Marketing for Contractors: Top Proven 16 Marketing Tips

Top 16 Marketing Tips on Marketing for Contractors 

Marketing for contractors is a tricky marketing strategy to create. 

Most contractors need a steady stream of sales leads to help boost the profits and quality of work.

In most cases, contractor marketing deals with marketing on behalf of one or more contractors. The best marketing for contractors is marketing that will be specific to the type of service they offer.

Contractors’ services (such as plumbing) should be marketed separately from other contracting services (such as roofing) when possible; it’s easier to target audiences because their needs and problems are often different, too.

Define and narrow down your target audience to your niche.

Types of contractors that use marketing?

Types of contractors highlight the marketing that should be done for each type of contractor.

Contractors that offer heavy construction services marketing will be different than marketing for flooring business.

Keywords to include in marketing are relevant to the kind of contractor you represent because this will help narrow down your target audience.

Your marketing should include SEO-based marketing that will help grow your email list. Answer questions in your blog that your target audience asks, and maybe it should be a FAQ web page.

Why is marketing for contractors important?

Marketing for contractors is important because marketing on behalf of one or more contractors can be tricky.

In most cases, marketing as a contractor deals with marketing specific to the service offered.

For example, marketing targeted at those who offer heavy construction services will differ from those marketed to home remodeling contractors, and marketing for each kind of service should include keywords relevant to the kind you are representing to help narrow down your target audience and provide content and tools they’ll find helpful.

What is marketing for contractors?

Marketing for contractors can be done in various ways, both online and offline. Ways marketing for contractors may be helpful include:

• SEO marketing to rank high on search engines
• Email marketing to grow your email list
• Blogging to provide information and answer the questions that your target audience asks regularly
• Marketing through social media, including Facebook, Instagram, Twitter, Snapchat, and Pinterest

The best marketing for contractors must include marketing specific to the type of service they offer because this will help narrow down your target audience.

What marketing strategies should be used for contractor marketing?

Contract marketing strategies must include SEO-based marketing to rank high on search engines.

It should also include email marketing techniques to grow your email list, blogging to provide information and answer your target audience’s questions regularly, and marketing through social media, including Facebook, Instagram, Twitter, Snapchat, and Pinterest.

Marketing targeted at those who offer heavy construction services differs from those marketed to home remodeling contractors because keywords relevant to the kind you are marketing for will help narrow down your target audience and provide content and marketing tools they’ll find helpful.

Marketing for Contractors: Top 16 Marketing Tips

1) Offer Free Consultations

This is one of the most effective ways to get new business because people are less likely to believe what you say when it is unsolicited vs. solicited.

2) Prospecting

Prospecting involves finding prospects who need what you have for sale or may want it soon enough but don’t know about it yet.

3) Digital Marketing

Marketing is the foundation of any business. It makes sense that marketing needs to be an integral part of your contractor marketing strategy if you want it to succeed.

Digital marketing for contractor’s marketing is not only marketing- it’s marketing that can be tracked. Marketing that can’t be tracked is marketing that doesn’t work.

In today’s competitive construction industry, general contractors must find innovative ways to stand out and attract new clients. Digital marketing is one of the most effective ways to achieve this goal. Here are some of the ways that a general contractor can benefit and beat its competition with digital marketing:

1. Increase brand awareness and visibility

Digital marketing can help a general contractor reach a wider audience and increase brand awareness. By creating a strong online presence through a website, social media, and online directories, contractors can ensure that potential clients know about their services.

2. Generate leads and convert them into customers

Digital marketing can also help a general contractor generate leads and convert them into customers. By using search engine optimization (SEO) and pay-per-click (PPC) advertising, contractors can ensure that their website appears at the top of search results when potential clients seek their services. Additionally, contractors can use social media and email marketing to nurture leads and move them through the sales funnel.

3. Build trust and credibility

Digital marketing can help a general contractor build trust and credibility with potential clients. By creating informative and engaging content, such as blog posts, case studies, and videos, contractors can showcase their expertise and experience. Additionally, positive online reviews can help to build trust and make potential clients more likely to choose their company.

4. Track results and measure ROI

Digital marketing is a highly measurable form of marketing, meaning contractors can track their results and measure their return on investment (ROI). This information can be used to make informed decisions about their marketing campaigns and ensure they get the most out of their investment.

5. Stay ahead of the competition

The construction industry is constantly evolving, and digital marketing is a great way for general contractors to stay ahead of the curve. By adopting new digital marketing trends and technologies, contractors can ensure they reach potential clients in the most effective way possible.

