A major contributor to poor response in market test and marketing projects are problems with your marketing implementation. These marketing implementation problems are the easiest problems to identify, and easiest to correct. This is especially true with digital...
The marketing audit is an essential part of the strategic evaluation. Your strategic evaluation or critical assessment, developed through a marketing audit is the most important part of your marketing plan. A well thought out strategic evaluation framework and...
A marketing assessment can help find your weakiness and fortify your strengths. When was the last time you did a marketing assessment? Are you monitor marketing programs against vanity marketing metrics? Think of a marketing assessment like a marketing audit. You are...
