Create an SEO strategy with results in 90 days or less
Learn how to create an SEO strategy with results in 90 days or less.
SEO, or search engine optimization, is improving the ranking of a website on search engines. A good SEO strategy can help your website attract more visitors and customers.
Your CEO enters your office and asks why no leads are coming in from your website. What do you tell them you don’t know because you don’t even know how much traffic you get at your website or what conversion rates they should be?
You should be able to tell your CEO that I’ve got 62,000 visitors per month at a 5% capture rate into marketing captured leads. So she jumps back and says, ” Okay, that’s 3,000 marketing captured leads, right? You pipe up, yes, that’s correct.
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Okay, from those 3,000 MCL, how many of those close into sales? If your reply is to ask sales, you’re in trouble.
You should be able to say hey, out of these 3,000 marketing captured leads, we close roughly about 18%. Additionally, we have marketing funnels that we’re looking at weekly for bottlenecks within each stage to focus on increasing lead cycle times and deal sizes. That’s a winning statement.
You could give her this report that shows how you stack up against the competition.
This article will discuss the steps you need to take to create a successful SEO strategy for your business and get results in 90 days or less. So what are you waiting for? Get started today!
Are you looking for ways to improve your website’s ranking on search engines?
SEO, or search engine optimization, is improving the ranking of a website on search engines. This article will discuss steps to create a successful SEO strategy for your business and get results in 90 days or less. Get started today!
You can see amazing results in 90 days by following our simple steps. Our strategies are easy to follow and don’t require any special skills or knowledge. You must improve your website’s ranking on search engines and attract more visitors. Get started today and start seeing results!
What is SEO?
You must keep a few key things in mind when creating a successful SEO strategy.
First, you need to understand how search engines work. This will allow you to optimize your website more effectively.
Second, you need to focus on both on-page and off-page optimization. On-page optimization refers to the techniques you use on your website to improve its ranking. In contrast, off-page optimization refers to the techniques you use outside your website to increase visibility.
Finally, you must ensure you are constantly working to increase traffic to your website. The more visitors you have, the better your chances of ranking high in search engine results in pages (SERPs) and attracting more customers.
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If you are ready to start creating an effective SEO strategy for your business, here are some tips to help you get started:
- First, perform an SEO audit of your website. This will allow you to identify areas where your site could be improved, such as the quality and frequency of content, the structure of your URLs, technical issues preventing search engines from crawling and indexing your website properly, etc.
- Next, familiarize yourself with the basics of SEO. This includes learning about keyword research, content optimization techniques (such as using keywords in titles and headers), how links affect search engine rankings, etc.
- Once you have a basic understanding of these concepts, focus on on-page optimization. This involves optimizing your website for users and search engines by incorporating keywords, metadata, and internal links into your content.
- In addition to on-page optimization, you should also focus on off-page optimization techniques such as building high-quality backlinks from relevant websites and writing guest posts for relevant blogs.
- Finally, make it a priority to work on increasing traffic to your website over time. You can use many strategies to drive more visitors to your site – including running paid ad campaigns, participating in social media marketing, and creating shareable content – so choose the best tactics for your business. By following these steps, you can create a successful SEO strategy that will help improve your website’s ranking and visibility, attract more traffic, and ultimately boost your bottom line. So what are you waiting for? Get the seo plan template today!
How to Perform an SEO Audit
An SEO audit evaluates a website to identify areas where it could be improved to increase its rank on search engines.
The first step in performing an SEO audit is to assess the website’s current ranking on search engines. This can be done using various tools, such as Google Search Console or RankMath. After that, be sure to draft your 6 month SEO plan too.
Once you know how the website performs, you can evaluate the factors contributing to its ranking. This includes the quality and frequency of content, the structure of URLs, the use of keywords and metadata, etc.
If you find areas where the website could be improved, you can create a plan to address these issues. This may involve changing the website’s content, structure, or technical elements. Once you have made the necessary changes, you can re-run the SEO audit to see if there has been any improvement in the website’s ranking.
Before you optimize your site, see what your competitors are doing first.
How to Optimize Your Website for SEO
To optimize your website for SEO, you must focus on both on-page and off-page optimization techniques. Your SEO strategy in digital marketing should be hygienic. But SEO tactics change, inbound marketing agencies mess things up, and the SEO marketing strategy is important.
