Consumer-Generated Marketing

Consumer-Generated Marketing is a form of marketing that emphasizes how consumers use media to spread the word about your company or products. This strategy works particularly well for companies with a healthy culture, offer quality products, and are willing to engage with their customers. The idea behind Consumer Generated Marketing is that it is not just enough to have high-quality products – you need to be willing to market them on social media platforms for this strategy to work. Consumers are more likely to make purchases from brands they already feel an affiliation with because they can see what updates are on Facebook, Twitter, Instagram, etc.

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