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Market research

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Market research is a process wherein businesses gather a detailed understanding of consumers’ behaviors and needs by conducting surveys and interviews, and tracking other qualitative and quantitative data.

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Alternative Meanings:
  • Market Research
    Information about the firm's customers, competitors, or markets. Information may be from secondary sources (already published and publicly available) or primary sources (from customers themselves). Market research may be qualitative in nature, or quantitative (see entries for these two types of market research).
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