On-page optimization ensures that your website is optimized for users and search engines. This can be done by incorporating keywords, metadata, and internal links into your content.
Off-page optimization is promoting your website on other websites and online platforms. This can be done by building high-quality backlinks from relevant websites and writing guest posts for relevant blogs.
In addition to on-page and off-page optimization, you should also focus on increasing traffic to your website over time. This can be done by running paid ad campaigns, participating in social media marketing, and creating shareable content.
You can optimize your website for SEO and improve its ranking on search engines by following these steps.
The Basics of SEO: What You Need to Know
SEO, or search engine optimization, is improving the ranking of a website on search engines. A good SEO strategy can help your website attract more visitors and customers. This article will discuss the steps you need to take to create a successful SEO strategy for your business and get results in 90 days or less.
So what is SEO, exactly? SEO is the process of optimizing a website for search engines. This can be done by incorporating keywords, metadata, and internal links into your content.
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SEO is not just about optimizing a website for search engines, however. It’s also important to focus on creating high-quality content that will appeal to users. This content should be well-written, relevant, and shareable.
By following these steps, you can create a successful SEO strategy for your business and get results in 90 days or less.
- Define Your Goals – The first step in creating an SEO strategy is to define your goals. What do you want to achieve with SEO? Do you want to attract more visitors to your website? Drive more sales? Increase brand awareness? Once you have defined your goals, you can create an action plan. This plan should detail the steps you need to take to achieve your goals.
- Conduct an SEO Audit – The next step is to conduct an SEO audit of your website. This will help you identify any areas where your website may be lacking. You can then improve these aspects of your site and make it more search engine-friendly.
- Focus on On-Page Optimization – Once you have completed an SEO audit, the next step is to focus on on-page optimization techniques. This includes incorporating keywords into your content, optimizing your site’s metadata, and internal linking.
- Engage in Off-Page Optimization – Another important component of SEO is off-page optimization, promoting your website on other websites and online platforms. This can be done by building high-quality backlinks from relevant websites and writing guest posts for relevant blogs or publications.
- Monitor Your Progress – The final step in your SEO strategy is to monitor your progress. This includes tracking your website’s ranking on search engines and the number of visitors and leads you to generate. Regularly monitoring your progress can adjust your strategy and ensure you’re on track to achieve your goals.
Implementing an effective SEO strategy can help you attract more visitors to your website, drive more sales, and increase brand awareness. So what are you waiting for? Start planning your SEO strategy today! By following these steps, you can create a successful SEO strategy for your business and get results in 90 days or less.
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How to Increase Traffic to Your Website with SEO
If you want to increase traffic to your website, you need to focus on SEO. SEO, or search engine optimization, is improving the ranking of a website on search engines. A good SEO strategy can help your website attract more visitors and customers.
So how can you increase traffic to your website with SEO? Here are a few tips:
- Optimize your website for search engines. This can be done by incorporating keywords into your content, optimizing your site’s metadata, and internal linking.
- Promote your website on other websites and online platforms. This can be done by building high-quality backlinks from relevant websites and writing guest posts for relevant blogs or publications.
- Monitor your website’s performance and make adjustments as needed. This involves tracking your website’s ranking on search engines, the number of visitors it receives, and any leads or sales you generate.
By following these steps, you can increase traffic to your website through SEO and enjoy more exposure, higher ROI, and better results overall. So why wait? Start optimizing your site for search engines today!
Check Your Website’s Performance
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You can use many strategies to drive more visitors to your site, including paid advertising, social media marketing, and content marketing.
Paid advertising is a great way to generate traffic to your website quickly. You can create and run ad campaigns using Google AdWords or Facebook Ads.
Social media marketing is another effective way to increase traffic to your website. You can use social media platforms like Twitter, LinkedIn, and Instagram to share your content and drive users back to your site.
Content marketing is a long-term strategy that can help you attract more visitors to your website. By creating high-quality, shareable content, you can build an audience of loyal followers who regularly visit your site.
Following these steps can generate more traffic to your website and improve its ranking on search engines.
Tips for improving your SEO strategy – IT’S NOT ROCKET SCIENCE
SEO is not rocket science but can get complex. I’m here to help take the complexity out and provide you with an SEO process to help you grow your traffic and get more conversions and sales. But, like all complicated topics, we’ll keep it simple and build an SEO foundation.
This 3-month SEO plan is not complicated, and you can do it. So let’s dive in now.
Why should I have an SEO plan?
