SEO

Are Content Clusters Relevant to SEO?

Sabine Wolf · April 2, 2021 ·

Content Clusters are critical to SEO, often pillar content.

If you’re engaging in any content strategy and content planning, then you probably know what content clusters are.

Content clusters are instrumental, even more so if your content is part of the core SEO techniques you use – as it should be.

Since organic results are the main “provider” of traffic, the fact that there’s an increasing need for brands and companies to boost their SEO game is evident – even more so since marketers know that consumers won’t move past the first page of the SERPs.

The first step is to benchmark your competition and your current state. Here’s an example of recent site traffic for a new client of Matrix Marketing Group.

website traffic increase through seo — Matrix Marketing Group

Competition is fierce, which makes SEO a priority. And SEO is now being leveraged through a content cluster model. But what is that, exactly?

What is a content cluster: A Definition

The main idea of content clusters is the following: A brand decides on the pillar content. A content cluster is a subject that encompasses all of the content pieces present on the website. The content created after that is content that is relevant to the pillar content.

In general, your pillar content needs to be relevant to – or focused on – the keyword that best describes your brand and has a discernible search volume. The topic clusters focused around your pillar content need to be built around relevant keywords that are more specific and reachable regarding their search volumes.

Let’s assume that you’d like to focus your efforts on email marketing. You will create your pillar content with the keyword “email marketing” in mind.

Now, you will need to have topic clusters that will be talking about smaller keywords related to email marketing, like “email marketing for beginners,” “A comprehensive guide for eCommerce email marketing,” or “how to build your email list” and so on.

The idea is to have the topic clusters link back to your pillar content, thus creating a trustworthy – by SERP standards – “network” for your content.

All in all, the piece of “pillar content” is pretty much the hub that links to – and is linked to – all of the other pieces of content.

In Google’s eyes, this technique creates a neat, tidy, organized model that is easy to crawl – for its machines – and easy to use – from a UX perspective.

Not to mention that breaking down a high search volume keyword into smaller clusters that link back to a centerpiece shows Google that you’ve got authority on the subject matter – especially if we’re talking about well-written, no-fluff content.

Why Content Clusters Help With SEO

Let’s go into a little more detail here. Your pillar content is what your brand is all about, which you need search engines and prospects to know.

Therefore, your pillar content should make your value super clear to both bots and humans and be present every step of the way, from building your content calendar to its implementation.

For example, when you’ve got a super lengthy and detailed blog post that talks about digital marketing, you need your Facebook marketing, Instagram growth, social media growth, and email marketing blog posts to be linking back to this centerpiece.

Make sure to frequently update your centerpiece and the supporting blog posts with new data and information. The more you do that, the easier it is for Google to know that you’re an expert on the field and urge users to look at your content by pushing it to the SERPs’ top positions.

What About User Intent?

Understanding user intent and creating content that corresponds with it and works to your advantage might be one of the hardest things to do when it comes to SEO. And it’s hard because it’s common to misinterpret what user intent is.

A marketer’s objective is to give the users what they want in just a few clicks – or one. This means that they need a firm grasp on the search terms people enter in search engines that have to do with their pillar content or brand.

So, let’s see what questions people are asking when it comes to email marketing:

As you see, most people want to know more about what email marketing is, how to do email marketing properly, why email marketing is important, and so on. And since our pillar content revolves around email marketing, these are some of the questions to answer. These will create content clusters that revolve around your pillar content.

That way, you will satisfy the user, whose intent is to learn more about email marketing, and Google will reward you for that.

Why Keywords Just Won’t Cut It Anymore

It all comes down, again, to user intent. Nowadays, users search for “the best pr plan ideas for 2021”, not just “pr plans” or “pr plan tips,” as they used to some years ago.

And since the users are looking for something as detailed as that, they’ll need to find content that contains more than just keywords that can rank.

Not to mention that most people may not be searching for something as specific as “best Netflix movies.” They may be in for a “What should I watch tonight?” kind of question. They may not be asking Google, even, but a voice assistant.

