Rebranding is changing a company’s or product’s brand identity. This can include changing the name, logo, visual design, tagline, or mission statement. Rebranding can be done for a variety of reasons, such as:
To improve brand awareness: If a company’s current brand is not well-known, rebranding can help to increase awareness and make the brand more memorable.
To reposition the brand: If a company wants to change its target market or product offering, rebranding can help to communicate the new positioning to customers.
To overcome negative associations: If a company has been involved in a scandal or controversy, rebranding can help to distance the company from the negative associations.
To modernize the brand: If a company’s brand is outdated, rebranding can help to make it more modern and relevant to current customers.