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Try these five SEO techniques used in the dating niche
These 5 SEO techniques used in the dating niche just might apply to your business. Check the out. You could state that search engine optimization (SEO) is the lifeblood of the Internet. It provides a framework for boosting traffic to any website.
When this coding practice is enacted efficiently, your site will achieve high rankings whenever search engine results are collated. SEO can also enhance any website. It can make navigation faster, the page displays more streamlined and user-friendly and introducing a degree of quality.
How SEO strategies have changed over the past 10 years
The technology behind SEO and the way it is applied to web interfaces has evolved considerably over the last 10 years. So letâ€™s explore how this has been achieved, and what impact it has had on the dating niche in particular.
Whitehat SEO techniques vs. the old SEO black hat techniques. You need to know the difference because What was white hat one day could be blackhat the next day due to Google’s algorithm changes. So you need to stay on top of this stuff.
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Optimization SEO techniques and their importance in the dating niche and in general
Since the collection of necessary statistics required us to use several sites from the dating niche, we used the indicator lists that are on this site, which provides charts allowing comparison of top dating sites.
First of all, how important have optimization techniques been to websites in general, but dating outlets in particular? In the past, there was a tendency to identify particular components where the introduction of keywords would be most pertinent. When new dating sites were launched, a familiar suite of words or phrases were often added.
Sites like Wordstream were used to pinpoint the more relevant options â€“ free dating, flirt, Asian dating, Russian girls, women seeking men, and so on. But this scattershot approach made it increasingly difficult for sites to gain any sort of traction, surrounded as they were by any number of matchmaking resources publishing similar content.
5 effective SEO techniques and optimization strategies in 2020
As time has moved on, search engines have become more sophisticated, meaning this selective approach just isnâ€™t going to cut it anymore. According to one notable marketing site, Single Grain, techniques now employed to boost SEO are all about improving site visitor experience across the board, rather than identifying prominent pages, with the emphasis on â€˜topic clustersâ€™ as opposed to individual keywords.
Also, longer content is preferable, allowing keywords to be inserted to read organically. Previously, search engines quickly tired of coming across succinct text blocks that were over-populated with keywords to the extent that the flow was less natural.
Other contemporary innovations include optimization for voice speech, taking advantage of YouTube SEO (as per a resource such as Tubics), and targeting searchers by offering dedicated local landing pages.
Where the dating niche is concerned, with some of the larger, generic sites enjoying global memberships running into tens of millions, it makes sense for SEO to become more adaptable and refined, breaking traffic into more localized portions.
For all the major modifications to SEO approaches, the most effective strategies applicable to dating websites can be subdivided into five main topics.
1. Mobile-friendly site version
More and more dating websites are also offering app versions, taking advantage of the fact that we have long-reached the tipping point where those surfing the Internet doing so via mobile devices (smartphones, tablets, etc) and outnumbering users of desktop computers or laptops.
With so many singles accessing their online dating accounts via their phones, there has had to be a commensurate development of website SEO to take account of the varying demands of hand-held gadgets.
Anyone who has attempted to knock together a website, either by manipulating the HTML themselves or sourcing bespoke site-building kits, will have faced the headache of seeing the mess their pages can render in when content shrinks for smaller screens. This is why SEO needs to consider how mobile-friendly a site is going to be.
The dynamic design option modifies how the interface will display by detecting the user, analyzing whether the incoming request is coming from a mobile or a desktop.
The HTML code will take this into account and render the interface accordingly. Coders will input the necessary lines of code, employing a â€˜vary HTTP header,â€™ which will ensure caching servers donâ€™t make the mistake of serving the incorrect version.
Because of the increasing prevalence of dating apps, site administrators can take advantage of a service being offered by Google that will test if your site complies with the mobile-friendly criteria.
This is a straightforward task â€“ all that is required is for the siteâ€™s URL to be pasted into a search bar, followed by clicking a â€˜Test URLâ€™ button. It takes seconds for the results to come back, indicating if your dating website is mobile-friendly or not.
This simple analysis will guarantee your siteâ€™s mobile visitors enjoy the same experience as those of your site members who have registered and are interacting via desktops. Mobile optimization covers a range of criteria, including overall site design, structure, and the speed of serving individual pages. If all these boxes are ticked appropriately, you will be able to rest assured that your site users will be able to enjoy a quality experience when they start browsing through the personal profiles of available singles.
There are several ways in which web developers ensure mobile optimization. As mentioned, they can use Googleâ€™s efficient URL-testing process, or they might choose to utilize a responsive WordPress theme. Aside from coding considerations, they could ensure they go for a reliable web host, then take time to ensure your site is loading efficiently. Dating sites tend to be image-heavy, so itâ€™s always worthwhile taking a look at reducing your photographs by compression or resizing.
If your site uses pop-ups, ensure these are designed with the restricted views of mobile devices in mind. You can also enable accelerated mobile pages, a framework that as originally instigated by Google when they were competing with Facebook Instant Articles and Apple News.
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2. Optimize content
For all the emphasis on mobile optimization, itâ€™s worth noting that the percentage of Internet users accessing dating sites via â€˜traditionalâ€™ desktop browsers remains not far short of 50%. This means that much of the SEO standards that have been in place for some time remain relevant.
Anyone involved in managing a dating site needs to carry out the appropriate research into optimal keywords, using the tools typically made available by marketing companies such as Semrush or Ahrefs. These keywords then have to be seeded strategically and organically, allowing content to remain natural and seamless.