Still, Google aims to give the most relevant results, which means that it will search for content that will answer both a detailed and a vague question.

And this is why content clusters that lead to a pillar content piece are needed. Thin, keyword-packed content can’t answer either question, as the first is way too specific, while the second one is way too vague.

How to Create Your Content Cluster Strategy

Content clusters are the topics that will be linking back to your pillar content. Your pillar content helps define and bind everything together. So, how are you going to create your content clusters in a way that will benefit your SEO efforts?

Establish Your Goals

Content is king when it comes to SEO because it helps brands reach their marketing goals. This is where marketers need to establish the goals their content will help them achieve and find a way to align with their goals and metrics.

Before you begin creating your clusters, think of what you need to achieve when changing your SEO approach – especially since it’s not an easy task.

Are you hoping for more exposure? Better customer engagement? What are the goals you’d like to reach, and what is good conversion in that context? What are the keywords you’d like to focus on to get that conversion?

Answering the questions above will help you understand your goals a little bit better and have more clarity regarding the marketing strategy you will follow.

And it will make the next couple of steps easier to comprehend.

Define Your Buyer Personas

You can’t know the intent of your users if you don’t know your users. And you can’t understand your users if you don’t create buyer personas.

Your buyer personas – or customer personas – are a representation of your ideal prospect or customer.

You can create a buyer persona by studying your customers’ journey through your data or surveys to help you understand your strengths and weaknesses, according to your audience.

Be as specific as possible:

Are your personas married?
What is their level of education?
What are their problems?
What do they want from life?
What are their pain points?
How are you going to help them achieve their goals?

The answers to the questions above are the basis of your content clusters. So, next off, you will need to conduct a keyword search that will answer those questions.

Look for keywords that will be relevant to the general umbrella term that can best describe you. This will allow search engines to understand everything about the topics you will use, from small clusters to the pillar content itself.

If, for example, you want to talk about online payments, and your buyer personas are small business owners, you can’t possibly skip the “online payments for small businesses” keyword.

Create a list with keywords that will help you create the content that can answer all of your prospects’ questions – since it can answer those of your personas.

Use long-tail keywords, and make sure to study the keywords your competitors rank for, as it will give you an excellent idea about the things your audience is looking for in a brand.

Define Your Existing Content

Suppose you’re not a newbie and you’re trying to remodel your website and utilize all the SEO benefits content clusters can give you. In that case, you will need to define your existing content in a way that will correspond with your content clusters.

First of all, split your existing content into topics and categories. This will help you figure out what keywords you’ve already used and the ones you can use to create content in the future.

Next, make sure to see if there’s duplicate content, thin content, irrelevant content, or anything that could harm your content strategy and throw you off track.

Each piece of content needs to be reviewed very closely; otherwise, you won’t be able to remove content that is no longer valuable or changes and enrich content that doesn’t rank or has outdated information.

Once you get a good grasp of your content covers, you will know what content clusters you’ve already created.

Create Your Pillar Page

The pillar page is the centerpiece that binds all content clusters together. The main idea is for your content to look like this:

Of course, there is no pillar page if you don’t identify and create your clusters first, and there are no clusters if they cannot be tied to the hub that is your pillar page.

Your pillar page needs to be broad enough to link to all of your clusters, as well as be linked. But how are you going to create it?

First of all, you’ll need to find the core content of your pillar page. Here are the characteristics of the keyword that will be the basis of your core content:

It is broad and industry-specific
It can be educational
It’s not long-tail
It is on par with your product or service

If you’re starting your blog or website, you’re going to create your pillar page from scratch. But if you’ve already got some material to work with, you can choose an existing piece as a pillar page. Like so:

Find the best performing post that has a broader topic
Create internal links between your clusters and the post you decide to use as your pillar page

Your cluster content pieces should have internal links and be connected to your pillar page as well. Like a puzzle, you will need to create a picture that feels natural and leaves no piece behind.

