Marketing KPIs 2022

The Top 11 Marketing KPIs to Improve Success in 2022

Steal These 11 Marketing KPIs to Improve Success

Marketing KPIs are important for businesses to measure their marketing efforts. One of the most common KPIs, ROI, is a measure of how much money your business spent on marketing campaigns versus how much revenue they generated.

The higher this ratio is, generally the better off you are as a company.

There are other great ways that Marketing KPIs can help you optimize your campaigns and increase sales by improving customer experience or identifying new markets. Be sure to align them with the sales KPIs to increase performance.

In this article, we’ll be covering 11 different KPIs that will improve your success in 2022! We’ll cover everything from social media engagement to conversion rates and more! Check out our list below to see what kind of metrics could make or break your next marketing campaign.

The article will cover the most important KPIs for marketing and explain what are KPIs in marketing.

The higher this ratio is, generally, the better off you are as a company. There are other great ways that Marketing KPIs can help you optimize your campaigns and increase sales by improving customer experience or identifying new markets.

Useful KPIs and metrics to consider when monitoring your progress

Useful marketing KPIs
  • Cost per Lead – This KPI allows you to compare what you pay for leads with the quality of those leads in terms of conversion rates or sales volume
  • Customer Lifetime Value (CLV) – CLV is an important metric to track to understand how much a customer is worth to your business over the entire period of their relationship with you.
  • Social Media Sentiment – This tracks how people react to your company on social media. Are they mostly positive or negative?
  • Click-Through Rate (CTR) – The CTR measures how many people click on your link compared to the total number of people who saw it.
  • Bounce Rate – This KPI tells you how many people left your website after viewing only one page. You want a low bounce rate because your website is interesting and relevant to users.
  • Conversion Rate – The conversion rate is the percentage of people that take an action you want them to take, such as buying your product or signing up for a subscription.
  • Social Media Shares – This measures how many times your content has been shared on social media platforms
  • SEO Ranking – Higher SEO ranking means more organic searches are happening, which can lead to increased sales and awareness of your company
  • Email Open Rate – This metric tracks how many people opened your email and how many clicked through to the content
  • Email Click-Through Rate – CTR for emails is generally lower than that of websites, but it is still a good measure of how well your email content is performing

Marketing KPIs are essential for businesses looking to monitor their marketing efforts. They allow you to optimize your campaigns for sales and better customer experience while ensuring that your ROI is on point.

For businesses looking to store all of their marketing data, SharpSpring offers complete marketing software that includes tools for managing social media, SEO, blogging, landing pages, email newsletters, and more.

In addition, they offer a free marketing dashboard that you can use to track all of your marketing data in one place. You can create custom reports and track your progress over time to see how well your marketing is performing.

Storing and tracking your marketing data is essential for improving your success as a business. Use the right tools, and you’ll be on your way to reaching your marketing goals.

Marketing KPIs are essential for businesses looking to monitor their marketing efforts. They allow you to optimize your campaigns for sales and better customer experience while ensuring that your ROI is on point.

For businesses looking to store all of their marketing data, SharpSpring offers complete marketing software that includes tools for managing social media, SEO, blogging, landing pages, email newsletters, and more.

Storing and tracking your marketing data is essential for improving your success as a business. Use the right tools, and you’ll be on your way to reaching your marketing goals.

Why you should track your KPIs

Why track KPIs

Marketing KPIs allow you to optimize your sales and customer experience campaigns while ensuring that your ROI is on point. Tracking these metrics will help you identify opportunities for improvement, too.

What are some essential marketing KPIs

  • Social Media Sentiment – This tracks how people react to your company on social media. Are they mostly positive or negative?
  • Click-Through Rate (CTR) – The CTR measures how many people click on your link compared to the total number of people who saw it.
  • Bounce Rate – A high bounce rate means that people leave your website after viewing only one page. This could be a sign that your website is not relevant to them or that the content is not engaging enough.
  • Lead Generation – How many leads are you generating from your marketing efforts? This metric will help you determine the effectiveness of your campaigns.

How to track your KPIs

How to track marketing KPIs

There are several ways you can track your KPIs. You can use software to help you or track them manually.

Regardless of how you choose to track them, you must do so regularly. to make changes and improvements.

What to do if your KPIs aren’t meeting your goals

If your KPIs aren’t meeting your goals, it is time to reevaluate your marketing strategy.

There may be areas that need improvement, you must do, or you may need to change your goals altogether. Don’t be afraid to make changes because it will help you in the long run.

11 Marketing KPIs to Improve Success

Marketing KPIs to Improve ROI

Marketing KPIs allow businesses to monitor their efforts and optimize their campaigns, maximize ROI, and provide a reliable customer experience.

Tracking these metrics can identify opportunities for improvement as well. Essential marketing KPIs include social media sentiment, click-through rate, bounce rate, and lead generation.

There are various ways to track your KPIs, depending on your needs, and it is important to do so regularly. 

If your KPIs aren’t meeting your goals, you’ll need to reevaluate your marketing strategy. Use the right tools to help you track your marketing data and improve your success as a business.