Search Engine Optimization (aka SEO) is about making your website compatible with search engines to recognize your content and rank it to other content on the Internet.
Please note that you should create content for your audiences to find, read, engage, and share. So we must create our content for the user and structure for search engine algorithms.
HOW WILL SEO INCREASE TRAFFIC, CONVERSIONS, AND REVENUE
If you have a business online, you likely have a website where you want your target market to find and engage. You might ask why my target prospects are not reaching me via my website. Or why is my website not ranking on the first page of Google? These are great questions.
QUOTE: Over 70% of clicks go to organic searches that rank on the first page of Google.
We’ll show you a step-by-step SEO strategy and what you need to get a proven, simple SEO strategy running for your website.
THE 3-MONTH SEO PLAN
We’ve outlined key points here, but download your free 3-Month SEO Guide for the step-by-step plan.
MONTH 1 – Research & Competitor SEO Analysis
SEO plans and search results take time. A new business or a website with low domain authority can take up to 6-months before you see results. Therefore, selecting the right keywords is essential.
For example, Matrix Marketing Group offers SEO services, and while choosing a keyword, we find ‘excel data analysis’ as our keyword. We write great content, tuned for SEO and great search results, and our readers love it.
We are getting more traffic, but website traffic will not turn into customers for our SEO services. We selected the wrong keyword. This keyword, excel data analysis, did not align with our SEO service offering.
So think about keywords related to your target audience and develop content.
To help determine keywords think about what your target audience reads and in what mediums. Do they read blog posts, eBooks, White papers, Checklists, Infographics, and other educational content? Step back for a minute and think. Why are you reading this post about SEO strategies? How did you find this article? That’s the mindset you need. Think like a reporter.
Once you have some keyword ideas, it’s time to get organized. Use this spreadsheet to help you get organized [Download it now].
The next step is to research the keyword you picked and what your competitors are ranking for. We need some SEO tools. Here’s a list of FREE and PAID SEO research tools.
- Google Keyword Planner (FREE)
- Ubersuggest (FREE)
- SEMrush (PAID)
- Ahrefs (PAID)
- MOZ (PAID)
Once you have accessed these tools and familiarized yourself with them, follow this SEO approach.
Add your keywords from the spreadsheet into the tools and look for these elements:
- Relatively high search volume
- Low competition
- High CPC (cost-per-click)
To help fine-tune your keyword research, we like to see what our competitors are up to. We do this to help us rank along with them with the ultimate goal of ranking higher.
We use three tools to spy on your competitor’s keywords. SEMrush, ahrefs, and Google. We’ll use SEMrush as an example and follow this process.
- Go to SEMrush and type in your URL to list your closest competitors.
- If you already know your competitors (those who sell the same product or service as you do), type in their URL, and it will show you:
- All the keywords they are buying traffic for using paid ads on Google
- All the keywords they are ranking for on Google, which pages on their websites are ranking for those keywords, and how many visitors they are getting from those keywords.
- Knowing your competition’s success will tell you the main keywords/phrases to consider going after.
Now that was easy, right?
Set up Google Console. It’s a free tool that breaks down how your website is doing. You won’t do anything else with this during month one, but you want to set it up early so it can begin tracking data for you to utilize in month two. (NOTE: If you don’t already have Google Analytics 4 on your website, you must set up Google Console.)
MONTH 2 – Optimize Your On-Page SEO and Building Content
What is On-Page SEO? On-Page definition: SEO is all the internal factors that make a website and webpage useful for the visitor. SEO stuff like page title with the keyword, user-friendly URL, meta-description, internal linking, image alt text, and header tags like H1 and H2 for easy skimming.
In simple terms, Google reads source codes (not the language you and I speak or read!), so it’s your job to make sure Google can read our websites so that we can rank in its searches.
We use SEO tools like RankMath SEO plugin for WordPress websites and SEO Plug-In for Shopify websites. These plug-ins handle most of the on-page SEO activity for you. They are a must! It walks you through the steps (in a very user-friendly way) to make sure Google can read your pages.
Set up the free RankMath SEO Plugin on your WordPress site to optimize your on-page SEO. MathRank is a super user-friendly plugin that will handle most of your on-page SEO needs.
The plugin will walk you through how you can optimize your site. Scroll down to the bottom of each of your posts to find MathRankarea. HINT: You want both “Readability” and “Keyword” circles to be green.
