To gain a competitive advantage, you must first develop your business strategy. I’ll discuss how to develop a business strategy for a sustainable competitive advantage. Then I’ll go into how to implement them and responding to the environment changes. Without a solid...
Winning the Competition for Corporate Funds This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part One was about making sure you have the right information to get started. Part Two showed how Marketing...
Closing Deals Faster Requires that Your Sales and Marketing Alignment is Tuned for Performance. This post we will discuss closing deals faster and is part of a series to help B2B organizations improve sales and marketing cooperation. Part one was about...