Quantum Customer
On your site, buyers don’t fit one label. They inhabit multiple potential states—value-seeker, brand‑loyal, convenience‑driven—until the decision moment collapses their journey into reality. Explore the model below.
Superposition: one customer, many potential personas
Click a persona to nudge its likelihood. Then press Collapse Decision to see which state dominates at purchase.
Uncertainty Lab: journeys move, not march
Simulate path variance. Turn the dial, then Measure (reduces variance) or Nudge (pulls toward conversion). Watch the cloud of possible journeys respond.
Entanglement: signals ripple across contexts
When profiles correlate, a lift in one area boosts intent elsewhere (ads ↔ social proof, device A ↔ device B). Try it—watch the link energize and the meters update.
Observation: trust lift in one context raises correlated purchase intent elsewhere. Guard against negative spillover from irrelevant retargeting.
See Around Corners with Quantum Marketing Intelligence
Signal quality now dynamically influences every KPI — higher quality means better performance and lower costs.
Performance Indicators
Projected ROAS
CAC
Brand Lift
LTV / CAC
Scenario Controls
From “Are we using AI?” to “What ROI are we compounding?”
The C‑suite has moved on. Today’s mandate: prove cash‑flow impact, build a sustainable data moat, and turn AI from a cost center into a compounding advantage.
Executive KPI Snapshot
5 Pillars of Demonstrable AI ROI
Back‑of‑Napkin: What Could This Be Worth?
Board‑Ready Questions to Answer
Find Your AI Marketing Playbook
Pick your industry → go straight to your tailored AI Playbook.
The AI Promise vs. Business Reality for Marketing Managers
From Experimentation to Evidence: How Your Marketing Team Can Adopt an AI-ROI Operating System
The Modern CMO Dilemma: 5 Critical Growth Barriers for Midsize B2B Companies (and How to Solve Them)
What is Causal AI? A Beginner’s Guide for Chief Marketing Officers
Ditching the Funnel, Embracing the Maze: How the Decision Journey Explorer (aka CDJ) Supercharges Modern Marketing
