One type of marketing strategy is called search marketing. This involves using various online strategies to get your company’s website in front of potential customers when they’re searching for related products and services on search engines like Google, Yahoo, and Bing. Search marketing typically includes three or more steps that include online advertising, search engine optimization, and pay-per-click campaigns.
Search Marketing is beneficial because it helps customers find your business by bringing up websites in the top results of search engines like Google when people are searching for specific products or services your business offers. Effective Search marketing should ideally make use of keywords that potential customers could be using to find your website.« Back to Glossary Index