LaunchBy matrixddev2022 / August 31, 2023 Share your love ALL0-9ABCDEFGHIJKLMNOPQRSTUVWXYZThe process by which a new product is introduced into the market for initial sale. (See Chapter 30 of The PDMA HandBook 2nd Edition.) Related Articles: 10 Things to Include in your Manufacturing Marketing Plan11 Benefits of Hiring a Marketing Agency in 2023Promotional Strategy for Small Businesses and Win in 2023