A major contributor to poor response in-market tests and marketing projects are problems with your marketing implementation for startups. Marketing implementation for startups is the easy problem to identify, and the easiest to correct. This is especially true with digital marketing. There is so much data to review and what do you do with it? […]
Marketing Assessment
Strategic Evaluation: How to Perform a Gap Analysis with a Marketing Audit
The marketing audit is an essential part of the strategic evaluation. Your strategic evaluation or critical assessment, developed through a marketing audit is the most important part of your marketing plan. A well thought out strategic evaluation framework and strategic evaluation tools can help with your strategic marketing evaluation. Marketing strategy must be responsive to […]
Marketing Assessment: Drastically Improve Your Marketing ROI
Marketing Assessment Health Check, Terrified of Visiting the Doctor? A marketing assessment can help find your weakiness and fortify your strengths. When was the last time you did a marketing assessment? Are you monitor marketing programs against vanity marketing metrics? It’s the end of the month, and you are reviewing sales data. Did you hit […]