Creating an SEO Strategy can boost leads and sales. What if you could do it in 3-months?
I explore how you can develop an SEO strategy to drive pre-qualified website traffic and grow your business online. Your SEO plan is an essential part of any digital marketing strategy.
An SEO content strategy will drive higher quality leads when done right. Your SEO keyword strategy is just part of the equation. You need great copywriters.
I’ll answer these questions and more:
It’s 3-months until 2020. Will you have enough web leads to fill the sales pipeline by then to start 2020?
Let’s look at SEO; for example, Google now uses 200+ factors in its algorithm, including social signals, user-interaction, and trust. How can you know which ones to focus on first?
The reality is that you will NEVER be able to hit all 200 the right way.
Even I don’t focus on everything. Why? Because it’s nearly impossible.
But I’m still able to get amazing results like no one else because I’ve figured out a handful of tactics that move the needle.
Creating an effective SEO strategy can boost leads and sales. What if you could do it in 3-months?
Do you want results like this? #1 out of 63,300,000 searches. Read on.
Matrix Marketing Group has been working in digital marketing since 2002 and with the right SEO knowledge and testing, you can see results like this too. #1 out of 55,300,000 searches.
Matrix Marketing Group has been working in the search engine optimization services business since 2002. We know a thing or two about SEO strategies. How did you find this article?
In this article, I will explain proven SEO techniques and SEO strategies that will bring you more traffic, conversions, and revenue.
An SEO Strategy is Not Rocket Science
SEO is not rocket science but can get complex. I’m here to help take the complexity out and provide you with SEO metrics and processes to help you grow your traffic, get more conversions, and sales. But like all complicated topics were going to keep it simple and build an SEO foundation for you.
This 3-month SEO strategy is not complicated just follow these SEO techniques. You can do it. So let’s dive in now.
What is SEO and why should I have an SEO strategy?
Search Engine Optimization (aka SEO) is about making your website compatible with search engines to recognize your content and ranking it in relation to other content on the Internet.
Please note you should be creating your content for your audiences to find, read, engage, and share. So we must be creating our content for the user and structure for search engine algorithms.
You can try to follow are your keyword ranking, heck I so many I lost count. It’s just too many keywords to track on a regular basis.
In the screenshot below you can see where Matrix Marketing Group was able to rank #1 within 3-months. They receive about 40 clicks per day. Not bad from one long-tail keyword.
The Matrix Marketing Group’s web dev team used JSON Markup Language to help boost on-page SEO, and it works.
It works!
I’m doing 3 things extremely well:
These are three things that can help you. But wait there is one more. It’s updating our old content. That the fourth!
How will SEO Techniques Increase Web Traffic, Conversions, and Sales?
If you have a business online, you are likely to have a website that you want your target market to find and engage with.
You might ask why are my target prospects not reaching me via my website? Or why is my website not ranking on the first page of Google?
These are great questions.
If you have not created a demand waterfall start there. This will give you the process and metrics for each stage.
To calculate your demand waterfall start with historical data from Google Analytics or make some assumptions. Here are some.
- What is your average sales deal size?
- What is your marketing leads to sales accepted leads ratio?
- What is your close ratio?
- What is your Web visitor to lead rate ratio?
With that create your demand waterfall. Now create a spreadsheet with target keywords, competitiveness, and estimated traffic. After that, you can begin creating great content to support your target keywords.
We’ll show you a step-by-step SEO strategy and what you need to get a proven, simple SEO strategy running for your website.
If you have an ecommerce site than an SEO strategy for an ecommerce website must be built which is different from a service-based website. The SEO strategy for small businesses that is local is different from an international enterprise.
Keep this in mind. There is no one size fits all.
THE 3-MONTH SEO PLAN
MONTH 1 – Research & Competitor SEO Analysis
SEO plans and search results take time. A new business or a website with low domain authority can take up to 6-months before you see results. Therefore, selecting the right keywords is essential.
For example, Matrix Marketing Group offers SEO services and while choosing a keyword we find ‘excel data analysis’ as our keyword. You must write great content, tuned for SEO, great search results, and our readers love it.
Now, we are getting more traffic, but it’s not website traffic that will turn into customers for our SEO services. We selected the wrong keyword. This keyword, excel data analysis, did not align with our SEO service offering.
SEO STEP 1
So think about keywords that relate to your target audience and develop content around that. Start with an SEO audit to get your baseline. You have to do this. What is your web traffic? Bounce rates? And top webpages?
If you don’t we can help. If you’ve creating any digital programs you have to understand Google Analytics and Google Search Console. Take it a step further and work with Google Lighthouse Dev App.
To help determine keywords think about what your target audience reads and in what mediums. Do they read a blog post, eBooks, Whitepapers, Checklists, Infographics, and other educational content?
Step back for a minute and think. Why are you reading this post about SEO strategies? How did you find this article? That’s the mindset you need. Think like a reporter.
Once you have some keyword ideas in your head, it’s time to get organized.
SEO STEP 2
The next step is to start to research the keyword you picked and what your competitors are ranking for. To perform this keyword SEO analysis, we will need some SEO tools. There are tons out there, but we use the best. Here’s is a list of FREE and PAID SEO research tools.
Once you have accessed these tools and familiarized yourself with them and follow this SEO approach.
Add your keywords from the spreadsheet into the tools and look for these elements:
To help fine-tune your keyword research, we like to see what our competitors are up to. We do this to help us rank right along with them with the ultimate goals of ranking higher.
SEO STEP 3
We use three tools to spy on your competitor’s keywords. SEMrush, ahrefs, and SpyFu. We’ll use SEMrush as an example and follow this process.
