8 Construction Company Marketing Strategies
Learn how to use 8 construction company marketing strategies to gain more sales and increase your marketing return.
Construction companies’ sales often have some seasonality to them, and keeping the project rolling takes a marketing team and technology to automate the representative sales activities.
Construction companies can use various marketing strategies to increase their sales. Marketing can be a very effective way to bring in more business, but using the right strategies for your company is important.
I will explore foundational technology like HubSpot, which serves construction companies. Check out these 8 tips for construction company marketing, from using social media to target specific customers to see which will work best for you!
Are you looking for marketing advice for your construction company?
Your marketing plan for a construction company might be the blueprint to help keep those projects rolling in.
HubSpot is a foundational technology that can help any construction company increase sales. It provides inbound marketing software, services, and support to help companies attract visitors, convert leads, and close customers.
With HubSpot, you can create powerful content, track customer interactions across channels, and score leads to determine how ready they are to buy. You’ll also have access to expert resources and support from the Matrix team. Construction companies’ CRM will save you time and money. The ROI of this system is simple.
Sign up for a free trial of HubSpot today!
Here are the key issues construction companies are facing:
- Marketing efforts were limited to direct mail and street signs.
- New business was only through referrals.
- The schedule was filled with smaller projects at a lower total value.
- The outdated website did not highlight their quality and capabilities.
- No process in place to nurture leads or possible repeat clients.
In 2021, the construction industry reached a value of $10.3 trillion. This growth is due to an increase in population and infrastructure projects. The Asia-Pacific region is expected to lead this growth, with China and India contributing the most.
Problems for construction management due to the lack of sales and projects
Construction companies can face many problems regarding sales and projects. One of the biggest issues is that many construction managers don’t know how to market their company effectively. Bringing new business and projects can be difficult without a strong marketing strategy.
Another problem for construction companies is that many don’t have the necessary tools or technology to track their sales and projects. This can make it difficult to measure the success of your marketing campaigns and make necessary adjustments.
Finally, one of the biggest problems for construction companies is that they often struggle to find qualified workers. This can make it difficult to complete projects on time and within budget.
Homeowners went from requesting 2-3 estimates in 2019 to 4-6 on average in 2021. However, interest rates are lowering demand in the markets.
The demand for quality construction has never been greater among consumers… yet even the best in the business can struggle to keep up with the influx of new project requests. With higher internet activity in 2021, more homeowners went online to research local remodeling pros.
- 78% of the projects go to the first contractor who gets to a lead
- 9% increase in close rate with automated follow-up to unsold leads
- 78% of remodeling projects have trouble following up on unsold leads
Companies identified as best-in-class are winning on customer experience by:
- Answering popular questions about price and comparisons on their websites and blogs.
- Using Live Chat and chatbots on their websites to capture leads who want to talk now.
- Leveraging email marketing to stay connected with their customers and prospects.
- Once a job is complete, ask for reviews by sending short surveys or pointing them to review sites like Yelp and Houzz.
- Showing before and after pictures on their websites and social media profiles to build trust with future customers.
- Offer educational content like inspirational lookbooks and budget planning eBooks to engage an interested prospect further.
The HubSpot CRM platform helps construction companies like yours reduce effort and ramp up results to tailor the conversation to builders.
With this growth comes increased competition. To succeed, construction companies must stand out and attract new customers. Marketing can be a powerful tool to help companies achieve these goals.
What is digital marketing for construction firms?
Digital marketing for construction firms is a broad term encompassing various online marketing activities. These activities include website design, SEO, email marketing, social media marketing, and more.
Digital marketing is a great way for construction companies to reach new customers and attract more business. Using online tools and platforms, construction companies can connect with potential customers in various ways.
One of the benefits of digital marketing is that it’s cost-effective. Construction companies can reach many people online at a fraction of the cost of traditional marketing methods. Additionally, digital marketing allows companies to track the results of their campaigns, making it easy to measure success and adjust as needed.
Digital marketing is also versatile. It can reach potential customers anywhere in the world, regardless of location. Additionally, digital media evolves quickly, so companies can continually update their strategies to stay ahead of the curve.
Overall, digital marketing effectively connects construction companies with potential customers and increases sales. By using a variety of online tools and platforms, construction companies can reach a large number of people in a variety of ways. Additionally, digital marketing is cost-effective and versatile, making it a great option for businesses of all sizes.
The basics of construction company marketing
A few basic strategies will help you get started when marketing a construction company. Of course, your tactics will vary depending on your industry, target market, and other factors, but the following tips should provide a good starting point.
- Use social media to reach customers: Social media is a great way to reach potential customers, and it’s especially useful for construction companies since many people turn to social media for information about projects they’re considering. Make sure you have a strong presence on major social networks and post regularly about your company and what you offer. You can also use social media to build relationships with and potential customers, which can help increase sales in the long run.
- Target specific customers: It’s important to target specific customers when marketing a construction company. This means tailoring your marketing efforts to match the needs of your target market. For example, if you’re targeting homeowners remodeling their homes, you’ll want to focus on content that helps them decide about their projects. If you’re targeting businesses, you’ll want to focus on content that helps them decide about their construction projects.
