Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc.

Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc.

AI Digital Marketing Agency gains more ground in Colorado’s technology market.

DENVER, CO and BURLINGTON, VERMONT – Matrix Marketing Group, LLC, an AI digital marketing agency, announced that Twinstar, Inc., a Colorado-based Enterprise Content Management (ECM) company, has hired Matrix Marketing Group to provide marketing services, including marketing strategy, lead generation, and sales enablement.

Twinstar, Inc. is Colorado’s leading ECM solution provider. As a woman-owned company in 1993, Twinstar specializes in document and data capture, automated data extraction, workflow automation, and document imaging integration with a line of business solutions. We have the experience and expertise to help you complete your business tasks quickly and efficiently. Our team of professionals is ready to assist with your ECM needs, from designing a custom solution that fits your unique environment to delivering on-site or remote support. Let us show you how we can put our decades of expertise in document management technology to work for you.

ECM stands for Enterprise Content Management. It is a systematic approach to capturing, managing, storing, preserving, and delivering information and documents related to an organization’s business processes. ECM systems help organizations efficiently manage unstructured data, such as documents, emails, images, and multimedia files. These systems also improve collaboration and search capabilities, enabling users to find the information or documents they need quickly.

Here are the major marketing issues Twinstar faced trying to sell its Enterprise Content Management (ECM) systems:

• Complexity: Twinstar’s ECM systems are complex pieces of software that can be difficult to understand and sell. Marketers need to be able to clearly explain the benefits of ECM systems to potential customers and show how they can help businesses achieve their goals.
• Cost: ECM systems can be expensive, so marketers need to be able to justify the cost to potential customers. They must show how ECM systems can save businesses money in the long run by improving efficiency, reducing costs, and increasing productivity.
• Competition: There are many different ECM systems on the market, so marketers need to be able to differentiate their products from the competition. They need to focus on their system’s unique features and benefits and how it can meet the specific needs of potential customers.
• Technical expertise: Twinstar’s ECM systems require technical expertise to install, configure, and use. Marketers must ensure their sales team has the technical knowledge to answer potential customers’ questions.
• The long sales cycle: The sales cycle for ECM systems can be long, so marketers need to be patient and persistent. They need to build relationships with potential customers and educate them about the benefits of ECM systems over time.

Here is what we did:

• Please focus on the benefits: When marketing Twinstar’s ECM systems, we focused on their business benefits. This includes improved efficiency, reduced costs, increased productivity, and better decision-making.
• Use case studies: We created over 12 case studies to show how ECM systems have helped other businesses achieve their goals. When creating case studies, we focused on the business’s specific challenges and how the ECM system helped them overcome them.
• Get involved in the community: Twinstar attends industry events, joins online forums, and writes blog posts about ECM systems. This will help you to build relationships with potential customers and establish yourself as an expert in the field.
• Provide excellent customer support: Excellent customer support is essential for any ECM system vendor, and Twinstar’s ECM systems were no different. Sales and customer support teams can answer potential customers’ questions and assist.

Organizations can use an ECM system to reduce costs associated with printing, storing, and retrieving files while improving document security and compliance. ECM solutions provide secure, centralized storage for all digital assets to be easily accessed when needed. They also offer features such as version control, document search, workflow management, and audit trails. Additionally, ECM solutions enable organizations to streamline their operations by integrating into existing business processes. By automating manual tasks such as data entry and information retrieval, ECM systems can help companies reduce costs and increase efficiency. Finally, an ECM system can be used to ensure compliance with industry regulations by providing secure access to documents and records. Organizations can improve their document management processes by implementing an ECM system while maintaining compliance with industry standards.

In short, Enterprise Content Management (ECM) solutions can help organizations improve how they manage their digital assets. From securely storing files in a centralized location to automating manual tasks such as data entry and information retrieval, ECM systems provide a range of benefits that can streamline business processes and improve organizational efficiency. Moreover, an ECM system can ensure compliance with industry regulations by providing secure access to documents and records. With these advantages, it’s no wonder why so many organizations are turning to Enterprise Content Management solutions for their document management needs.

