Cross-Media Marketing

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Cross-Media Marketing is a strategy that involves using all mediums of communication – apps, websites, TV commercials, print ads, etc. – to reach your customers. This is done to create an engaging experience for the customer and pinpoint what kind of medium they are most likely to receive the marketing message. For example, if you are trying to target teenagers, you would probably want to use social media and YouTube videos in addition to ads in magazines. The key behind Cross-Media Marketing is making sure you have a balanced approach when it comes to your marketing strategy and ensuring that each type of media gets equal attention.

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