Content Marketing Services that Connects
Top Content Marketing Agencies in the World
Content Marketing for Small Businesses to Turn Traffic into Sales
We started as a marketing and PR firm in 2002. We get it! Let us help you with content marketing to position your brand for your ideal customer profile and value map. We call this FIT. Others call it alignment!
Content marketing is one of the best ways to attract new customers and grow your business. Unfortunately, most companies struggle to create high-quality content aligned with your sales strategy.
Most marketers settle for a 2-3% conversion rate, which leaves a lot of money on the table. Most of your marketing efforts end up wasted.
We get it because that was us until we discovered that industry writers would research and write long-form content (2000+ words) articles about topics related to your industry or niche. These articles are distributed across multiple platforms such as Medium, LinkedIn Pulse, etc. This helps you establish yourself as an expert in your field while driving traffic to your website and generating leads through social media shares and backlinks from publishers like Forbes and Entrepreneur Magazine. Our copywriters will create custom landing pages so you can capture leads directly from these published articles using forms or lead ads on Facebook & Google Adwords.
Social Engagement Videos
Content marketing is important to your business, but creating engaging content that people will love and share can be hard.
The problem with most content marketing strategies is that they focus on the wrong metrics for success. Most companies measure their ROI based on how many visitors a blog post gets or how many retweets a tweet receives. But these metrics don’t tell you whether the content effectively drove sales or conversions.
Social engagement videos are proven to increase conversion rates by 30%. These short videos appear as social media previews when someone shares your link online, so they are essential to any modern digital strategy. We’ve got everything you need to create high-converting social engagement videos.
Content marketing is one of the most effective ways to attract new customers. But creating quality content can be time-consuming, especially when you have no idea what approach will work best for your business.
That’s why we created this ebook on an infographic that attracts more visitors and converts them into leads or sales. The information in this book has helped thousands of companies increase their conversion rates by up to 500%. It works!
This guidebook helps you understand exactly what makes infographics so popular today and how using one for your company could help boost sales. We explain how to choose the right topic, who should create it (and where they can find designers), which platforms are best for distributing it, and much more. You’ll also get access to our free design templates (with sources), so you don’t need any special skills yourself!
Animated Explainer Videos
Video marketing has many benefits, but it can be hard to convince your boss they’re worth the investment.
Animated explainer videos help you stand out from the competition and boost your website conversion rate by up to 80%.
Video is a powerful way for companies of all sizes and industries to communicate their value proposition with clarity and impact. Animations also make great social media content, allowing you to reach new audiences through Facebook, Twitter, Instagram, or YouTube.
Our animated explainer videos will give your business an edge over competitors who rely on static images alone. Your message will be loud and clear when paired with our professional animations!
Content marketing is powerful. But it’s not magic. The content you publish needs to be relevant, valuable, and resonant with your target audience if you want it to convert visitors into leads or customers.
The problem is that most marketers don’t have a clear strategy for how they should create their content based on who their target audience is. Instead of creating content that fits each persona’s unique interests and needs, they write one blog post after another about everything in general – hoping something will resonate with someone out there at some point in time. And then, when nothing happens, they wonder why “content marketing doesn’t work!”
By content mapping your personas to an editorial calendar using a framework like AIDA (which stands for Attention > Interest > Desire > Action), you can ensure that all your future content will be relevant and useful from day 1.
White Papers, How-to, and eBooks
The internet is full of content.
You need to stand out, but you don’t want to spend much on advertising.
Build trust with your target audience by giving away valuable information like an ebook or whitepaper.
This way, you will become known as an expert, and people will be more likely to buy from you when they are ready for their next purchase. We have a list of content marketing services, and we can help select the best content marketing services for your needs. #1 Sales Strategy
Midmarketing companies tend to drive more leads and sales through and personalized buyer journey map.
Some brands need a global content strategy.
Content marketing, Landing pages, Graphic design, SEO
- 483% increase in organic sessions
- 168% Increase in Marketing Qualified Leads (MQL)
- 107% Increase in Sales Qualified Leads (SQL)
- Comprehensive inbound digital marketing strategy
Let us take content marketing off your hands.
How Much Does Content Marketing Cost?
PRICING FOR CONTENT MARKETING SERVICES
Content Marketing Agile Methodology
Agile marketing methods allow Matrix Marketing Group to keep pace with your shifting priorities and technology platforms.
Content planning requires developing a plan to guide your brand’s content efforts. Planning includes creating, publishing, distributing, and measuring a content marketing program.
We convert raw content into a published asset or set of assets. We create a list of final content assets supported as part of your marketing program.
Our content marketing services focus on creating an editorial calendar, aligning your customer’s buying cycle, and creating awesome content your audience will read. Your visitors will trust your brand more with content that educates, solves problems, and aligns with their needs.
Content metrics show you how your content performs in traffic acquisition, engagement, and various conversion points from lead to the customer (brand uplift, search engine referrals, social activity, and lead conversion rates).
By the Numbers.
Matrix Marketing Group has the numbers to back it up.
Years in Business
Increase in Traffic
Frequently Asked Questions About Content Marketing
Why is content marketing important?
Content marketing is important because it assists businesses in driving web traffic, builds trust with consumers, increases conversions, and generates more business. How do we know? Because content marketing is a big part of our marketing plan, we’ve experienced all of those benefits firsthand.
Who provides content marketing services for small businesses?
Matrix Marketing Group started as a public relations firm and wrote great content for over 19 years.
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
What is the ROI for content marketing?
To calculate your final content marketing ROI, here is a simple content marketing ROI formula. “Return minus investment, divided by investment, expressed as a percentage.” If you spend $1000 creating a piece of content and get leads worth $20000, your ROI is 1900%. And it acts as an annuity.
How long does content marketing take to produce results?
Content marketing may not yield immediate results. Content marketing’s methodology creates assets with a compounding effect because they continue to generate value (leads) over time without additional investment.
What does a content marketing agency do?
Like Matrix Marketing Group, a content marketing company offers copywriting, content creation, and graphic design to help businesses improve their customer experience.