As the name implies, Charity Marketing involves promoting products or services to promote a charity organization. Nonprofit organizations can also get the word out about their mission, vision, values, and more. The goal of Charity Marketing is to raise awareness about the cause while promoting goods and services along with it. Celebrity Marketing is the use of celebrities in marketing campaigns for commercial products or brands. This strategy can be very effective, but it also has its drawbacks. For example, celebrities are often difficult to afford, and celebrities can confuse the qualities of the product or brand they are promoting.
It can take place both online and offline to reach as many potential customers as possible.