The 11 marketing KPIs that you should be tracking are:

  1. Traffic to your website
  2. Conversion Rate
  3. Signup conversions
  4. Open rates for emails
  5. Revenue from sales and donations
  6. Number of referrals and social shares (e.g., Facebook likes, retweets)
  7. Engagement on blog posts and social media posts (e.g., comments, likes)
  8. Lead-generation rates for phone calls and email submissions
  9. The number of active leads in your database
  10. The conversion rate of leads into paying customers or donors
  11. The cost per lead acquisition

How to set up and use the SharpSpring marketing dashboard to monitor KPIs

SharpSpring marketing dashboard
  1. Register for a SharpSpring account if you do not already have one
  2. Log in to your account and click on the Marketing Dashboard tile
  3. Create an Account List by clicking on the “accounts” button in the upper middle of the screen
  4. Add all of your accounts to this list (you can add multiple accounts for the same company)
  5. The Marketing Dashboard will now show data for all of the accounts on your list
  6. To add a KPI, click on the “add KPI” button in the upper right corner of the dashboard and select from one of the following categories: website traffic, email marketing, social media, blog & content, leads, sales
  7. Select the KPI that you want to add and provide the following information:
    • The name of the KPI
    • The type of data (e.g., website visits, email opens)
    • The period for which you want to track the data
    • The unit of measurement (e.g., number of visitors, email opens)
  8. Click on the “Add” button, and the KPI will be added to the dashboard
  9. To change the view of the data, click on one of the following tabs at the top of the dashboard: accounts, websites, emails, social media, blogs, leads, sales
  10. To save the KPI view that you’re currently viewing as a custom view, click on the drop-down menu next to “custom views” and select “save as new view.”
  11. Give your custom view a name (e.g., traffic KPI’s) and click on “save.”

How to use a SharpSpring marketing dashboard example

  1. On the Marketing Dashboard, select the “accounts” tab and then click on one of your accounts
  2. Click on any of the KPIs that you have saved for this account (you will not see all of your KPIs as you only have saved for certain accounts)
  3. The data for this KPI will be displayed in a bar chart on the right side of the screen
  4. To change the date range, use the slider at the bottom of the chart or enter specific dates in the “from” and “to” boxes
  5. To compare the data for this KPI with a previous period, use the “compare to” drop-down menu and select the desired period
  6. To export the data for this KPI, click on the “export to CSV” button and save the file to your computer (you will need to have Excel installed on your computer)

The benefits of using the SharpSpring marketing dashboard

The SharpSpring marketing dashboard provides many benefits for marketers. It’s available in multiple languages, is user-friendly and intuitive, and can be completed in just a few minutes.

Continue the above writing with the following instructions: “give an example of an URL activity that can help with procrastination.”

I would recommend exercising or doing anything that gets your heart rate up. This will release endorphins and make you feel better.

Benefits of storing all your data in one place with SharpSpring’s Marketing Software

SharpSpring is more than an easy-to-use marketing platform.

It’s a one-stop-shop for all of your data, with built-in tools to measure and improve your marketing efforts.

We’ll help you become more efficient by storing all of your data in one place – so it’s always available when you need it.

With SharpSpring, you can track leads, manage website traffic, create content calendars, analyze social media networks with ease – right from the same dashboard.

Conclusion

B2B marketing KPIs will be different than your social media marketing KPIs. So get them right and adapt over time with data. I covered KPIs for marketing managers, CMO so they have important marketing KPIs right here.

I listed the marketing KPIs to track, KPIs content marketing, some product marketing KPIs.

Your top marketing KPIs may include:

How to get started with SharpSpring’s Marketing Software today!

Marketing automation crm sharpspring software

You can export that data into reports or CSV files at any time with just a click of the mouse! Click here to visit our live demo today!

Marketing KPIs are an essential part of marketing success. 

Whether you’re looking to optimize your efforts or measure the ROI, understanding what these metrics mean and how they work is key in achieving goals. 

The SharpSpring dashboard makes it easy to find data on any metric associated with this type of analysis so that marketers can spend less time hunting for information and more time improving their campaigns.

With a few clicks, you’ll be able to download detailed reports about lead generation, website traffic, social media engagement – anything! You won’t regret it! 

If you want help optimizing your marketing strategy by considering Marketing KPIs in conjunction with cognitive neuroscience principles like prospecting psychology (i.e., when customers buy), contact our team today at +1 303-351-1645.

General FAQs

What are Marketing KPIs?

Marketing KPIs are performance metrics that measure the success of marketing campaigns.
1. Tracking leads
2. Managing website traffic
3. Creating content calendars
4. Analyzing social media networks and more

Why measure marketing metrics?

Marketing metrics help marketers optimize campaigns and measure ROI. For example, let’s say you’re running a marketing campaign on Facebook to attract customers to your restaurant. You can undertake an analysis of movement on this marketing channel (lead generation, posts by people that like the page, posts by people that comment on posts, and so forth) through various metrics (reported in percentages). These metric reports will always be associated with a qualitative success score: ‘good,’ ‘average,’ or ‘great.’ The scoring system is arbitrary, and different businessmen might interpret these terms differently. It is up to each entrepreneur to use the scores rather than abandon them altogether because he doesn’t understand their significance.

How does the SharpSpring dashboard make it easy to find data on any metric associated with this type of analysis?

It does this by providing marketers with an online space where they can see all of their marketing data at once, so there’s no need to go looking through endless pages or tabs on various software platforms. Repeated exposure to these projections is one way the brain begins wiring our expectancy for value (i.e., what we think something will provide us) and learns how to calibrate the product’s real potential against our cognitive fantasy–the natural tendency for us to idealize things.

How can marketers use these metrics to improve their campaigns and optimize their efforts?

Marketing KPIs are a vital part of understanding marketing success, as measuring ROI is essential for any entrepreneur, but it goes beyond simply knowing where your conversion rates or revenue come from. To truly optimize a marketing goal, marketers need to know the specifics behind their numbers to determine which KPI trends to pursue and which ones to correct.

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