Google’s algorithm will see that you’ve got various content that can all be traced back to one “mother” topic, in the form of internal links and backlinks. And since the clusters are good, Google will be sure that the pillar content is good – and easy to find and crawl.

This will make Google think that you know your stuff very well – in other words, it will consider you to be an authority in your niche.

The Final Step for Content Cluster

Before we proceed with the final step of creating a content cluster that will amaze Google, let’s see the steps so far:

You’ve established your goals
You’ve studied your buyer personas
You’ve audited your content
You’ve identified your content clusters
You’ve created your pillar page and created links to that page

Now, for the final step: You will need to find a way to maintain that structure. This practice will benefit you in the long run, as it will make sure your clusters and your pillar content are always relevant.

Your content will need to be updated and a/b regularly tested since the content is a living organism that changes according to user intent. So, each time you create new content, make sure to review what you already have and keep it properly linked, fresh, and full of new data.

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General FAQs

What is a content cluster?

Content clusters are a newer concept in SEO content strategy that goes beyond merely inserting keywords in content and hoping Google will rank.

What is pillar content?

Pillar content is content that provides a complete answer to any question a user may be searching for on a given topic.

Are buyer personas that important?

Buyer personas can help you with every marketing endeavor, and content clusters are no exception. Study your data, create segments and find the patterns that emerge. These patterns will help you find your personas’ pain points – and by extension, your customers’ pain points. Finding solutions to your personas’ questions will help you create and organize the topics your content clusters will cover.

Why use content clusters?

A content cluster strategy not only helps boost your search engine visibility — it helps you come up with fresh ideas for future content.

The Comprehensive Guide to Ecommerce SEO

Ashley Andersson · August 29, 2020 ·

Ecommerce SEO is the process of making your online store more visible on search engine results pages (SERPs).

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs).

The article includes 43 Ecommerce SEO Tips from Online Store Owners.

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.

This article will cover the basics of Ecommerce SEO – what it is and how you go about doing it. If you’re in charge of an online store and want your products to rank in Google and other search engine results pages (SERPs), then this article is for you!

This blog post will discuss what Ecommerce SEO is and how it can help your business. We’ll also talk about the different areas of Ecommerce SEO that you should focus on to make your online store more visible on search engine results pages (SERPs). Finally, we will give you a list of tools that will optimize your site easier for you!

What is an ecommerce business?

An ecommerce business is one where goods and services are sold online. They are typically businesses that sell via the internet without a physical store.

Pros:

Customers can order from anywhere in the world at any time.
The prices of goods and services remain competitive because there is no overhead cost, such as rent or utility costs, for an ecommerce company.
Reputation is more accessible via online reviews. If you offer excellent customer service, your review score will increase on websites like Yelp and Google Reviews.

Cons:

As a new business, you’re competing with more established companies. It isn’t easy to compete with big brands that have been around for decades unless you have a unique product that appeals to customers.
With the rise of social media, you have to spend time marketing your business on multiple channels instead of just focusing on one or two advertisements that are guaranteed to bring in customers.

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Ecommerce websites?

Some examples of great Ecommerce websites are Nordstrom, eBay, and Sephora.

Nordstrom is one of the most well-known American department stores that sell clothes, shoes, jewelry, and accessories for men and women.

eBay is an online marketplace where buyers and sellers can trade goods or services.

An ecommerce business is one where goods and services are sold online. They are typically businesses that sell via the internet without a physical store.

What are Ecommerce SEO and e-commerce websites?

Many factors can affect how your ecommerce store is seen by potential customers in the SERPs, but the most important factor is SEO. Ecommerce SEO is usually concerned with ensuring that your site ranks high for keywords and phrases that potential buyers would search on.

The first thing to do when it comes to ecommerce SEO is to figure out what you want people to search for when they come to your site. If you want people to come to your site and purchase a new laptop, then “laptop” would be a keyword or phrase that you would want on your site.

It’s also important to keep in mind what Google wants searchers to find when they look up these terms – so research what kinds of results come up for these keywords and phrases. You may find that people are looking for reviews, product comparisons, or even just images.

