps reach different goals. No matter what specific types of leads your business wants to generate, coupon marketing can help accomplish those goals.

Standing Out From The Pack

Grabbing leads in a tight market can be challenging; coupon marketing can help you to stand out from similar competitors at similar price points. Offering a promotion brings in those that might otherwise keep shopping, which can improve your conversions and sales.

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Across the Board: A Common Problem

Businesses with a lot of competition, such as online clothing storefronts and food companies, are the most likely to face lead generation issues. It’s hard to create and capture leads when many other businesses try to grab the same target audience.

Businesses in early every industry face lead generation issues at some point in their growth. However, this problem is not limited to those industries. To better address those problems, improved coupon marketing is necessary.

The Top Five Challenges Of Coupon Marketing

coupon marketing plan offers

Many businesses have heard that they should try coupon marketing, but this advice doesn’t always translate into the correct type of action. Simply adding coupons to your store with no real goal in mind is not the way to get more leads and increase sales. That could lead you to even more problems.

Let’s talk about the biggest challenges that face businesses as they develop and implement their coupon marketing strategies.

Challenge #1: Lack of Leads

Not having enough leads is often one of the biggest problems businesses face when dealing with coupon marketing. While they have deals and promotions planned, they cannot get these to their target audiences.

Sometimes, finding the right leads means getting your coupons into suitable spaces. From adding your coupons to coupon sites to creating a newsletter and building up an audience, the coupons need to exist in the right spaces for leads to be generated.

Leads aren’t generated when you collect contact information; leads are created whenever customers give you their contact information in exchange for something from your business. This means that rewarding customers with a coupon for giving you information generates a lead, but simply sending out a coupon to a newsletter is now.

Make sure to plan your coupon marketing to generate leads.

Challenge #2: Poor Visibility

Getting your coupons to the people interested in using them is another big issue for businesses trying to improve their coupon marketing strategies. How can you get your coupon visible to large sectors of your target audience?

The first thing that you need to know is to research your target audience. Where do they hang out online? Where do they look for coupons? Where are they going instead of your site?

By researching the various segments you are trying to attract, you will have a better idea of getting your coupons and promotions into their sectors. Increasing visibility often relies on you putting coupons in the right places.

If you cannot find those places right away, utilizing coupon databases and other large resources can be a good starting point. From there, you can create a more specialized strategy.

Challenge #3: Lack of Marketing Knowledge

When your team lacks marketing knowledge, it cannot be easy to effectively implement a coupon marketing strategy. Basic marketing concepts like A/B testing, point campaigns, and various analysis techniques will not be part of your wheelhouse.

This can lead to big delays in seeing results from any marketing campaign. If your team doesn’t have any experience in marketing, it’s time to change that or bring on a new team member that does.

Coupon marketing needs to be done with direction to be effective. If you throw money at your strategy without understanding what you are doing, you are unlikely to get the results that you would like to see.

Challenge #4: Lack of Time

Creating dedicated coupon promotions and strategies with the nuance and depth necessary to generate great leads and increased sales takes time. For a lot of small businesses, time is not an available resource.

When you’re starting to look at coupon marketing but faced with a limited time frame, make sure that you start by investigating what coupon options are integrated into your eCommerce platform. Most platforms have coupon tools that can be used to develop a basic strategy.

  1. Generating newsletters that include limited time and special coupons.
  2. Adding a popup to your site doesn’t show up for everyone but instead targets specific types of customers.
  3. Starting with a promotion that includes a FREE item with a purchase. From there, focus your strategy formation on one type of coupon at a time and stick to the most simple aspects of coupon strategy:

These three simple coupon strategies take less time than more complicated promotions. By starting with these, you can see how leads are best generated on your site in a less time-intensive way.

Challenge #5: Lack of Budget

Finally, many brands face a huge budget impasse when it comes to setting up a coupon strategy. It might be hard to get the funding necessary for strong promotions until you prove that coupons can generate leads and sales. Until that time, working on a limited budget will be necessary.

When faced with a lack of budget, the best thing that you can do is take advantage of all of the free tools out there. From included tools on your eCommerce management to email coupon blasts that can be included with marketing already going out, you can find ways to build up coupons and promotions.

Create a path for your coupon marketing strategy development that starts on a very limited budget. Plan to increase the scope of the strategy at certain result points, such as when you reach a certain number of conversions from coupons per day. By setting up a long-term plan, you can ensure that any budget used will be worth it.

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Effective Marketing Generates Beneficial Leads

marketing digital coupons holidays

Coupons are more than just a throwaway given out by brands for no good reason. Coupon marketing should always have a bigger goal for the company, and those goals can vary widely:

  1. Increase leads
  2. Make more monthly profit
  3. Decrease certain types of stock
  4. Improve loyalty
  5. See less abandoned carts

These are just a few things that your brand might want to do with coupon marketing. 

Remember, however, that coupon marketing is not as simple as creating a coupon. 

