Customer relationship management (CRM)

As sales funnels suggest that there are phases of a buyer’s journey, customer relationship management software helps organizations closely track and manage those interactions.

CRM software is a type of intranet-based application that organizations use to help manage their sales, marketing, customer service, and support functions. They’re helpful in forecasting business performance as well as monitoring day-to-day activities such as the status of leads and which sales reps are following upon them.

Customer relationship management allows companies to develop and maintain a detailed digital profile on each of their customers. The interactions tracked include social media, email, phone calls, visits to company sites or stores as well as customer surveys.

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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