The next thing to consider is how you’re going to structure your site so it can accommodate all the various kinds of information searchers might be looking for when they search on a given keyword or phrase.

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Ecommerce Platforms

The three most popular ecommerce platforms are WooCommerce, Shopify, and Magento. Each platform has different styles, features, and price points that make them more or less appealing to different businesses.

WooCommerce is an open-source ecommerce plugin for WordPress. You can download WooCommerce from the WordPress Plugin Directory or purchase it directly from the developers. WooCommerce also offers a free starter theme called Storefront, giving you a headstart on building your site.

Shopify is the largest ecommerce platform in the world. Shopify is a hosted platform, so everything you need to run your store is stored on their servers, and they handle any security or site updates.

Magento is one of the most popular open-source ecommerce platforms in existence. Magento offers both free and paid web hosting options.

You can also purchase a fully hosted version of Magento from their site, but that costs more than the other two platforms we’ve already discussed.

The next thing to consider is which platform will be easiest for your business to use and manage once it’s up and running?

Shopify offers some great features like one-click product importing and more that make it easy to get started. Still, if you’re already using WordPress, then WooCommerce might be a better choice because all of your content can easily transfer over.

The final thing we want to mention about ecommerce platforms is that Shopify requires SSL (Secure Socket Layer) on every page of their site while WooCommerce does not. SSL encrypts the information that you send and receive from your site, making it harder for hackers to intercept private data like credit card numbers which are why we think this should be a major consideration when choosing an ecommerce platform for any business.

What are areas of SEO important to consider with E-commerce websites?

Ecommerce SEO is a process where you can optimize your store to appear on the search engine results pages, among other things.

A few key areas of Ecommerce SEO to consider are making sure your headlines, product descriptions, metadata, and navigational structure are optimized for search and user experience.

Ecommerce keyword research

It’s important to think about the keywords that potential customers use to search for your products and conduct Ecommerce keyword research accordingly. This means investigating the keywords driving traffic to other sites like yours, plus understanding which phrases people use when searching for what you offer.

To find these keywords, it’s usually a good idea to start by looking at your site analytics tool (such as Google Analytics) – this might reveal some insight into what people are searching for when they arrive on your pages. You can also use tools like Google’s Keyword Planner to see which phrases are relatively popular.

Meta tags and descriptions

It’s also a good idea to make sure your Ecommerce product pages have meta titles, images, and descriptions that advise people of the products they’re viewing – this will give you a better chance at attracting visitors who might be interested in what you’re selling.

Internal linking

When it comes to Ecommerce SEO, internal linking is especially important when optimizing your product pages – this will help users find more of the products they want on your site without having to look elsewhere for what you offer. You can use tools like Yoast’s Website Analysis plugin or RankMath.

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The Different Areas of Ecommerce SEO

Ecommerce SEO has many different areas to it. There are off-page elements like metadata, internal link structure, and navigational structure that all need to be for your site to rank highly in the SERPs.

On-page content like headings, product descriptions, and body copy also play a major role in gaining visibility for your site.

Off-Page Elements:

There are two kinds of off-page elements that will affect your Ecommerce SEO – external links and backlinks.

External Links: You want people to find you when they search on keywords related to your ecommerce store, so you’ll want to spend time building up various kinds of external links to your site. There are lots of ways to do this, including:

Getting your store listed on directories and other search engines. Make sure that any ecommerce SEO directory you get into is for stores similar to yours, so you’re more likely to get relevant visitors – it’s also important not just to be present but contribute helpful information to build up trust. This means writing informative reviews, filling out your profile page with as much data about your store as possible (including things like opening hours), and sharing other people’s content through social media.
Building backlinks to your site – these are the links that point from one website to another. These can come in many forms: guest blogging on related websites, writing articles or press releases that link back to your site, creating videos with links in the description text, etc.
Partnering up with other ecommerce stores – these can be partnerships of various kinds (selling each others’ products on each others’ sites) or just having a mutual relationship where you help promote each other’s businesses. This technique is also known as co-marketing.

