Meta descriptions

Meta descriptions are short snippets of text that appear under the title of a webpage on a search engine results page (SERP). These descriptions provide a brief summary of the content on the webpage and helps users decide whether or not to click through to the website. In this definition, we will explore what meta descriptions are, why they are important, and how they are used.

What is it?

A meta description is an HTML attribute that is used to provide a concise summary of a webpage’s content. It is a brief text snippet that appears below the webpage title on a SERP, usually between 150-160 characters. Meta descriptions are included in the head section of a webpage’s HTML code, along with other meta tags such as title tags and meta keywords.

Why is it important?

Meta descriptions are important for several reasons. Firstly, they provide a preview of the webpage’s content and help users determine if the page is relevant to their search query. This can increase click-through rates (CTR) to a website, as users are more likely to click on a link that provides a clear and concise description of what they are looking for.

Secondly, meta descriptions have a direct impact on a website’s search engine ranking. While they are not a direct ranking factor, they can influence CTR, which is a crucial ranking factor. A higher CTR indicates to search engines that the webpage is relevant and valuable, which can improve its ranking on the SERP.

Who uses it?

Meta descriptions are used by website owners, content creators, and search engines. Website owners and content creators use meta descriptions to attract more traffic to their sites by providing a concise and compelling summary of their webpage’s content. Search engines use meta descriptions to understand the content of a webpage and display relevant results to user queries.

Use cases

1. E-commerce websites Meta descriptions are crucial for e-commerce websites, as they provide a glimpse into the products or services they offer. A well-crafted meta description can entice potential customers to click through to the website and make a purchase.

2. Blog posts Meta descriptions are equally important for blog posts, as they can help drive more traffic to a website. By providing a brief summary of the blog post’s content, meta descriptions can attract users who are interested in the topic and increase CTR.

3. Local businesses For businesses that rely on local customers, meta descriptions play a vital role in attracting potential customers. By including location-specific keywords in the meta description, local businesses can improve their chances of ranking higher on local search results and drive more foot traffic to their physical store.


Meta descriptions are applicable to all websites that want to improve their online presence and attract more traffic. Whether it’s an e-commerce site, a blog, or a local business, meta descriptions can have a significant impact on a website’s SEO and CTR.


Meta descriptions are also known as meta tags, meta titles, or simply descriptions. They are sometimes referred to as “snippets” or “blurbs” as well.

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