Communal Marketing

Communal Marketing is a form of marketing that appeals to the people in the community. This strategy is mainly used by smaller companies or stores located in areas with high levels of foot traffic, such as shopping malls.

The idea behind Communal Marketing is to provide convenience and accessibility for both the customer and the product or service. Community participation is also key for Communal Marketing because it is more likely to purchase locally rather than big-box businesses.

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