Internal Link Structure:

The internal link structure of your site is important because Google wants to see that other pages on your website are related and relevant, so having many links pointing from one page to another will help you rank higher in the SERPs.

You should also avoid overly deep structures or too many links in your navigational structure – Google is looking for sites that are easy to navigate and won’t want to rank anything too complex.

Product & Content Descriptions:

Product descriptions should be engaging but informative, focusing on what makes each product unique or different from the competition without being overly salesy.

You’ll probably have several product pages with similar kinds of descriptions, so it’s important to vary the language you use to avoid being repetitive. This can also help with your internal link structure – linking between product pages is a great way to show Google that these are related pages on your site.

As for content marketing – blogging about topics related to ecommerce and SEO (and eventually including links to your site) is a great way to build traffic and gain visibility.

Navigational Structure:

The navigational structure of your website should be easy for users to use, so you’ll want it organized by category rather than having too many links within each page (again, Google doesn’t like overly complex websites).

You also need to ensure that there’s a clear path from the homepage to every other page on your site – this is often done in ecommerce stores by having links at the bottom of each page directing visitors back towards their main categories or search bar.

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Why You Should Invest in Ecommerce SEO

Ecommerce SEO is the process of making your online store more visible in the search engine results pages.

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.

There are many ways to do this, including Getting your store listed on directories and other search engines.

Make sure that any ecommerce SEO directory you get your site listed on has a high page ranking, uses human editors rather than automated submissions, and requires your store to have a certain level of trust or authority.

Tools to make Ecommerce SEO easier

Firstly, you need to start with keywords. You may want to use a tool like Google Adwords Keyword Tool or Wordtracker that will help you identify the most relevant keywords for your website.

Next, you can work on optimizing your headlines, product descriptions, metadata, and navigation structure with the goal of both improving search engine optimization (SEO) and user experience. Examples of tools to use include Google Webmaster Tools, Schema Creator for Structured Data, Mozilla Online Marketing Toolkit, and Moz’s.

Finally, be sure to do some keyword research before creating site content or creating new products. This will not only improve SEO but will also save you time in the long run.

How to Optimize Your Store for Search Engines

Two things can be done on your site to help it rank higher in SERPs – internal SEO and off-page SEO. There is much overlap between the two, with off-page SEO affecting internal SEO and vice versa.

Internal SEO is mainly about optimizing the content of your website for search engines. You want to optimize your headlines, product descriptions, metadata, and navigational structure.

Off-Page SEO can be broken down into two categories: external links and backlinks.

When listing your ecommerce store on a directory, make sure that it is ranked highly, uses human editors, and requires a certain level of trust or authority.

How to Promote Your Online Store and Increase Sales

The first step in the process is to make sure that you are getting found! Use keywords like “Ecommerce” or “SEO” (don’t overdo it), and make sure to include them within your headlines, product descriptions, metadata, internal link structure, and navigational structure.

Also, keep things updated, including your headlines. The more often you update these areas, the more likely new customers will find you.

After you’ve updated your page content with current Ecommerce SEO strategies, then it’s time to look at how people are finding your products today.

Most people search for items on Google, Amazon, eBay, and other sites before making a purchase decision, so look at how others are linking to your pages and make sure you are linking to them as well.

Including relevant keywords throughout your product pages will result in higher rankings, more traffic from Google, and the ability for customers to find their way back to your site. Remember, people want information!

They don’t care about special offers or sales until they’ve decided that a store will meet their needs.

Tools to make Ecommerce SEO easier

Referring back to off-page SEO, there are many tools that you can use to identify relevant keywords for your website and help optimize your headlines, product descriptions, metadata, and navigation structure to improve search engine optimization (SEO) and user.

SEO Tool RankMath

RankMath is a straightforward, easy-to-use rank monitor for WordPress blogs. If you’re looking for a way to monitor your blog’s performance over time, this software is the perfect fit.