To effectively reach the goals you set, you need to create a strong coupon marketing strategy. With this, you will create more leads, see more conversions, and increase long-term profits.

General FAQs

What is a coupon marketing strategy?

Coupon marketing is a marketing strategy that takes advantage of consumer interest in saving money on purchases. Presenting your products to consumers for less than the regular cost could dramatically impact customer loyalty and satisfaction.

What is coupon marketing?

Very few shoppers expect to pay full price for products and services when purchased online. With so many retailers now offering new customer discounts and digital coupons, a coupon code is likely to apply to your next online purchase. Retailers regularly add coupons and discounts into their marketing strategies to boost sales conversion rates and increase customer loyalty.

What are coupon promotions?

In marketing, a coupon is a ticket, e-coupon, or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers to be used in retail stores as a part of sales promotions.

How do you use coupons in marketing?

7 Ways to Improve your Coupon Marketing Strategy and Increase Sales
1. Add Discounts to Lead Forms.
2. Use Limited-Time Offers.
3. Strategize What Types of Deals to Offer.
4. Create a Customer Reward Program.
5. Use Different Distribution Channels.
6. Use Creative Visuals.
7. Measure, analyze, and adapt.

7 Examples of Marketing Strategy Tips

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Examples of Marketing Strategy will Help You with Digital Marketing Inspiration

A marketing strategy is why you need it in your business, and see examples of marketing strategy as you read this article.

Now it’s time to start creating yours.

You will need a defined digital marketing strategy by marketing channel to thrive and compete favorably with other companies in your industry. It’ll also give your entire marketing team a deeper level of commitment towards achieving your goals.

Businesses can only be successful if their brand is where the customers are and offers what they need it to offer. Today, the place where you can find customers is not just in your surroundings. It is more about GPS these days – it’s the Internet and the incredible reach it offers.

Still, to reach your audience, you need the right digital marketing strategies.

Just last year, Forbes reported that businesses would spend $1.3 trillion on digital marketing by the end of the year. The unexpected pandemic impacted such predictions and numbers, but now that we finally see the end of it, we can expect this to happen – and the numbers to go even higher.

Due to the increased use of the Internet for just about everything from purchases to work during the pandemic, we can only expect these numbers to grow. For a business these days, a good digital marketing strategy is vital to success.

Ways to Improve Your Digital Marketing Strategy with Examples of Marketing Strategies

examples of marketing strategy

Knowing all this, it’s about time that you start working on your new strategies for digital marketing. To start on the right path, below, you’ll find seven great tips that work today.

1.   Be informed of laws and regulations – always!

The worst thing you can do for your business right now is to pile up penalties and get yourself in legal trouble.

Selling and advertising things online is a serious business, and data privacy is becoming a more complex matter every day. To protect consumers, countries, and states, change their regulations and laws regularly.

That being said, before you take any steps to promote or sell your products and services online, you need to make sure that you comply with the current regulations.

Even if you’re not in the European Union, just selling to people located there means you need to comply with some regulations. So, roll up your sleeves and do some research. Take some time to learn about GDPR, the General Data Protection Regulation – the legislation that prompted so many changes in the online industries.

Examples of marketing strategy for GDPR

7 Examples of Marketing Strategy Tips - Matrix Marketing Group

What is the GDPR in simple terms? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). … The GDPR mandates that EU visitors be given a number of data disclosures.

2.   Work on your social media presence

examples of digital marketing plans

The past couple of months brought businesses an entirely new challenge – limited face-to-face communication. As a result, people stopped shopping in stores, had to hold their distance, and didn’t have the opportunity to see things live before they made the purchase.

It made them warier, but it also made them search for solutions to buy the things they needed.

The world experienced a rather dramatic rise in e-commerce, especially during the movement restrictions. According to the UNCTAD report of May in 2020, total retail sales increased from 16% to 19%. This made online sales more frequent than ever.

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

As time passed, this became a habit, a preference for many – not just a necessity. Even now, when stores are open in most parts of the world, people decide to make their purchases online. It’s convenient, simple, and requires little effort.

For you, this gives you plenty of opportunities to make leads and sales online, especially on platforms like social media, where people’ hang out’ most of the time.

Where you’ll post your content, what type of content you’ll post, and even when – will be defined by who your target audience is. It also depends on the type of products or services you’re offering. Luckily, there are many platforms available, giving you tons of chances to become noticed.

For example, you can use visual platforms like Instagram and Pinterest to present your products to the audience. Videos are extremely popular these days, and you can even go live on Facebook and Instagram. In addition, you can use the content on platforms like Twitter to make your unique offerings sharable.

Here are a few examples of marketing strategy with Facebook.

Thanks to modern tools and programs, you can easily twist and turn your creations to use them on different platforms as they require. For example, you can turn your Mp3 files to text with HappyScribe, transcribe your text from your videos to fit your blog from your live Facebook posts, etc.