Here are some specific examples of how general contractors can use digital marketing to beat their competition:

• Create a user-friendly website that showcases your company’s services and projects.
• Use social media to connect with potential clients and share your company’s news and updates.
• Run targeted PPC ads to reach potential clients who are searching for your services.
• Use email marketing to nurture leads and move them through the sales funnel.
• Get involved in online communities and forums related to the construction industry.
• Track your website traffic and leads to measure the success of your digital marketing campaigns.

Following these tips, general contractors can use digital marketing to reach a wider audience, generate more leads, and win more projects.

4) Use Different Types of Social Media Sites

Use sites like Facebook, Twitter, and Instagram to get more people interested in you and what you have for sale.

One of the most important marketing strategies is social media marketing. This involves reaching out and connecting with people on social media platforms such as LinkedIn, Twitter, Pinterest, Facebook, and Instagram.  

5) Go Local!

It is always best to market locally since you’ll target a smaller market where word travels fast regarding services such as contractors.

As an SEO manager working with general contractors, I often get asked about the importance of geofencing. In this blog post, I’ll explain why geofencing is a valuable tool for general contractors and how it can help them improve their SEO efforts.

What is geofencing?

Geofencing is a location-based marketing strategy that uses GPS technology to create virtual fences around specific geographic areas. When a user enters or exits one of these geofences, they can be triggered to receive a notification or message.

How can general contractors use geofencing for SEO?

There are a number of ways that general contractors can use geofencing to improve their SEO. Here are a few examples:

• Target potential clients with local search ads. Geofencing can be used to target potential clients with local search ads. When a user enters a geofence around a general contractor’s office or project site, they can be triggered to see an ad for the company.
• Track website traffic from different geographic areas. Geofencing can be used to track website traffic from different geographic areas. This information can be used to identify which areas are generating the most leads and traffic, and to target marketing efforts accordingly.
• Improve website relevance for local search. Geofencing data can improve the relevance of a general contractor’s website for local search. For example, the company’s website can be optimized to include the names of the cities and towns they serve.

Additional benefits of geofencing for general contractors

In addition to the SEO benefits listed above, geofencing can also provide several other benefits for general contractors, such as:

• Improved employee productivity. Geofencing can be used to track employee hours and ensure they are working on the job site when they are supposed to be.
• Reduced theft and vandalism. Geofencing can be used to send alerts when equipment or materials are removed from a job site.
• Enhanced customer service. Geofencing can be used to send notifications to customers when their project is nearing completion or when there are delays.

Conclusion

Geofencing is a valuable tool for general contractors that can be used to improve their SEO efforts and provide several other benefits. Using geofencing, general contractors can reach a wider audience, generate more leads, and win more projects.

I hope this blog post has been helpful. If you have any questions about geofencing or SEO for general contractors, please don’t hesitate to contact me.

6) Merchandising and Marketing for Contractors

Marketing for contractors is working on getting your marketing in front of the right people. There are ways to do this by merchandising, marketing efforts, and advertising that will help spread the word about what you have to offer.

7) Use Video Marketing

Video marketing involves creating and posting videos online to market your business and attract new customers. It’s one of the most efficient marketing tactics out there for marketing for contractor services such as roofing or electrical work.

Video marketing is a marketing technique that has been popular for some time now. With the rise of social media marketing, video marketing is becoming even more important.

Video marketing is growing in popularity due to its ability to be shared with friends on social media. It’s also less invasive than marketing techniques of years past.

8) Make Your Website Fast, Effective & Mobile-Friendly

Make sure your website stands out from all the other websites on the internet when it comes to marketing for contractors, especially roofers or general contractors where there is a large market. Speed matters in the growing mobile usage.

It’s not just marketing for contractors that is important; marketing on behalf of contractors is also very different than marketing for retailers.

A contractor has to use their website as a “storefront” since customers most likely won’t call with questions or show up at the door with cash in hand; this means no flashy graphics and animations – simple text and images are what you need to keep project leads coming back.

Websites often contain projects offered by contractors like landscapers or builders. It would be helpful if the projects had pictures, detailed information about price points, work descriptions, and testimonials from past customers.

It would be great if you could include an email form where prospective customers can request pricing estimates (specifying their area with a zip code). If you can add a search function for specific types of projects, all the better.

9) Having a marketing plan

Marketing for contractors is all about marketing, which will require a marketing strategy to succeed. Setting up a marketing plan will ensure your advertising efforts, marketing ideas, and social media campaigns are moving in the right direction so you can market your business as efficiently as possible.

10) Use what you know

One of the easiest ways to develop marketing materials for your contractor’s business is by using things related to your specific trade. For example, if you’re an electrician, use images to do with electricity or circuits because potential customers are more likely to respond to those types of marketing material since they are relatable.

