The marketing funnel is the process by which organizations will inform prospects of their product.
The most famous type of marketing funnel, called the sales funnel, is used to describe the steps that marketers take with prospective buyers. The process starts when they first come into contact with a company’s brand and become aware of its existence.
Most often this happens through an initial touchpoint like advertising or web browsing.
This typically gets them thinking about your company, so it’s important for you to focus on communicating clearly why they should do business with you in order to avoid just getting lost among competitors who are all fighting for attention online and offline in any way possible.
Why does it work? This is because our minds make decisions based on thoughts, not words. The more something is repeated, the more likely it is to be accepted as truth.
As you begin your marketing funnel campaign, just remember that this strategy should always take into account that people don’t like to hear themselves think!
A great way to avoid any kind of resistance is just to focus on providing content that will resonate emotionally with your prospects. This is because emotions are what drive people’s decision-making process, not thoughts.
It can be difficult to keep up with consumer behavior and develop relevant content that will influence the buying process.