CEOs are faced with many business challenges in 2022 Business challenges faced by CEO in 2022 is different now that the pandemic is beginning to wane. In a recent survey of CEOs, they were asked which challenges their companies faced in the next five years. The results were shocking: it seems that every single CEO […]
business
Developing a Business Strategy for a Sustainable Competitive Advantage
To gain a competitive advantage, you must first develop your business strategy. I’ll discuss how to develop a business strategy for a sustainable competitive advantage. Then I’ll go into how to implement them and responding to the environment changes. Without a solid business plan, you are more likely to fail than succeed. Let’s look at […]
Selling in a Recession? [Part III]
Winning the Competition for Corporate Funds This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part One was about making sure you have the right information to get started. Part Two showed how Marketing can Support “Provocation-based Selling” and help B2B sales teams and executives to close more […]
Sales and Marketing Alignment: Is There Any Way of Closing Deals Faster? [Part II]
Closing Deals Faster Requires that Your Sales and Marketing Alignment is Tuned for Performance. This post we will discuss closing deals faster and is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about making sure you have the right information to get started. In part two, you’ll learn how […]