The dashboard keeps track of where your site ranks for your chosen terms or phrases in five different “metrics.” It also lets you input up to five different “keywords” at any one time, which is tracked on their line graph to give you an idea of how they correlate with the other keywords.

The RankMath dashboard monitors your site’s performance over time by tracking your site rank for your chosen terms or phrases in 5 metrics:

Page Rank (inverse)
Alexa Rank (inverse)
Google PageRank (original)
Domain Authority
Page Authority

SEO tool Semrush

Semrush is a program designed for web rankings with an emphasis on SEO. This site crawls the internet, including social media, to identify and rank keywords.

It can track competitors and show you how they are ranking.

What does an ecommerce SEO agency do?

An ecommerce SEO agency will provide tools and strategies to optimize web presence for online sellers. Some of their services include keyword research, competitor analysis, content marketing, and user experience testing.

These agencies can be used by startups or large established players in the industry.

An ecommerce SEO agency prepares a comprehensive plan to ensure you get found.

They’ll do everything from choosing your keywords and writing your Headlines, product descriptions, metadata, internal link structure, and navigational structure to web pages that are both optimized for search engines so they’ll rank highly and user-friendly. Hence, people want to browse through them.

And more! An ecommerce SEO agency will periodically audit its work with analytics programs like Google Analytics, SEMrush, or RankMath, which will help businesses see how well they executed their plans on an ongoing basis, find areas of improvement for the future SEO Campaigns.

To compete in today’s digital world, you need a stellar website that ranks high on the SERPs.

This article is intended to give you an overview of all the steps required for e-commerce SEO and how they can help your store rank higher. If you don’t have time or knowledge about this topic, we recommend hiring a professional – it will be worth every penny!

We hope this guide has been helpful and informative; let us know if there’s anything else we can do to make your life easier as an Ecommerce Entrepreneur.

43 Ecommerce SEO Tips from Online Store Owners

Ecommerce SEO is essential if you are expecting sales revenue for the Web.

SEO and Ecommerce both need to trend in the right direction. SEO must help drive more traffic for your target customer while sales revenue moves in the same direction, up.

When you run an ecommerce store, there are so many moving parts you have to keep track of. There’s the constant shuffling of inventory and order fulfillment. Customer support tickets to answer. Social media posts and other content.

With all those variables to account for, there are plenty of on-site SEO variables that can fly under the radar.

I interviewed dozens of ecommerce store owners and ecommerce SEO specialists and asked them what their number one optimization tip for ecommerce is.

How would you like to see results like this?

Time and resources are important so you may need to look for an ecommerce SEO company that may help you.

This is what they’re doing to rank. How does your website stack up?

1. Use Google Page Speed Insight to test your site and improve your site speed.

Website speed performance has an impact on SEO as well as lower ad spend and conversion rates. Page Speed is free to use and is an excellent first tool to use for a performance audit.

Darjan Hren, Conversion Rate and SEO Specialist at hren.io

2. If you sell custom items, make sure the corresponding webpage is as specific as can be, and uses target keywords.

A large part of my sales come from custom orders. By nature, custom pieces will always be hard to describe; how do you write a standard product description for a non-standard item, and make sure that the webpage ranks?

Besides using strategic keyword phrases (like “custom embroidery pattern”), be as specific as you can. There are going to be certain features that always stay the same, so do what you can to make custom descriptions as straightforward.

Bonus tip: Don’t forget to make the URL for product pages match the page’s name.

Caitlin Rethwish, Founder of Etcetera Embroidery.

Only include the main categories you want to rank. That said, users should easily be able to get to any product within three clicks.

In our example, we have fitness equipment > cardio machines >exercise bikes > folding exercise bikes as a category structure. If we only included fitness equipment in the menu, it would take five clicks to get to a folding exercise bike page.

Even including Cardio Machines is not enough (four clicks), so we include Exercise Bikes on the menu so people can still easily find products they are searching for.

