Catalog Marketing is a type of marketing strategy that’s been around since the 1800s. A Catalog is a book or booklet of pages that offer products and services for sale. This form of marketing aims to sell products and services by sending catalogs and mailing pieces.
This form will work best for businesses who want to sell expensive items, such as jewelry, clothing, and more. It can be mailed to give customers access to even more information about the product they are considering purchasing.
Catalog Marketing has been around for a long time but has become less popular in recent years due to businesses moving their catalogs online.« Back to Glossary Index