Cost per impression (CPI)

The amount of money paid for each view of an advertisement rather than paying per click. This method of tracking ROI is most relevant to paid social promotions since Google AdWords calculates based on cost-per-thousand. CPM helps to determine other calculations for ads such as CPC (cost per click) and the CTR (click-through rate). Facebook advertising costs is $7.19 per 1000 impressions

Scroll to Top