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Direct marketing

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Direct marketing is a way to reach customers by sending them messages directly through channels such as mail, e-mail, or text messages. Rather than using other types of indirect media to reach a broad array of customers, direct marketing communicates with individual customers in order to generate a more immediate action, like a purchase.

Alternative Meanings:
  • Direct Marketing
    Matrix helps sending marketing materials directly to potential customers, such as catalogs, email, and direct mail.
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