Computational Marketing

Interesting article on computational marketing. Here are some of the most common ways that this strategy is used.

– Bidding for key search terms

– Tracking customer actions on your site

Website personalization based on customer’s data

– Spend reports to help with future targeting

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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