Matrix Marketing Group offers a comprehensive ECM solution that helps organizations manage their digital assets more effectively. Our Enterprise Content Management system is designed to be user-friendly and provides the tools businesses need to store, organize, and share documents with ease securely. We also offer services to help your organization customize our ECM software for your needs. Our team of professionals can advise you on optimizing your enterprise content management system and provide support throughout the entire implementation process. With our ECM solution, you can ensure your workflow is running efficiently and securely. Contact us today to learn how Matrix Marketing Group can help you manage your digital assets. Thank You for considering Matrix Marketing Group as your Enterprise Content Management provider!

The main goal of ECM is to streamline the information lifecycle, improve operational efficiency, and ensure compliance with regulations and policies. Key components of an ECM system include:

1. Document management: The storage, organization, and retrieval of digital documents.
2. Collaboration: Facilitating employee communication and teamwork, including real-time editing and version control features.
3. Workflow management: Automating business processes by routing documents and tasks to the appropriate personnel.
4. Records management: Ensuring the proper retention, storage, and disposal of records according to regulatory requirements and company policies.
5. Web content management: Creating, managing, and publishing content on an organization’s website.
6. Digital asset management: Storing, organizing, and distributing digital assets such as images, videos, and multimedia files.

Depending on the organization’s requirements and resources, Twinstar can implement ECM solutions using on-premise systems or cloud-based services.

“We selected Matrix Marketing Group because of their ability to provide strategy and execution for our team through Outsourcing marketing services,” said Gail Gaumond, chief executive officer at Twinstar. “They’re a true partner because they position themselves as an extension of our company.”

“We are excited to help Twinstar strengthen existing business relationships and broaden their client base,“ said George Schildge, CEO at Matrix Marketing Group. “Twinstar’s personal and hands-on customer service, along with 20+ years of experience in their field, will be integral to how we strategically position and promote their compelling story.”

Matrix Marketing Group, a Denver marketing agency, helped drive more sales, and Twinstar was successfully sold.

It is difficult to provide an exact number of ECM (Enterprise Content Management) companies in the United States, as the number constantly changes due to new companies entering the market, mergers, acquisitions, and closures. Some companies may offer ECM as part of a broader suite of products and services.

However, the ECM market is diverse, with many prominent players and smaller niche providers.

Here is a list of well-known ECM companies operating in the US that compete with Twinstar in Denver, CO.

1. OpenText
2. Microsoft (SharePoint)
3. IBM (FileNet)
4. Hyland (OnBase)
5. M-Files
6. Laserfiche
7. Alfresco
8. DocuWare
9. Nuxeo
10. Twinstar

This list is not exhaustive; many other providers offer various ECM solutions for different industries and organization sizes.

The ECM market is expected to grow as businesses increasingly recognize the need for efficient digital content management.

Twinstar, Inc

Twinstar is a women-owned ECM firm based in Denver, Colorado. It serves clients throughout the United States and beyond, with special expertise in state and local government, financial services, insurance, oil and gas, clean tech, and manufacturing. Twinstar tuned to digital marketing agencies in Colorado and Denver until it found that Matrix was the top-rated digital marketing agency in Denver.

Matrix Marketing Group

Matrix Marketing Group helps startup (series B) small and midsized enterprises increase sales while reducing costs using proven AI-driven industry models with Microsoft and Google technology.

Matrix Marketing Group is Denver’s top-rated digital marketing agency. It has revolutionized the digital world by crafting innovative solutions for clients that bring their marketing strategies into the 21st century.

Data and AI-powered digital marketing systems, modern design techniques, process optimization efforts, and more have helped businesses tap into a new age of success with captivating experiences leading to unmatched growth potential.

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