A major contributor to poor response in-market tests and marketing projects are problems with your marketing implementation for startups.
Marketing implementation for startups is the easy problem to identify, and the easiest to correct.
This is especially true with digital marketing. There is so much data to review and what do you do with it?
If you and your team can learn from experiences and avoid repeating the same mistakes a second time.
What is marketing, and why do startups need it
Marketing is a process that involves the promotion of a product or service often to persuade consumers that they should buy it. Essentially, marketing is a way to provide information about your company and its products to customers in a persuasive manner. Startups usually need marketing because they typically have little name recognition and rely on word of mouth, social media, and creative promotions to make their business known.
Why is marketing so important for startups
Marketing is integral to the success of a startup because it allows them to establish themselves as an industry leader or expert even before they have produced any products. The more visible your company, the more interest you are likely to attract from talented employees and investors.
Marketing can also help entrepreneurs acquire seed funding, bring in paying customers and increase their revenue stream. It’s also essential for startups looking to expand their market share beyond local borders.
Successful marketing strategies will allow a business owner to build a brand that creates loyalty among its customer base and instills a sense of trust between them – an extremely valuable tool!
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Your marketing strategy is a critical part that guides your marketing implementation. Modern marketers new strategic marketing to successfully implement the marketing tactics by turning your ideas into actionable plans to grow your business.
Developing a marketing implementation plan for startups requires that the marketer (freelancer, consulting firms, digital marketing team, or internal marketing team) have the skills, resources, and technology to implement your marketing plan.
Sometimes marketing execution requires outside help. You can get marketing outsourcing help from a lot of different places.
You may go to a traditional agency, you may go to a specialist, or you may go to a hybrid digital marketing agency like Matrix Marketing Group. A hybrid marketing agency that not only offers digital marketing services but technology selection and implementation services as well.
Gross marketing implementation errors
These can seem to be an unlimited combination of slip-ups, goofs, oversight, in production glitches occurring in marketing projects. Anyone of which adversely affects leads and a sales response.
On direct mailings, for example, processing errors on the mailing list can cause mailing labels to be printed with dropped fields or incorrect zip codes.
Printed pieces used in your direct mail package may contain major typos or production errors, such as missing product photos. When your mailing house assembles the inserts in the individual pieces.
If your direct mail package, the key printed elements of your mailing piece, such as a sales brochure or reply coupon, may not have been inserted into every mailing piece. Or may not be available to insert in all mailing pieces. Because they weren’t printed in sufficient quantities.
A direct mailing can go wrong almost in an infinite number of ways, due to the number of people who are involved. Between you, your digital marketing agency, mailing list broker, printer, and letter shop, there are more than enough people to screw up a mailing at any point, anywhere along the line.
This is also a common occurrence with email databases that have not been scrubbed. You tend to end up sending emails to the wrong addresses, the titles have changed, or the person no longer works there. So what happens is you get bounce rates, spam warnings, and eventually will hurt your ability to effectively use the email list.
On ad placements, your ad files can be sent incorrectly to publications, causing an ad to be printed with a major, embarrassing production, or this glitch may cause your ad to miss the submission deadline for that issue entirely.
Sometimes, an undue lack of confidence in your advertising layouts can delay the prompt execution of your marketing implementation. Key advertising issues to insertion dates are missed or print schedules delayed because an ad layout or sales brochure is endlessly tweaking and revised by a nervous CEO or client.
Major marketing opportunities are missed, due to too many needless revisions to ads and other marketing deliverables. To avoid this you need to be sure that you are running an experimental phase for all of your marketing campaigns. Once you have proven the sales funnels are effective, scale them and you will see your sales skyrocket.
Poor execution due to seasonality
Failure to think through the timing of ad placement, or when a mailing piece or email campaign hits, can have a dramatic effect on the response you receive to any marketing activity.
Here are some examples of implementation for startups
July and August are generally very bad months to initiate any major business-to-business marketing effort. Your potential customers are either on vacation with their families or at their desks thinking about their vacations.
You’re not thinking too much about their businesses or your product. Responses to email campaigns, pay-per-click advertisements, and sales follow-up calls fall off dramatically during this time.
Seasonality effects contribute to poor response during other times of the year as well. In most businesses, from Thanksgiving to New Year’s Day can also be a poor time for a business email campaign to arrive.
Other seasonal events that occur in certain industries can cause problems for your marketing implementation. Like during a major trade show in one market or a seasonal drop in industrial production in another may also be poor times to execute a major marketing project.
Overall, the effects of seasonality can reduce the sales response to a mailing or ad placement by 15%, do as much as 50%. If you are experiencing subpar response to a market test that occurred during any of these times of the year, and you’ve ruled out other problems, such as underperforming sales copy and prospect targeting, can consider seasonality as a possible cause.
Sometimes, seasonality is easy to avoid. For example, you can often delay a December mailing for a few weeks so that it drops immediately after New Year’s Day. If, however, events force your startup’s major Market tests into the July/August time window, you can’t afford to have your entire marketing program lie idle for a full two months.
One option is to run a scaled-down version of your test during these 2 months and consume the bulk of your marketing budget for your big marketing push time to strike immediately after Labor Day.
This way, you can gather a critical market response for your market, and you’re following marketing program can still benefit from the improvements made to do it as a result of your July/August test.
Uncontrollable events affecting the marketing implementation for startups
Of course, there will always be production and execution problems affecting responses that are beyond your control. Mailbags full of your company’s direct mail pieces can fall off the back of a USPS truck. A major news event or weather disaster can kill market response.
It happened to me on September 11, 2001. I had just re-launched an $80MM SaaS business. Things were going great until the next day. The day after 911 happened in the U.S.
These events both seen and unseen can surpass the sales response of your marketing activity. You can create contingency plans to combat some of these issues you may face. So get ready and be prepared.
Wrap Up on Marketing Implementation for Startups
There are a lot of people that are very good at marketing strategy and thinking at 30,000 feet. But very few of those people can actually implement a marketing plan effectively.
You’ve got a great product, but if no one knows about it, you’re not going to get any customers.
Marketing is often the most overlooked part of starting a business. But when done right, marketing can be an invaluable asset in growing your startup.
We’ll help you implement effective marketing strategies that will grow your customer base and increase sales for your business!
What is marketing implementation for startups?
The success of a startup will often depend on its approach to marketing. The vast majority of startup founders have little to no experience or marketing or managing a marketing budget. How do you deal with this dangerous contradiction? Well, it’s in the planning! Make sure that you’ve got your marketing strategy in line by applying this product launch framework.
What is a startup marketing agency?
Like Matrix Marketing Group, the startup marketing agency combines branding, communication, design, SEO, social media, content marketing, conversion rate optimization with a range of inbound and outbound marketing initiatives.
What is startup marketing?
A Startup Marketing Strategy is a marketing plan that fits the limited budget and promises quicker growth than traditional marketing strategies. This strategy can include some growth hacking or growth marketing, depending on whether you need fast results or a solid base to build your business.
How to make a startup marketing plan?
1. Define your goal and objectives.
2. Determine your target market and personas.
3. Conduct keyword research (SEO research).
4. Develop KPIs and metrics.
5. Establish a startup marketing budget.
6. Create a website and/or blog.
7. Find the right social channels for your startup.
8. Cultivate relationships with influencers.
9. Use marketing automation software.
10. Measure, track, analyze, and pivot.