Target marketBy matrixddev2022 / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZA target market is a group of potential customers who are most likely to purchase a business’s product or service. Related Articles: 10 Things to Include in your Manufacturing Marketing PlanIs There Any Way of Closing Deals Faster? [Part II]The Chief Marketing Officer’s Role in Marketing TechnologyAlternative Meanings: Target MarketThe group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called "prime prospects."