Robin Young, CEO of Fitness Savvy

4. Schema mark-up and structured data must be implemented consistently.

This is especially important for collection (category) pages. Google’s guidelines state that if one item on such a page is marked up, they must all be marked up. Failing to do this is a violation of their guidelines and will prevent your category pages from ranking – something you need to avoid, as category pages typically have the highest volume of searches per month.

5. Make sure pop-ups don’t obscure content.

If you have pop-ups on your site that obscure the main content, it will trigger an algorithmic penalty that will drag your entire site down in the rankings.

Robin Young, CEO of Fitness Savvy

6. Keep product pages comprehensive.

Keeping the product pages comprehensive allows users to have a better experience in the store and increases trust (which can also help with engagement metrics). I usually advise clients to have plenty of high-quality images, product demonstration videos (if possible), as well as showing product reviews on the page.

Itamar Blauer, SEO Consultant

7. Take internal linking seriously with Ecommerce SEO.

Most people completely overlook the importance of a healthy internal linking structure for maximizing SEO performance. This is particularly true for ecommerce stores, where typically the only internal linking you’ll find is when product pages include ‘related products’ sections.

The issue with this type of internal linking is that it isn’t contextual, it doesn’t typically include descriptive anchor text, and it’s not usually from the pages on your site with the most external links. Instead of relying on automated internal linking like this, roll your sleeves up and add some links manually – within product descriptions, from your homepage into your more in-depth pages and blog posts. This will have a much better impact on your SEO.

Sam Williamson, Co-founder of CBDiablo

8. Use an external feedback system like Trustpilot.

It would help if you had reviews of your products to build trust and rank higher on Google. The only reviews that matter is off-site reviews on platforms like Facebook and Trustpilot, mostly because anyone can fake their reviews on their website.

Trustpilot is excellent in that regard because, with its plugin, you will be sending an automated email to your customers after they made a purchase, reminding them to review the product on their platform. This is very important because less than 3% of customers leave reviews (usually the angry ones… people love hating, but they hate loving). You will also get a cool review widget that you can use on your homepage.

Dan Serbanescu, CEO, Leather Depot

9. Do not buy backlinks for your Ecommerce SEO

That is rule number 1. Search engines hate low-quality backlinks, like shady websites where you pay $5 for 200 backlinks. It would be best if you focused on getting backlinks from reputable sources, and a tool like Ahrefs authority checker can help you find out who is trustworthy. Just enter to check out sites that you are unsure of.

Dan Serbanescu, CEO

10. Stop going for the well-known keywords.

For example, if you are selling protein powder, it will be extremely hard (pretty much impossible) to rank on page 1 for the keyword “protein powder.” Instead, try to optimize your product descriptions and your blog posts for side keywords, like “athlete protein powder,” “best taste protein powder,” “strawberry protein powder,” etc. Therefore, you should only go after the prevalent keywords for your homepage and maybe 2 – 3 products. The other essential pages should aim to rank for lesser-known keywords, not as competitive (maybe up to 5000 monthly searches).

Dan Serbanescu, CEO, Leather Depot

11. Design a logical site structure.

The number one SEO tip I have for Shopify business owners is to design a logical site structure that focuses on useful and intuitive customer experience.

That means that you need to make sure you design a laser-focused product category flow right from the start (e.g., food -> sweets -> lollipops), which will make it easy for your users, but also Google, to navigate and understand your site. A significant side effect: Google often uses these categories and includes them as site links in the search results, giving your conversion rates a significant boost, as it creates confidence by users that it is a relevant search result for their query.

Martin Heubel, Founder and CEO of Consulterce

12. Right size your images with Ecommerce SEO

This is the easiest way to speed up your store’s page. Most ecommerce stores have huge image files. Use a compressor. Product images on Shopify should be 2048×2048. There is no need to go any bigger.

Sean Collins, Director of Marketing Strategy & Business Intelligence at Barrel

13. Get rid of the accordions on your PDP.

This is from an SEO perspective, so you’ll also want to consider the UX implications of it. However, long a hunch, data now supports the belief that you lose some keyword value from stuff that lives in accordions. That is excellent long-tail keyword stuff and high intent stuff. Break it out and increase its value to you.