- Use website design and SEO techniques: Your website is one of your most important marketing tools, so make sure it’s designed in a way that will help you attract customers. You should also optimize your website for search engines so potential customers can easily find you online. SEO techniques can be tricky, but online resources can help you get started.
- Use paid advertising: Paid advertising can be a great way to reach more potential customers quickly and easily. Many types of paid advertising are available, so take some time to research which would work best for your company. Once you’ve selected the right type of advertising, create targeted campaigns to reach your target market.
- Invest in marketing automation: Technology has come a long way in recent years, and one of the most useful tools for construction companies is marketing automation software. This software automates many marketing tasks, including email marketing, lead nurturing, and customer segmentation. This can save you time and money while helping you reach more potential customers.
- Use content marketing: Content is one of the most important elements of any successful marketing campaign, and construction companies should ensure they use content to their advantage. Content marketing can help you attract customers, build relationships, and boost sales. Create high-quality content relevant to your target market and distribute it through your website, social media channels, and other platforms.
- Focus on lead generation: Lead generation is essential for any business but especially important for construction companies. There are many ways to generate leads, so explore your options. Once you have a steady stream of leads, you can focus on converting them into customers.
- Use data-driven marketing: Data-driven marketing is a must for any construction company that wants to be successful. Using data to guide your marketing decisions can ensure you reach the right people with the right message. You can use many different data types, so explore all your options. Once you understand your data well, you can start changing your marketing strategy based on what you see.
Following these tips can create a successful marketing strategy for your construction company. Remember to tailor your efforts to match your target market, and don’t be afraid to experiment with different tactics until you find what works best for you. With a little effort, you can soon see increased sales and customers.
Marketing strategies for construction companies
Construction companies can use many different marketing strategies to increase sales. The best strategy will vary depending on the company’s size, budget, and target market.
However, some general tips that all construction companies can follow include:
Social media can be a powerful tool for marketing construction companies. It can be used to reach potential customers who may not be aware of your company or to connect with existing customers on a more personal level.
Many social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, can be used for this purpose. Each platform has its strengths and weaknesses, so it’s important to tailor your strategy to fit the platform.
For example, Facebook is great for reaching many people, while Twitter is better for connecting with potential customers one-on-one. Instagram is perfect for showcasing your company’s work visually appealingly, and LinkedIn is ideal for connecting with other businesses in the construction industry.
Social media is a great way to connect with potential customers and create awareness for your brand. Construction companies can use social media to share photos and videos of their projects, announce new products or services, and offer special promotions.
Posting regularly and interacting with your followers is important to keep them engaged. You can also use social media advertising to reach a wider audience and target potential customers in your area.
2. Create a website
Your website design is the foundation for your marketing. It should be designed with performance and lead generation in mind.
A website is a must-have for any construction company that wants to succeed in the digital age. Your website is often the first impression potential customers will have of your business, so it’s important to ensure it’s professional and up-to-date.
Your website should include your company’s history, services, and projects. Potential customers should be able to easily find contact information and directions to your office or job site. You can also use your website to showcase customer testimonials and reviews.
3. Invest in SEO
SEO is the process of optimizing your website and content for Google searches. This can help you attract more visitors to your site and improve your chances of ranking high in search results.
Some ways to optimize your website for SEO include using keyword-rich titles and descriptions, creating blog posts and articles, and building backlinks to your site. You can also use Google AdWords to run paid ads at the top of search results.
4. Use email marketing
Email marketing is a great way to stay in touch with past and potential customers. You can use email to share news about your company, announce new products or services, and offer special promotions.
Building a targeted email list of customers interested in your products or services is important. You can do this by offering a freebie in exchange for an email address or running a contest or sweepstakes.
5. Host events for Construction Company Marketing Strategies
Hosting events is great for generating leads and building relationships with potential customers. Construction companies can host job fairs, open houses, and lunch-and-learns.
These events provide an opportunity to meet face-to-face with potential customers and answer any questions they have about your company. You can also use these events to promote new products or services or offer special discounts.
6. Give presentations
Giving presentations is another great way to connect with potential customers and generate leads. You can give presentations at trade shows, conventions, and other events.
Your presentation should be informative and professional. It’s also important to focus on the benefits of your products or services and how they can solve your audience’s problems.
7. Sponsor a charity event
Sponsoring a charity event is a great way to give back to the community and build goodwill for your company. Construction companies can sponsor various events, such as 5K runs, golf tournaments, or food drives.
These events allow you to interact with potential customers and show them you’re more than just a business. They can also generate positive publicity for your company.
8. Advertise in print or online and use paid advertising
Advertising in print or online is a great way to reach a wider audience and generate leads. You can place ads in newspapers, magazines, or websites relevant to your industry.
Paid advertising can be a great way to reach more potential customers quickly and easily. Many types of paid advertising exist, including search engine optimization (SEO), pay-per-click (PPC), and social media advertising.