- Go to SEMrush and type in your URL and it will list out your closest competitors.
- If you already know your competitors (those who sell the same product or service as you do), type in their URL and it will show you:
SEO STEP 4
Set up Google Console. It’s a free tool that breaks down how your website is doing. You won’t do anything else with this during month one, but you want to get it set up early on so it can begin tracking data for you to utilize in month two.
(NOTE: If you don’t already have Google Analytics set up on your website, you will need to set up Google Console.)
MONTH 2 – Optimize Your On-Page SEO Strategy and Building Content
What is On-Page SEO? On-Page definition: On-Page SEO is all the internal factors that make a website and webpage useful for the visitor.
It’s the SEO stuff like page title with the keyword, user-friendly URL, meta-description, internal linking, image alt text, header tags like H1 and H2 for easy skimming.
In simple terms, Google reads source codes (not the language you and I speak or read!), so it’s your job to make sure Google can read our websites so that we can rank in its searches.
SEO STEP 1
We use SEO tools like Yoast SEO plugin for WordPress website and SEO Plug-In for Shopify websites. These plug-ins handle most of the on-page SEO activity for you.
It walks you through the steps (in a very user-friendly way) to make sure Google can read your pages. They are a must for implementing your SEO strategy.
Set up the free Yoast SEO Plugin on your WordPress site to optimize your on-page SEO. Yoast is a super user-friendly plugin that will handle most of your on-page SEO needs.
The plugin will walk you through how you can optimize your site. Scroll down to the bottom of each of your posts to find Yoast area. HINT: You want to try to get both “Readability” and “Keyword” circles to be green.
We suggest that you set up both Google Analytics and Google Console in month one. Google Analytics shows you your website traffic and Google Console shows you the keywords that are driving that traffic.
You will find both of these free resources helpful to see what’s working on your site as you begin implementing your SEO strategies. Set a task or calendar reminder each week to check in on your website traffic and the keywords that are driving that traffic.
SEO STEP 2
Building high-quality content on a consistent basis on your blog will drive more traffic. To drive more traffic to your website, you need content. You will be adding your keywords to the content you create. Here is a guide to help you implement when you write your blog posts/articles:
MONTH 3 – Building Links and Getting Social Shares
The final part of this 3-month plan also includes what is known as off-page SEO. What is Off-Page SEO? If you Google the phrase “off-page SEO,” here’s the definition Google shows in the SERPs:
We use this off-page SEO strategy for amplifying, gaining social shares, and gaining engagement for our marketing content.
Social sharing will not directly affect your SEO, it has an indirect impact by increasing website traffic. Social sharing builds social proof, which creates awareness and authority.
Links from other people’s websites to yours, called backlinks, can boost your SEO and ranking.
Google loves seeing links, but not just any links. Google algorithm is smart and knows the domain authority and relevance of where those links originate.
Therefore, if you are linked to a very well-known authority in your industry, versus someone who themselves doesn’t have much authority or who doesn’t have much to do with your field.
Who is Google going to give more credibility to? If you guessed the one with higher authority, you guessed right.
SEO STEP 1
Get other sites linking to your content.
SEO STEP 2
Locate potential authority websites that can provide authority links back to your site.
SEO STEP 3
You should encourage social sharing. Social shares do not directly affect SEO, but it helps because the more people who share, the more traffic, the more eyeballs, the more engagement, the more likely others will link to your content.
Here’s a recent SEO experience for our company. In one month we increased traffic by 3.78 percent. an additional 756 of new users per month.
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Which long-term SEO strategy should you follow?
There are a few SEO strategies I use to get more traffic. And they work well. Once you’ve got the basics working, here are some advanced SEO strategies to employ:
- Globalization – search is not too competitive outside of English. That is changing fast though.
- Off-page SEO – still impacts rankings significantly and you can’t ignore it.
- Link building – if you have a new site, you will be able to build links using it.
- Land and expand – if you already rank for terms on Google. This strategy will allow you to turn one ranking into hundreds.
- Brand building – Google wants to rank brands higher than non-brands.
There are thousands of other tactics and strategies that organizations use.
Again, Matrix Marketing Group was able to rank #1 within the 3-months test. And look at the love Google gave them. As featured SERP!
Wrap up for SEO plans
I hope you find this step-by-step SEO strategy guide useful. We’ve broken down all the steps for you to understand and implement within 3-months. Now it’s up to you to put this plan into action. How would you like to see a 564% boost in website traffic?
Are you not getting the results you had hoped for with your marketing agency firm? Let the experts at this digital marketing agency help you with marketing plans and budgets. Our team knows just what it takes to build and maintain a flourishing website that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.
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General SEO FAQ’s
Your SEO strategy plan is a blueprint for your Search Engine Optimization strategy and activities that can be mapped out in steps above. It is a long term solution to boost pre-qualified traffic to your website, improve conversion rates and boost your online sales.
How do I create an SEO plan?
Follow this 3-month SEO plan and you will see your web traffic grow. This 3-month SEO strategy is not complicated just follow these SEO techniques.
How will SEO techniques increase web traffic, conversions, and sales?
SEO plans and search results take time. A new business or a website with low domain authority can take up to 6-months before you see results. Therefore, selecting the right keywords is essential.
Why should I have an SEO strategy?
Search Engine Optimization (aka SEO) is about making your website compatible with search engines to recognize your content and ranking it in relation to other content on the Internet.
Please note you should be creating your content for your audiences to find, read, engage, and share. So we must be creating our content for the user and structure for search engine algorithms (SEO).