3.   Connect with customers via email and examples of marketing strategy

customers email constant contact

Email marketing remains one of the best ways to connect with your customers – and your leads. Unfortunately, some see this as an outdated tool seeing how it’s been used for decades.

However, the numbers remain impressive to this day – Hubspot reported that 60% of survey participants believe that marketing emails influenced their purchasing behaviors.

Why is this?

Emails make it personal. They help you build a connection, share important data in real-time, and are opened by most recipients as long as you share the right message. Most people these days use email for all sorts of things, including work, keeping up with friends, and getting notifications and updates from preferred brands.

Constant Contact and SharpSpring bring the perfect pair delivering cost reduction in repeatable tasks, better user experience, and shorter sales cycles.

There are many ways to utilize email marketing to promote your brand, including:

  • Promote new products or services
  • Educate customers and leads
  • Build loyalty
  • Request testimonials and increase your reputation
  • Generate higher web traffic
  • Wake up ‘dormant customers’, etc.

4.   Create engaging visuals and examples of marketing strategy

Every successful marketer will tell you that one huge part of their strategy is the visual content. It’s simply not enough to send a couple of emails and write tons of content on your website to make your brand recognizable.

Good digital marketing goes hand-in-hand with quality visual content.

If you want to promote your brand and its services online, there’s no escaping content. Everywhere you go on the Web, there’s text, photos, graphics, videos, and more.

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

Quality images are essential if you want to capture people’s attention – and turn them into customers. Most people these days won’t even consider what you’re offering unless they can visualize it – and why would they? With high-quality imaging, 3D renderings, and live feeds, why would anyone buy something without making sure it’s a good fit?

And it is not just the photos that matter when you’re working on your digital marketing strategies – it’s content like videos, too. Today, videos are more successful than ever. Statistics show that 96% of online shoppers will watch a video about a product or service if one is provided.

Yet, despite the huge number of consumers who want to see video content when they buy things, about a third of companies invest in it right now. This is a great plus for you – it puts you ahead of the competition and gives you an edge, as long as you’re ready to produce this type of visual content and are ready to make it engaging.

Examples of marketing strategy for social media are all over the place.

When was the time you look at your competition Facebook or LinkedIn company pages. What going on there?

5.   Automate digital marketing for your brand

Matrix Marketing Group - Digital Marketing Agency

Posting across different social media platforms, creating fresh content for your site, communicating with customers, sending emails, selling items, and keeping track of everything going on at your company is hard – and time-consuming.

Even if you’re a very capable person and spend all of your time working on it all, this will get harder and harder as you progress in the digital marketing world.

That’s where marketing automation comes – to help you organize and handle all tasks promptly, avoid unnecessary expenses, and eliminate the occurrence of errors.

Marketing automation can do a lot for you to schedule content, send reminders, and organize your schedule. You can use it to spread content across different platforms, schedule your email campaigns, and get notifications when something important happens.

Examples of marketing strategies include platforms like Constant Contact and SharpSpring marketing automation platforms. Click the image below to see a demo.

sharpspring free demo marketing automation platform

6.   Make some investments in advertising

Out of all forms of advertising, digital advertisements have the widest reach. There are plenty of ways to advertise your brand and products across the Web – many of which come at a much lower price than traditional methods.

Advertising on social media has proven to be highly effective over the years, costing very little. As long as you set the campaign to reach the right target audience, have engaging content and quality visuals to show, you can find more shoppers than you ever could with traditional methods.

Examples of marketing strategy for advertising

7 Examples of Marketing Strategy Tips - Matrix Marketing Group
De Beers Advertisement

7.   Keep tracking KPIs and analyzing your progress

digital marketing services conversion sales leads

Never, ever stop analyzing your progress. Analytics are important for any stage, even if your business has already reached the point you had planned for it. KPIs help you reach your goals, and analytics data will allow you to remain at the top – or get there.

Research should not be performed solely for the creation of a business plan. To learn where you did badly and where you did well, what works on the market and what doesn’t, you need accurate data in real-time.

Final thoughts on examples of marketing strategy

Digital marketing can change your business and, with it – your life. Of course, it’s a work-in-progress that will require plenty of effort on your side. But, if you do it well and are smart about it, this can help you raise your business from the ground up, keep it high and trending, and beat the competition. 

Examples of marketing strategy are everywhere so search for ideas that may not be in your industry. Be different.

General FAQs about examples of marketing strategy

What is a digital marketing plan?

Digital or online marketing is the online promotion of a brand or a service, combining various strategies to connect with potential and existing customers.

What are some examples of marketing strategy?

Any marketing asset or effort falls under the category of digital marketing. This includes pay-per-click advertising, email marketing, social media marketing, etc. 

Why is digital marketing important?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Please get to know your target audience and know you personally, which can help create brand loyalty.

Who provides digital marketing services near me?

Matrix Marketing Group, a global provider of digital marketing services, provides website design, content marketing, SEO services, social media marketing, email marketing, and marketing automation technology.

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