The prevailing trend remains applicable â€“ insert the greatest density of these words at the start and conclusion of your articles about matchmaking, with a smattering interspersed in the main body; appropriately for dating websites, like an hourglass figure!
The areas requiring particular attention include the title tags, while relevant keywords for your dating site should also be included as components within your URL. Pay close attention to your image content, as the code underlying the graphics will also have to be optimized â€“ descriptions, captions, alt tags, and so on.
The meta descriptions you write for your homepage, and each subsequent page, must be compelling and unambiguous. It would be worth making sure these details are as accurate and consistent as possible.
Where appropriate, you should try to provide links to related sites, especially ones that themselves receive high SEO rankings. As well as these external links, ensure you focus on a generous regime of building links to your own content.
Test your pages regularly to ensure none of the links you are displaying are broken. Thereâ€™s nothing surer to dissuade your site visitors from every returning than if they receive the dreaded â€˜404â€™ error.
3. Site optimization for voice search and SEO techniques
Another aspect of SEO optimization that wasnâ€™t around 10 years ago is the need to provide the appropriate service for searches initiated by voice searches. The challenges are fairly obvious.
Compared to a site visitor popping, say, â€˜Lithuanian singlesâ€™ into their search bar, where there are only so many permutations of this demand that could be registered, the same request made via a microphone requires to take so many other parameters into account. How well is the phrase rendered by the speech-recognition software? Does the person have an indistinct voice? How about a regional accent?
This involves a complete overhaul of your site content to take this new technology into account. The core of the material will remain intact, but a degree of restructuring will be necessary. If you have used more formal language in any portion of your webpages, this will need to be transformed into text that is more conversational.
This isnâ€™t such an onerous consideration for dating websites or apps, where the overarching themes should be inviting and exciting, rather than formal and informative. But you will still have to be aware of the importance of targeting long-tail keyword phrases â€“ the three to four phrases that are specific to your dating topic.
4. Technical SEO over and over again
Technical SEO has been described as the strong backbone that every website needs to possess for it to have any chance of achieving consistently high rankings in 2020. This relates to the way your dating site has been structured â€“ without this universal component, everything else about your website or app will fail.
Suppose youâ€™ve commissioned a team of top-notch web content writers to produce copy that will entice visitors to engage with the dating profiles on your site, aimed at provoking as many new members as possible into completing the registration form on your homepage.
If youâ€™re launching a new brand, youâ€™ve devoted a lot of time and effort into priming your potential audience about the imminent release, drip-feeding notifications in the relevant social media channels.
The allotted time arrives when your venture is finally migrated from your test servers to the live environment and your content has gone life, available to every web browser on the globe, every single who is eager to commit to using your service for finding a partner. You await the plaudits, then it happens.
Your worst-case scenario. It takes so long for the homepage to load, the web browser youâ€™re studying eventually times out. This means anyone who has either clicked on an external link to your site or dropped the URL into their search engine is going to get very impatient. And impatient site visitors equate to users who wonâ€™t ever be coming back.
The solution to avoiding this potentially disastrous situation? Ensure you thoroughly test your site beforehand, and flag up any technical SEO issues immediately.
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5. Top SEO Techniques: Good old link building
Ten years on from the days when mobile or voice optimization was of much lesser concern, one of the cardinal SEO rules remains as relevant as it ever was. Link building.
Your fantastic new dating site must have a robust link building strategy in place, a program that will earn you those high-quality that will push your venture further up those all-important search engine rankings. According to Googleâ€™s analysis, link-building remains one of the top three most important ranking factors of all, alongside content, and an attribute that is known as RankBrain (a search engine algorithm Google uses to process its search results to provide the most relevant links to users).
The good news for developers working on a new brand within the dating niche is that link-building isnâ€™t rocket science, and there are numerous ways to carry out this process effectively. Google provides a comprehensive of instructions and recommendations that will point developers towards implementing the most effective link-construction while avoiding unnecessarily time-wasting endeavours.
Chief amongst those links considered to be of the highest quality are those pointing back to your dating site from external resources â€“ forming a key part of your backlink profile. It is worthwhile paying close attention to this aspect of promoting your dating websiteâ€™s visibility to those singles who will form your customer base. The higher you rank on search engines, especially Google, the greater the level of traffic youâ€™ll be able to generate.
Wrap up on 5 SEO Techniques
Try these five SEO techniques with your content marketing. and let us know how these SEO techniques work for your business and website.
Have something to say about your thoughts on these five SEO techniques?
What does SEO (search engine optimization) mean?
SEO is the ongoing technical optimization of a website to make sure that Google is able to properly read and index the pages to be found on search engines.
How much does SEO cost?
How Much Does SEO Cost in 2020? SEO Pricing: The cost of SEO services varies depending on what is included—most SEO projects in 2020 cost between $1,200-$5,000/month based on the project’s scope. A one-time project will range between $5,000-$30,000, and hourly rates for consultants fall between $150-$250/hour.
What are target keywords?
A target keyword is one word or phrase that best summarizes your web page. The keyword is what your target audience will type into a search engine to find the web page. The “Target Keywords” portion of the SEO Manager will check your content to make sure you have included the word or phrase that is most important for that web page. These keywords are used for both on-page and off-page SEO techniques.
What are SEO techniques?
SEO techniques are classified into two broad categories: White Hat SEO – Techniques that search engines recommend as part of good design. Black Hat SEO – Techniques that search engines do not approve.