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Customer Acquisition

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Customer acquisition is typically more expensive than customer retention, but it is also important to focus on both. A good customer retention strategy can help you save money in the long run, as it is cheaper to keep existing customers than to acquire new ones.

Alternative Meanings:
  • Customer acquisition
    Customer acquisition is a process that involves attracting customers to purchase your products. More than simply getting their attention, the process typically requires nurturing potential customers (leads) over time.
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