Target marketBy Matrix Content Team / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZA target market is a group of potential customers who are most likely to purchase a business’s product or service. Related Articles: How to Create a Revenue Strategy in 7 Easy StepsHow an In-house Marketing Agency can Benefit B2B Businesses in 2023Inbound Marketing and Digital Marketing are Two Different yet Related Marketing Strategies.Alternative Meanings: Target MarketThe group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called "prime prospects."