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competitive intelligence

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Competitive intelligence: The process of gathering information about competitors. Competitive intelligence can be used to identify strengths and weaknesses, develop strategies, and make better decisions.

Alternative Meanings:
  • Competitive Intelligence
    Methods and activities for transforming disaggregated public competitor information into relevant and strategic knowledge about competitors' position, size, efforts and trends. The term refers to the broad practice of collecting, analyzing, and communicating the best available information on competitive trends occurring outside one's own company.
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