We suggest you set up both Google Analytics and Google Console in month one. Google Analytics shows your website traffic, and Google Console shows you the keywords driving that traffic. You will find both of these free resources helpful to see what’s working on your site as you begin implementing your SEO strategies. Set a weekly task or calendar reminder to check your website traffic and the keywords driving that traffic.
To drive more traffic to your website, you need content. Building high-quality content consistently on your blog will drive more traffic. To drive more traffic to your website, you need content. You will be adding your keywords to the content you create. Here is a guide to help you implement when you write your blog posts/articles:
- Create one blog, article, video, or audio content every week. (NOTE: As far as SEO goes, video and audio content does not rank as well in Google, but it’s still great for growing relationships.), so make sure to have plenty of text-based content if you produce mostly video and audio content.
- Create engaging content for the viewer (Google can tell if you have an engaged viewer on your website because they spend more time scrolling, clicking, and looking at images.)
- Write in a conversational tone.
- Create thorough content (NOT short), about 1,600 words or more
- Use sub-headings
- Keep paragraphs short (4-5 lines)
- Use images, videos, and audio clips where appropriate
- We suggest all blog posts have a conclusion and end with a question
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The final part of this 3-month plan also includes what is known as off-page SEO. What is Off-Page SEO? If you Google the phrase “off-page SEO,” here’s the definition Google shows in the SERPs:
Social sharing builds social proof, which creates awareness and authority. We use this off-page SEO strategy to amplify, gain social shares, and gain engagement for our marketing content. Social sharing will not directly affect your SEO, and it has an indirect impact by increasing website traffic.
Links from other people’s websites to yours, called backlinks, can boost your SEO and ranking. Google loves seeing links, but not just any links. Google’s algorithm is smart and knows the domain authority and relevance of where those links originate.
Therefore, who will Google give more credibility to if you are linked to a very well-known authority in your industry versus someone who doesn’t have much authority or doesn’t have much to do with your field? If you guessed the one with higher authority, you guessed right.
Get other sites linking to your content.
- Start with a goal of getting 10-20 backlinks per month
- Authority links: Links from people/websites with authority in your niche space
- Relevant links: Links from similar sites in your niche space
Locate potential authority websites that can provide authority links back to your site.
- Go to ahrefs and put in your competitor URLs (not just the main URL, but the exact page with content similar to what you have created). Ahrefs will list every site linked to your competitor’s content. Now that was easy.
- Take the list, line by line, and email the site owner asking them to link to your content. Of course, you need to give them a good reason to, so you’ll want to provide them with the competitor’s article link that they had linked to and tell them how your content is similar, yet different (aka better), and how it can serve their reader well. This is a tedious task but worth your time and effort. So get started.
You should encourage social sharing. Social shares do not directly affect SEO, but it helps because the more people who share, the more traffic, the more eyeballs, the more engagement, and the more likely others will link to your content.
- Have social sharing buttons on your site.
- Encourage your website viewers and social channel followers to share your content. Sometimes people need to be asked.
- We use Google tools to find out who’s sharing content similar to yours and ask them to share your content (only ask if relevant to their audience’s needs). Buzzstream is another great tool we use for this activity as well.
I hope you find this step-by-step SEO strategy guide useful. We’ve broken down all the steps for you to understand and implement within 3-months. Want an SEO strategy plan pdf, let us know.
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What is an SEO plan?
An SEO, or search engine optimization, plan is a roadmap for improving the ranking of a website on search engines. A good SEO strategy can help your website attract more visitors and customers. This article will discuss the steps you need to take to create a successful SEO strategy for your business and get results in 90 days or less.
What are the benefits of SEO?
Optimizing a website for search engines can increase traffic, leads, and customers. In addition, SEO can help you build brand awareness and credibility and ultimately improve your bottom line.
What is the difference between SEO and SEM?
Search engine optimization (SEO) is improving the ranking of a website on search engines. Search engine marketing (SEM) uses paid advertising to improve the ranking of a website on search engines. SEM is more expensive and faster than SEO but can also be riskier. SEO is less expensive and typically takes longer to achieve results, but it can also be a more sustainable approach in the long term.
Is SEO worth the investment?
SEO is an investment that can yield a high return on investment (ROI) if done correctly. The key to getting the most out of your SEO investment is to partner with an experienced and reliable SEO company that can help you establish and execute a successful SEO strategy.