Close Range Marketing (CRM) is a form of targeted digital marketing that utilizes the advantages of being close to a consumer. By focusing on consumers that are within a physical vicinity of a business, close range marketing strategies are able to reach consumers in an efficient and personalized way.
Close Range Marketing encompasses a variety of digital marketing techniques such as geofencing, beacons, and check-in technology to track the real-time movements of customers in close proximity to the business. This data typically comes in the form of an opt-in process, such as a mobile app, that customers provide access to in order to receive personalized deals and offers from the business.
CRM aims to attract new customers, while also retaining the loyalty and patronage of existing customers. By tracking the physical movements of customers and providing them with relevant offers and discounts, businesses can better connect with their customers and provide them with a more tailored experience.
CRM differs from other forms of digital marketing in that it is designed to reach customers in a specific, localized area. By utilizing geofencing, beacons, and check-in technology, businesses can track and reach customers in a specific area, such as a certain radius of the business’s location, and provide them with personalized deals accordingly.
This form of digital marketing has proven to be effective in increasing the number of customers entering a business’s location, as well as in increasing their overall spending. Research has also shown that customers utilizing close range marketing tools tend to be more loyal to the business and are more likely to recommend it to others.
By utilizing close range marketing strategies, businesses are able to more accurately target potential customers, increase customer loyalty, and drive more sales. This type of digital marketing is particularly useful for small businesses that lack the resources to compete with larger businesses in traditional digital marketing efforts.
Overall, close range marketing has proven to be an effective way of reaching customers in a localized area without spending a significant amount of resources. By leveraging the advantages of being close to customers, businesses can better engage their target audience and provide them with a more personalized experience.