This Shopify Case Study will Show You How to Build a Seven Figure eCommerce Store 

Learn from this Shopify case study and get better results from your eCommerce site.

When it comes to the eCommerce industry, Shopify has grown its brand to unseen heights. With such hype and marketing, it’s hard to determine whether it’s crucial for you to move to Shopify and, if you are on Shopify, whether you are using it to its highest capacity. 

Entrepreneurs and business owners are moving their eCommerce stores to Shopify at unprecedented rates. This is mainly thanks to the praises users have about their experience using the Shopify platform. However, tuning out all the hype and focusing on what’s real will help you better insight into the platform and its strengths and weaknesses. 

As the CEO and founder of Goldspot Pens, I want to share my experience without any fluff for a transparent Shopify case study that will help you decide if Shopify is right for you and what marketing channels you can focus on getting your store to 7 figures using the Shopify platform. 


Building Your Shopify Store to Increase Traffic and Conversion Rate [Shopify Case Study]

SEO reports

Like any successful project, you need to ensure that you lay the right foundations. When it comes to running a successful Shopify store, you should focus on the site structure. 

This is something that people don’t pay enough attention to. Your site structure should feature a well thought out SEO plan and conversion rate aimed at above 2.00%. You may need to invest in professional help, but Shopify makes it easier.


SEO and Site Structure

SEO stands for search engine optimization and refers to how your eCommerce store is set up to rank on Google. Focusing on your SEO allows Google to have a better and clear understanding of your store. The Shopify case study proved that site structure and SEO are important for search rankings.

The best way to ensure that your SEO foundations are good is by ensuring that you take care of your site structure. These factors matter for you to get organic traffic from Google to your store. 

Site structure refers to how you organize your website. This includes the different categories, URLs, and different pages used. It deals with how everything is grouped, linked together, and how it is presented to visitors. 

Getting your site structure right is essential given that it shows Google which pages are most important. This will help Google index your URLs right and also help your site visitors find their way around with ease. 

Given that you are working on an eCommerce store, your focus should be directed towards the products you are selling and their categories.

Determine the type of products you want to sell and categorize them, going from more general categories targeting high volume keywords to a specific product category down to the product itself. Following the advice of AHREFS, I would suggest mapping out each page to a specific high volume keyword. 

For instance, in our fountain pen eCommerce store, you’ll find fountain pens as the main type of product being pushed. Under this, you find different pen brands that then lead you to the specific fountain pens in the category. This makes it easier for people to find what they are looking for and increases your traffic and conversion. 


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Conversion Optimization 

The main purpose of setting up an eCommerce store is to increase conversions by reaching more people on the web. To ensure that your goal is met, you need to put in the effort to optimize your site for conversion by implementing a few important things. 

Work with an experienced designer to spruce up your eCommerce store’s look, add HD images, and optimize those images for speed. Site speed is becoming increasingly important for ranking on Google and should be a priority. Review different Shopify plugins and choose ones that will help make running your store a breeze while not decreasing your site speed significantly. 

Go through your store to see whether your checkout processes are in order and easy to get through. You could also consider adding an up-sell / cross-sell suggestion for other products at the end of every purchase or as they add to the cart to keep your clients interested and buying more. 


Youtube Content Marketing 

One of the major marketing platforms that are geared toward generating traffic is Youtube. At Goldspot Pens, we used this platform to grow our Youtube channel to over 2.7 million views with 19,000 subscribers and growing.

You need to understand if you want to succeed on Youtube because of the need for consistency and quality informative content. The youtube algorithm favors creators who are consistent and post content at least once a week. 

Develop a schedule and stick to it to enjoy the benefits of using youtube for business. Your content will vary depending on the niche you are in. This means that you need to understand your niche and provide content around it. For us, this was around pens. 

Ensure that your content is well researched and impacts your viewers’ lives in some positive way. In case you are struggling on the content front, consider checking out what other people in your niche are doing. This will give you a better understanding and allow you to tweak what you learn, and bring in a twist that will set you apart from your competition. 


Expanding Your Product Catalogue to Increase Traffic 

Adding more products to your eCommerce store will significantly increase your organic traffic from Google. This is mainly attributed to the fact that when you add more products, you’ll also add new category pages to Shopify geared towards new keywords. 

This, in turn, gives you more keywords to use and rank for. However, you need to ensure that your keyword research is done well to choose the right keywords. Aim for keywords that are not too competitive but are profitable. 

You could also check out which keywords your competitors are ranking for using tools like SEMRush or Ahrefs. Have a clear understanding of the products people in your niche are interested in and work toward incorporating them into your store. 


Creating Your Email List 

email marketing 2021

One of the best ways to build an audience that trusts your brand and always comes back for more is growing your email list. Shopify makes this super easy to manage and grow. You

can do this by having an opt-in where visitors and customers can subscribe to your email and add emails to the list when purchasing, which Shopify will do for you. 

Once they do, your job will be to send emails to them consistently. These emails may include an informative post, coupon codes, or promoting a new product launch. 

At Goldspot Pens, we’ve built an audience of buyers who love our products by ensuring we stay updated with our email list. Other marketing options like SEO and social media platforms provide a great chance to build trust and grow your email list in the process. 


Marketing Automation Guide

Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation.


Conclusion: Shopify Case Study

In conclusion, we have had great success on the Shopify platform, but not without our struggles. Shopify can be great for easily adding an SEO site structure, doing a Facebook, Instagram, and email list, but they also have their problems.

Their site structure and the website design are hard to hand-build without a professional developer, and they have a premium price-tag. Using different marketing channels, Shopify, and a love for our niche of fountain pens, we’ve built Goldspot Pens into a 7 figure eCommerce store that stands the test of time as a Shopify case study.

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General FAQs for Shopify Case Study


What is Shopify?

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Merchants can also sell their products in person with Shopify point-of-sale (POS).

What is a Shopify website?

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Shopify is now the leading commerce platform designed for businesses of all sizes. Whether you sell online, on social media, in-store, or retail, Shopify has you covered.

How much does Shopify cost?

Shopify pricing is broken down into three simple plans: Basic Shopify, Shopify, and Advanced Shopify plans. See pricing here.

How many Shopify stores can I have?

You can have as many Shopify stores as you want – it all depends on your business needs. There are various reasons as to why a business would have Shopify multiple stores. 


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