Target marketBy matrixddev2022 / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZA target market is a group of potential customers who are most likely to purchase a business’s product or service. Related Articles: How to Get More Customers on a Tight Budget7 Keys to a Successful Lead Generation WebsiteValue of Proposition Example: Can AI Help?Alternative Meanings: Target MarketThe group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called "prime prospects."