Each type of advertising has its strengths and weaknesses, so it’s important to choose the right type for your company. For example, SEO is great for reaching people interested in your company or products. At the same time, PPC is perfect for reaching people who are actively looking for a construction company to hire.
Target specific customers – Targeting the right customers with your marketing campaigns is important. This means understanding your target market and designing campaigns specifically appealing to them.
For example, some construction companies may find it more successful to target homeowners than businesses. Others may find they have more success targeting luxury home builders than budget-conscious homeowners. Understanding your target market is essential to designing successful marketing campaigns.
You can also use Google AdWords to run paid ads on Google search results pages. These ads can be targeted to potential customers in your area.
No matter your marketing strategies, tracking your results to see what’s working and what’s not is important. You can use Google Analytics to track the number of visitors, the average time they spend on your site, and the number of leads you generate.
Using these marketing tips, you can increase awareness for your company and attract more customers.
Do you have any other marketing tips for construction companies? Share them in the comments below!
The construction industry has become increasingly competitive in recent years, so companies must use every tool to stand out. This includes marketing through its website, SEO, content marketing, social media, online advertising, and other methods.
8 Construction Company Marketing Strategies
Create an Effective Website.
A website is one of the first things potential customers will see when they visit your company’s site. It should be easy to navigate, with clear calls to action, and contain all the necessary information about your company.
What makes HubSpot the logical and best choice for construction companies?
HubSpot CRM is built differently to meet your business needs as you grow — without additional costs or complexity.
The benefits of HubSpot CRM are huge:
- Build and nurture prospect relationships
- Outpace competitors with rich client data
- Streamline process management
- Customize efforts to meet client needs easily
- Manage customer relationships effectively
- Improve profit margins with efficiencies
A cobbled tech stack can lead to missed opportunities, a painful buying process, and disjointed customer experiences.
Case Study 1: Bell Performance
Bell Performance was challenged with increasing industry influence over its large competitors. The company turned to HubSpot’s partner, Top Line Results, to create a marketing strategy allowing the most impact in the marketplace.
- 1,375 new online customers
- 620% increase in website traffic
- 9000 new leads
HubSpot has allowed Bell to track its website visitors and see what pages they are visiting. This information has helped them create better content and improve their website’s design.
Case Study 2: Signature Stone in Greely, Colorado
Signature Stone is a construction company using Matrix for complete photographic and marketing content strategy and support.
Matrix has allowed Signature Stone to track its website visitors and see what pages they are visiting. This information has helped them create better content and improve their website’s design.
Case Study 3: Vertek CPT
Vertek CPT has been an engineering and construction company using HubSpot for two years. They have found that HubSpot has helped them increase their website traffic by 15%. They have also seen an increase in leads, with a conversion rate of 25%.
Conclusion
Competition in the construction industry is fierce, so companies must use every tool to attract customers.
But what if you don’t have a big budget for marketing? Or what if you’re not sure which strategies will work best for your company?
HubSpot offers a wide range of tools that are perfect for construction companies. You can use HubSpot CRM to build and nurture relationships with potential customers, track website visitors, and customize efforts to meet customer needs.
Marketing is essential to any business, and construction companies are no exception. To attract more customers, it’s important to use the right strategies. HubSpot offers a wide range of tools that are perfect for construction companies.
You can use HubSpot CRM to build and nurture relationships with potential customers, track website visitors, and customize efforts to meet customer needs. You can also use Google AdWords to run paid ads on Google search results in pages. And finally, you can use Google Analytics to track the number of website visitors and leads you to generate.
How can Matrix Marketing Group help with growing a construction company?
Matrix Marketing Group has been working with construction companies for over 20 years. We have the experience and knowledge to help you grow your business in construction as a marketing company.
We can help you create an effective website that will attract potential customers. We can also help you with SEO, Google AdWords, and Google Analytics.
We know that marketing is essential for any construction company, and we are here to help you succeed. Contact us today to learn more about how we can help you grow with the top construction marketing company.
General FAQs
What is the best way to market a construction company?
There is no one-size-fits-all answer to this question, as the best way to market a construction company will vary depending on the company’s products and services, target market, and budget. However, some effective marketing strategies for construction companies include using social media to reach potential customers, running paid ads on Google, and tracking website visitors and leads.
What are some effective marketing strategies for construction companies?
There is no one-size-fits-all answer to this question, as the best way to market a construction company will vary depending on the company’s products and services, target market, and budget. However, some effective marketing strategies for construction companies include using social media to reach potential customers, running paid ads on Google, and tracking website visitors and leads.
How can I track the success of my marketing campaigns?
One of the best ways to track the success of your marketing campaigns is to use Google Analytics. Google Analytics allows you to track the number of website visitors and leads you generate from your campaigns. You can also use this tool to track the amount of money you spend on marketing and the ROI of your campaigns.
What are some common mistakes made in marketing construction companies?
Some common mistakes in marketing construction companies include not having a clear message, not targeting the right audience, and spending too much money on marketing. It’s also important to ensure that your website is up-to-date and looks professional and that you are using the right tools to track the success of your campaigns.
