In the world of digital marketing, there are endless possibilities and techniques that businesses can utilize to increase their online presence and reach. One of the most important tools in the digital marketing arsenal is the local pack. This powerful tool has revolutionized the way businesses are discovered and engaged with by potential customers. In this comprehensive glossary definition, we will explore what the local pack is, why it is important, who uses it, and delve into a few use cases and synonyms to better understand its applicability in the digital landscape.
What is the Local Pack?
The local pack is a feature on search engines, such as Google, that displays a list of businesses in a specific geographic area. This list includes essential information about the businesses, such as their name, address, phone number, website, and reviews. It is displayed above the organic search results and below the paid ads, making it a prominent feature that catches the attention of users.
Why is it important?
The local pack is crucial for businesses that have a physical location or offer services in a particular area. With the majority of consumers turning to search engines to find local businesses, having a strong presence in the local pack can greatly impact a company’s visibility and online reputation. In fact, according to a study by Google, nearly 46% of all Google searches have a local intent.
Not only does the local pack provide valuable information to potential customers, but it also helps businesses to stand out from their competitors and drive more traffic to their website or physical store.
Who uses it?
The local pack is used by both businesses and consumers. For businesses, it is a powerful tool to showcase their information and attract potential customers. On the other hand, consumers use the local pack to quickly find and engage with businesses in their area that meet their needs. This includes searching for a specific product or service, reading reviews, and getting directions to the business.
Let’s take a look at a few scenarios to better understand the applicability of the local pack
1. A user is searching for a nearby restaurant to have dinner with their family. They type in “Italian restaurant near me” on Google and are presented with a local pack that displays the top Italian restaurants in their area. They are able to compare prices, read reviews, and even click on the website or call button to make a reservation or inquire about the menu.
2. A small business owner wants to increase their online presence and attract more customers to their store. They optimize their Google My Business listing and work on getting more positive reviews to improve their ranking in the local pack. As a result, they see an increase in website traffic and foot traffic to their store.
3. A user is in a new city and is urgently looking for a pharmacy. They quickly search on Google using the keyword “pharmacy near me” and are presented with a local pack that displays the nearest pharmacies along with their opening hours and phone numbers. The user can easily click on the directions button and navigate to the nearest pharmacy.
The local pack is applicable to a wide range of businesses, from brick-and-mortar stores to service-based businesses. It is particularly beneficial for small and local businesses as it allows them to compete with larger corporations and attract customers in their geographic area. In addition, it is also a valuable tool for consumers, especially those on-the-go, as it provides quick and accurate information about nearby businesses.
The local pack is also referred to as the “map pack” or “3-pack” due to its physical placement and number of businesses displayed. You may also hear it being called the “near me pack” as it often displays results based on the user’s location.
In conclusion, the local pack is a powerful feature on search engines that displays a list of businesses in a specific geographic area. It is an essential tool for businesses to increase their online presence and attract potential customers. With its user-friendly interface and valuable information, the local pack has become a go-to tool for consumers looking for businesses in their area. Its applicability reaches a wide range of industries and its prominence in the digital landscape makes it a must-have for any business looking to thrive in the online world.