97% of local sales start with local SEO searches
Local SEO makes your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings).
A local search engine optimization service will ensure you rank higher than your competitors and increase the company’s online visibility.
This article discusses how 97% of searchers use Google to find local businesses on local search and what steps you can take to optimize your website so it ranks higher in the search engines’ Local Pack.
97% of search engine users find local businesses.
Local SEO makes your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings). A local search engine optimization service will ensure you rank higher than your competitors and increase your company’s online visibility.
This article discusses how 97% of searchers use Google to find local businesses and what steps you can take to optimize your website so it ranks higher in the search engines’ Local Pack.
You’ll want a professional who knows all about local SEO services for your local businesses. They’ll have experience with local search and ranking websites on Google Maps, Yelp, Facebook, Bing, and more!
Learn how to outrank your competitors and increase the company’s online visibility with local search engine optimization services. Learn how local search engine optimization services are necessary for any company looking to rank higher on Google Maps.
Local search engine optimization services from Matrix Marketing Group will help your company outrank its competitors and increase its visibility online!
This easy-to-follow guide will help you optimize your website to rank higher in the maps’ local pack. The article discusses what you need to know to rank higher on Google Maps with a professional who knows about local search engine optimization services.
If you haven’t read the complete article, here are some quick tips on optimizing your local website for local search engine optimization.
- Ensure that your website’s geo-targeting is set to “local.” Google will only rank pages with good geo-targeting in the Local Pack.
- Ensure your website has a location-specific address, preferably the physical street address of your business. This way, Google knows which physical location to associate with your online presence.
- Add at least one photo for each business category—e.g., one headshot for services, photos of restaurant food items, screenshots of customer testimonials for software development companies, etc. If no photos are available, list contact information instead.
Local SEO helps companies rank higher than their competitors, so find one today! 10 Most In-Demand Types of SEO Services to Focus On in 2025
What is Local SEO

A local search engine optimization service increases your company’s online visibility by ranking your website higher than your competitors. This allows you to rank higher on the Local Pack (or map listings) for geo-related searches.
Local search engine optimization optimizes your company’s website to rank higher than its competitors. It specifically deals with ranking on Google’s Local Pack (or map listings) for geo-related searches. A Local SEO service can help you outrank your competitors and increase the company’s online visibility.
Why should you use a local SEO service?
A local search engine optimization (SEO) service will help your company increase its local online visibility and outrank its competitors on the Local Pack (or map listings).
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Benefits of using a local SEO service
The benefits include increased traffic, lead generation opportunities, and more prospects for your business! A professional who knows all about local SEO services can ensure that you are found by 97% of searchers looking for geo-related searches.
They’ll have experience ranking websites on Google Maps, Yelp, Facebook, Bing, and more! Contact us today to learn how we can do this for your business! What steps to take to optimize your website for the search engines’ Local Pack (or map listings)
First, ensure your website is in local time and has a local phone number. Next, add keywords to important pages of the site, such as “about,” “services,” and any other relevant information that people may be looking for when searching for services like yours.
You should also update business descriptions with accurate contact details–no one wants to find out after calling an 800-number that it’s just a national call center! How 97% of searchers find local businesses on Google Maps, Yelp, Facebook, and Bing.
Most users use Google Search because it provides fast results based on their location or past search history.
If you’ve got good reviews online, you can outrank your competitors and increase the company’s online visibility. A local SEO service can help achieve this for your business! Contact us today to learn how we can do this for your business! Top 7 Challenges Facing SEO Managers in 2025
How does the local search engine optimization service help my company?

Local search engine optimization services help your company by increasing local online visibility. They also help you to outrank your local competitors.
Local SEO helps your company: Increase its local online visibility. Outrank its local competitors.
It also increases your exposure on Google+ Local and the likelihood that users will call or visit your business in person.
The ultimate goal is for potential customers to find information more easily using search engines, mobile apps, social media sites, maps/navigation devices, or directories like Yelp! and Angie’s List, etc.
If you want to improve your website rankings through a quality link-building campaign, please contact us at mymarketingagency@gmail.
What steps to take to optimize your website for the local SEO

