Target marketBy Matrix Content Team / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZA target market is a group of potential customers who are most likely to purchase a business’s product or service. Related Articles: Strategies for Digital Marketing for Manufacturing Companies (Discrete and Process)How to Create a Revenue Strategy in 7 Easy StepsBest Local SEO Services For Growing CompaniesAlternative Meanings: Target MarketThe group of consumers or potential customers selected for marketing. This market segment is most likely to buy the products within a given category. These are sometimes called "prime prospects."