Denver AI Digital Marketing Agency, Matrix Marketing Group, Wins Colorado-based Twinstar Inc.

AI Digital Marketing Agency gains more ground in Colorado’s technology market.

DENVER, CO and BURLINGTON, VERMONT – Matrix Marketing Group, LLC, an AI digital marketing agency, announced that Twinstar, Inc., a Colorado-based Enterprise Content Management (ECM) company, has hired Matrix Marketing Group to provide marketing services, including marketing strategy, lead generation, and sales enablement.

Twinstar, Inc. is Colorado’s leading ECM solution provider. As a woman-owned company in 1993, Twinstar specializes in document and data capture, automated data extraction, workflow automation, and document imaging integration with a line of business solutions.

ECM stands for Enterprise Content Management. It is a systematic approach to capturing, managing, storing, preserving, and delivering information and documents related to an organization’s business processes. ECM systems help organizations efficiently manage unstructured data, such as documents, emails, images, and multimedia files.

The main goal of ECM is to streamline the information lifecycle, improve operational efficiency, and ensure compliance with regulations and policies. Key components of an ECM system include:

1. Document management: The storage, organization, and retrieval of digital documents.
2. Collaboration: Facilitating employee communication and teamwork, including real-time editing and version control features.
3. Workflow management: Automating business processes by routing documents and tasks to the appropriate personnel.
4. Records management: Ensuring the proper retention, storage, and disposal of records according to regulatory requirements and company policies.
5. Web content management: Creating, managing, and publishing content on an organization’s website.
6. Digital asset management: Storing, organizing, and distributing digital assets such as images, videos, and multimedia files.

Depending on the organization’s requirements and resources, ECM solutions can be implemented using on-premise systems or cloud-based services by Twinstar.

“We selected Matrix Marketing Group because of their ability to provide strategy and execution for our team through Outsourcing marketing services,” said Gail Gaumond, chief executive officer at Twinstar. “They’re a true partner because they position themselves as an extension of our company.”

“We are excited to help Twinstar strengthen existing business relationships and broaden their client base,“ said George Schildge, CEO at Matrix Marketing Group. “Twinstar’s personal and hands-on customer service, along with 20+ years of experience in their field, will be integral to how we strategically position and promote their compelling story.”

Matrix Marketing Group, a Denver marketing agency, helped drive more sales, and Twinstar was successfully sold.

It is difficult to provide an exact number of ECM (Enterprise Content Management) companies in the United States, as the number constantly changes due to new companies entering the market, mergers, acquisitions, and closures. Some companies may offer ECM as part of a broader suite of products and services.

However, the ECM market is diverse, with many prominent players and smaller niche providers.

Here is a list of well-known ECM companies operating in the US that compete with Twinstar in Denver, CO.

1. OpenText
2. Microsoft (SharePoint)
3. IBM (FileNet)
4. Hyland (OnBase)
5. M-Files
6. Laserfiche
7. Alfresco
8. DocuWare
9. Nuxeo
10. Twinstar

This list is not exhaustive, and many other providers offer various ECM solutions catering to different industries and organization sizes.

The ECM market is expected to grow as businesses increasingly recognize the need for efficient digital content management.

Twinstar, Inc

A women-owned ECM firm based in Denver, Colorado. Twinstar serves clients throughout the United States and beyond with special expertise in serving state and local government, financial services, insurance, oil and gas, clean tech, and manufacturing.

Matrix Marketing Group

Matrix Marketing Group helps startup (series B) small and midsized enterprises increase sales while reducing costs using proven AI-driven industry models with Microsoft and HubSpot technology.

Matrix Marketing Group has revolutionized the digital world, crafting innovative solutions for clients that bring their marketing strategies into the 21st century.

Data and AI-powered digital marketing systems, modern design techniques, process optimization efforts, and more have helped businesses tap into a new age of success with captivating experiences leading to unmatched growth potential.

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