Write an article about what steps you can take to optimize your website for local SEO. You will want to look into keywords, reviews, citations, and more!
About Local SEO: write about how to optimize your website for local SEO. You will want to look into keywords, reviews, citations, and more!
- Optimize the location of any online listings you have so they are geographically relevant.
- Create a LinkedIn business page for each location where you do business if it is not already done by someone else in your company or organization. Make sure these pages are verified with your phone number(s).
- Claim all directories on which you appear but were created without being claimed by anyone in your organization (e.g., Yelp), edit them as much as possible, include optimized information about yourself, and don’t forget to add photos/videos when applicable.
- Fill out all fields of local directories relevant to your business, especially if they ask for specific address information. The address is among the most important search engine ranking factors in Google Maps listings and other map services (e.g., Yahoo Local).
- Claim any listings in third-party sites where you have an official presence or which rank high in local rankings (Yelp & Foursquare profiles) but haven’t been claimed by anyone else in your organization yet. Ensure these pages are verified with a phone number(s) (NAP), include optimized information about yourself, and don’t forget to add photos/videos when applicable.
- Ensure each listing contains accurate contacts like opening hours, phone numbers, and physical addresses.
- Geofencing with ads is a great advertising strategy. It works.
- Make sure that your website is optimized for local search (you can start with the keywords in my previous article: [blog post title](link) ). You will need to research what phrases people use when looking for a business like yours, include these phrases in your content, and ensure that they appear in your site’s metatags as well.
- If there is an opportunity, purchase or create NAP citations from directories that hold more weight than others (e.g., yellow pages), but only if it makes sense financially. Also, please pay attention to where other competitors are getting their citations! That way, you know exactly how much work needs to go into your NAP citation campaign.
- Google rewards websites that provide valuable information to its users, so it prefers “authoritative” sites over basic business listings or low-value pages. You need to show that your site can offer authority in the eyes of search engines by creating valuable, relevant, and useful content for people researching businesses like yours!- Ensure your website contains high-quality, unique, and local content (e.g., blog posts).
- Optimize images on your site by including alt tags with optimized keywords and adding a geographic location where you are located when possible. This will help increase the crawlability of your image files, making them easier for search engine crawlers to find.
- Research your competition—It’s important to research your competition by seeing how they rank and what keywords they target. This will allow you to determine what keywords are necessary for good rankings.
- Focus on quality optimization—The most time-consuming part of local SEO is optimizing your company properly. This includes creating text like “located in” or optimizing titles with location words like “Denver Digital Marketing Agency.” The more time you spend on these optimizations, the better your rankings will be.
- Use local citations – Citations are important for local SEO because they’re another form of optimization that helps companies rank higher in the search engines’ Local Pack (or map listings). You’ll want to ensure you have as many business profiles on Yelp and Google+, among other sites.
- Optimize your website’s content with location keywords—Optimizing a company’s website is important for ranking high within the search engines’ Local Pack (or map listings). This includes optimizing pages with words like “located in” or “in Dallas.” The more time you spend optimizing this way, the greater your odds of outranking competitors.
- Be patient – It can take a while before you start seeing results from Local SEO. This is because the search engine’s algorithms are constantly changing, and optimizing your rankings takes time to see results on your company’s website.
- Start local SEO now—It’s important to start local SEO as soon as possible, especially if you already have a business but want to grow it. You’ll want to do this for the best possible ranking in the search engines’ Local Pack (or map listings).
This will increase the crawlability of image files, making them easier for search engine crawlers to find. Research your competition by seeing how they’re ranking and what related keywords they’re targeting. Spend more time optimizing, including creating text like “located in” or titles with words related to the business’s location, such as “Vermont Digital Marketing Agency.” What are some strategies to use when I’m trying to rank higher?
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Focus on quality optimization – The most time-consuming part of Local SEO is optimizing your company properly. This includes creating text like “located in” or optimizing titles with location words like “Denver Digital Marketing Agency.”
The more time you spend on these optimizations, the better your rankings will be. Use local citations—Citations are important for Local SEO because they’re another form of optimization that helps companies rank higher in the search engines’ Local Pack (or map listings).
Local SEO is a great way to become more visible for searchers looking locally. This visibility also helps you outrank local competitors, which can help drive organic search traffic and grow your customer base.
We hope our tips were helpful! Contact us at +1 303-351-1645 to get started optimizing for local search engine optimization today.




Conclusion
We hope our tips were helpful! Local SEO is a great way to become more visible for searchers looking locally. This visibility also helps you outrank local competitors, which can help drive organic search traffic and grow your customer base.
Local search engine optimization makes your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listings).
The problem with local SEO is that it can be difficult to find the right service. Many companies claim to offer this service, but not all will give you the desired results.
We’re here to help. Our team has been in the business for over ten years, and we know what works best for local SEO services. We’ll ensure your website ranks higher than your competitors and increase its online visibility! Contact us today for more information about our services, or click below to schedule a free consultation!
Get started optimizing for Local Search Engine Optimization today by contacting us at +1 303-351-1645.
General FAQ
What is local SEO?
Local search engine optimization (SEO) involves making your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings). SEO refers to getting traffic from search engines for specific keywords.
How does SEO work?
Search marketing using SEM varies in price depending on multiple factors. Some companies charge a flat fee, and others offer a pay-per-click method to rank their website higher than their competitors. The key difference between these two methods is where the money comes from: With pay-per-click, you pay each time someone clicks on your ad; with a flat fee service, you pay an agreed-upon rate as long as there are successful conversions, a result of the advertising program.
Is SEO expensive?
No. The ROI is huge.
Sometimes SEO is expensive, but it doesn’t have to be. At the end of the day, if you’re paying for a service like with PPC (pay per click) and your keywords aren’t converting into customers, then you’re wasting your money on inefficient ads that might not help you grow at all. This is very common in most industries that offer traffic through search engine campaigns, and it’s why we always test every potential customer before they sign up for any campaign. We want our company to succeed as much as you do!