Concept Screening


Concept Screening is a crucial process for any business or project that involves developing a new product, service, or idea. It is an essential step in the initial stages of the product development process, where potential ideas are evaluated and assessed for their feasibility and potential success. This process helps businesses determine which ideas are worth pursuing and which ones should be discarded. In this definition, we will delve deeper into what Concept Screening is, its importance, who uses it, and some use cases.

What is Concept Screening?

Concept Screening can be defined as a systematic and structured approach to evaluate new ideas, concepts, or proposals based on predetermined criteria. It is a method of filtering out ideas that do not align with the organization’s goals, objectives, or resources. The aim of Concept Screening is to identify the most promising concepts that have the potential to be developed into viable and successful products or services.

Importance of Concept Screening:

Concept Screening is a crucial part of the product development process, and its importance cannot be overstated. Some of the key reasons why Concept Screening is essential are:

1. Saves time and resources: In the competitive business world, time is of the essence, and resources are limited. Concept Screening helps businesses save time and resources by eliminating ideas that are not worth pursuing. This allows companies to focus their efforts and resources on developing concepts that have a higher chance of success.

2. Reduces risk: Developing a new product or service can be a risky venture. Concept Screening reduces risk by evaluating ideas thoroughly and identifying potential pitfalls before they become costly mistakes.

3. Increases chances of success: By selecting the most promising concepts, Concept Screening increases the chances of developing successful products or services. This is because the selected ideas align with the market needs, customers’ preferences, and the company’s capabilities.

Who uses Concept Screening?

Concept Screening is used by businesses and organizations of all sizes and across various industries. It is commonly used in product development, but it can also be applied to projects, services, or even marketing campaigns. Some of the industries that regularly use Concept Screening include:

1. Technology: In the fast-paced world of technology, companies are continually coming up with new ideas and innovations. Concept Screening helps them select the most viable ideas that align with their business goals and have the potential for success.

2. Consumer goods: The consumer goods industry is highly competitive, and companies are always looking for new products to stay relevant. Concept Screening helps companies identify the most promising ideas that will resonate with their target market.

3. Healthcare: In the healthcare industry, new medical treatments, devices, and drugs are continuously being developed. Concept Screening helps healthcare organizations evaluate which concepts have the potential to improve patient care and outcomes.

Use Cases and Applicability:

Concept Screening can be applied at various stages of the product development process, depending on the organization’s needs and goals. Some of the common use cases and applicability of Concept Screening include:

1. Idea generation and selection: In the initial stages of product development, Concept Screening can be used to generate and evaluate various ideas and concepts to determine which ones are worth pursuing.

2. Pre-launch phase: Once the product has been developed, Concept Screening can be used to evaluate the final product concept, pricing strategies, and marketing plans to ensure their effectiveness and success.

3. Post-launch phase: Even after the product has been launched, Concept Screening can be used to gather customer feedback, identify any issues or improvements that need to be made, and make necessary changes to enhance its success.

Synonyms for Concept Screening:

Concept Screening can also be referred to as Concept Evaluation, Idea Screening, or Product Feasibility Analysis. Regardless of the term used, the concept remains the same – to evaluate and select the most promising ideas or concepts.


In conclusion, Concept Screening is a crucial process for businesses and organizations looking to develop successful products, services, or ideas. It helps save time and resources, reduces risk, and increases the chances of success. By systematically evaluating ideas against predetermined criteria, Concept Screening helps businesses select the most feasible and profitable concepts. Whether you are a startup, a large corporation, or a healthcare organization, Concept Screening can be a valuable tool in your product development process.

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