Lead

A person or company who’s shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for a coupon.

Generating leads is a critical part of a prospect’s journey to becoming a customer, and it falls in between the second and third stages of the larger inbound marketing methodology.

2023 Digital Marketing Benchmark Report


2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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