11) Use Videos on Social Media Sites

Marketing for contractors is marketing directly to your customer base. The best way to do this is by using marketing material they are attracted to, including videos, since it’s one of the most common marketing materials used today.

12) Online Reputation Management

Online marketing or internet marketing for contractors will be affected, in some cases, based on what people see when they search you online.

Make sure your marketing represents who you are so potential customers accurately represent the contractor services you offer if they find you through a simple Google or Yahoo search.

13) Take Advantage Of What You Have

Take advantage of any marketing material related to your company’s trade, such as photos from past jobs, testimonials from previous customers, and marketing material that shows any awards you’ve won.

14) Marketing for Contractors

Marketing can be as simple as word-of-mouth marketing or talking about your services to people you know, such as friends, family, and coworkers.

Word-of-mouth marketing is usually some of the best marketing for contractors because it’s coming from someone they trust and not a business trying to sell them on something they don’t need.  

Word-of-mouth marketing (WOM marketing) is a marketing technique that encourages people to talk about and share something.

One of the most effective ways to get your product or service more attention is word-of-mouth marketing can be an effective strategy for generating sales and growing your company’s awareness.

As long as you have satisfied customers talking about how much they love what you do, all you need is to provide them with the tools they need to share their experience with others online- anything from discussing your products or services on Facebook to leaving honest reviews on Google.

The internet has made it easier than ever before for word-of-mouth marketing techniques – so take advantage!

15) Make Your Website Mobile-Friendly

Ensure your website and marketing materials are accessible and easy to see on smaller mobile phone screens. More and more people are browsing the web via their mobile devices, which means more competition for marketing dollars if customers find what they want on their phones first.

16) Use Pay Per Click Advertising for Immediate Results

One of the marketing tactics that many marketing contractors use is pay-per-click marketing. This marketing technique can be very effective when used with your marketing campaign to help increase traffic to your website and bring in new customers.

It can be used by creating a short advertisement on a popular keyword, which you can then pay a small fee to have placed at the top of Google’s search results page.

BONUS TIP: Lead nurturing for contractors

To nurture contractor marketing leads, setting up marketing automation software within your CRM or marketing automation system, like Google Marketing Platform, is important.

Typical marketing automation will track a lead as they progress through their purchase journey (buyer journey)and automatically send them messages as they move from one step to the next.

In other words, what you do for one vendor who is not yet a customer should be done for all potential customers—including those you can’t do business with.

Examples of contractor marketing

A landscaping company might incorporate stories about how they planted trees in your town 100 years ago to remind residents that “time has passed” and pave the way for new dependable landscaping services. 

Or a plumber might utilize plumbing diagrams as an educational tool by sending flyers with interactive images showing customers how to fix their leaks or an explainer video for visitors who just want to see your services in action.

What common mistakes with marketing contractors that you should avoid, too?

Contractors often make marketing mistakes because they focus on marketing for contractors instead of marketing to the customer. The best marketing for contractors is marketing that will be specific to the type of service provided.

Marketing for contractors is marketing on behalf of one or more contractors.

Still, it should also consider marketing specific to the type of service offered, including advertising, promotion, and other types of public relations events. The contractor may not need marketing materials but should know what materials would work well if needed.

Marketing mistakes by construction contractors can include errors in pricing strategies or features that may be too ambitious for your company’s capabilities. Contractor error- “Exceeding an agreed-upon budget.”

Conclusion on Top 16 Marketing Tips for Contractor Marketing

Contractor marketing is a tricky marketing strategy to create. In most cases, contractor marketing deals with marketing on behalf of one or more contractors.

The best marketing for contractors is marketing specifically to their service type and amplifying the type of service they offer and amplifying your messaging.

As you can see from this list of 16 tips, there are many different ways to get started for contractor marketing – all you need is an idea!

Remember: your customers want solutions that make their lives easier – so give them what they want by tailoring your message to their needs!

Need More Advertising Ideas for Contractors or Construction Companies? We’ve Got Plenty.

The marketing service for contractors provides marketing specific to the service they offer.

This marketing may include marketing and advertising, marketing and selling, marketing materials, and marketing vehicles.

Marketing mistakes by construction contractors can include errors in pricing strategies or features that may be too ambitious for your company’s capabilities. Contractor error- “Exceeding an agreed-upon budget.”

How do you choose the best marketing company to hire? There are a few different ways to find marketing companies for your business, such as searching on LinkedIn or contacting agencies that have previously provided services. It’s also possible to conduct a review to help make decision-making easier!

FAQs Marketing for Contractors