Sean Collins, Director of Marketing Strategy & Business Intelligence at Barrel

14. Use headers to make content easier to read.

Google actively encourages a more direct reader experience. Design your page with a unique look and strong personality. People love to see something well-made, looks original, and has its character. Use H2 and H3 titles along the article to make the reader’s experience more intuitive and easier to read.

Giorgio Passalacqua, CEO at SoundsWow

15. Audit everything every six months with your Ecommerce SEO

We optimize our website in a six-month cycle. The starting point is a technical audit where we see if everything is stable (404 pages, indexed/non-indexed URLs, loading speed, etc.). SEO audit is also a starting point to see if there are any gaps in our on-page elements (the list is long but includes checking optimized titles, images, and meta descriptions).

We follow the SEO audit recommendations and implement improvements. At the same time, we work on our blog content and link building. All of these three practices are a cycle that keeps our website running smoothly.

Stephen Lever, Managing Director of Parka London

16. Think about subcategories for your product pages.

Whenever I work on a new eCommerce site, the first thing I do is make sure their product navigation makes sense. Are their category and subcategory pages too broad or specific? For example, if they sell women’s clothing, how is the category of bottoms subdivided – are jeans a part of pants or their subcategory? There are enough modifiers for Jeans that they should have their subcategory page.

Samantha Hulkower, Director of Marketing at KSW Solutions

17. Put yourself in the shoes of comparison shoppers.

Comparison shoppers make up a large portion of the overall search, especially at the funnel’s middle to late stages. So writing product comparison blogs that link internally to product category pages will help you rank better.

Stephan Boehringer, Business Development Strategist at Get The Clicks

18. Minify HTML, CSS, and Javascript to increase site loading times.

If you use a CSS preprocessor, minifying your styles should be as simple as setting the output to `compressed` or an equivalent setting. JavaScript is a bit different. You’ll want to uglify your source code when it is in the process of removing excess spaces.

You could use some tools online or set up a build system with Gulp, Grunt, or Webpack to minify your JavaScript. Similarly, HTML can be compressed with a project build tool or PHP directly with `ob_start().` This can potentially cause an issue if you have any inline JavaScript, so be sure to watch out for that.

Kelsey Nagle, Marketing Coordinator at Brolik

19. Don’t lose the forest for the trees.

It’s a work in progress, but I try to focus on my landing page more from a conversion perspective than a strictly SEO one. Specifically, if somebody watches my intro video, they’re 3x as likely to convert as those who do not.

Does watching a video increase visit time, which signals to Google that my landing page is worth ranking higher than a competitor’s? Probably. But that’s not the point–the point is that people like the video, and it’s important not to get so sucked into SEO that you forget about the actual content you make.

Mark Aselstine, Founder of Uncorked Ventures

20. Asking visitors to leave a conversion page is asking for a higher bounce rate.

Like everybody, I’ve got a list of keywords; it would be a lot easier for me to break my landing pages into a wine club page and a gift basket page. But, asking people to get off the home page immediately and find somewhere else to go, just adds a step and hurts conversions.

So everything stays on the home page, which coincidentally is how all my better-known competitors are ranked. Then I have the issue of needing for my wine club and gift basket business to sell that stuff. Thus, my short manifesto at the bottom. Part of it is trying to get some keywords onto the page to give me a fighting chance, and the other part is, of course, trying to sound like myself and convert people.

Mark Aselstine, Founder of Uncorked Ventures

21. Implement FAQs (Frequently Asked Questions).

FAQs are great for adding relevant copy to category and product pages. As well as being helpful for users, FAQs will naturally increase the topical relevance of the page in question and offer the opportunity to implement target keywords naturally. Paid tools such as Ahrefs and SEMrush allow you to view question-based queries around a topic with ease, while free tools, such as Answer The Public and Also Asked, are great for identifying a range of questions around a topic. Don’t forget to track common questions you may receive via channels such as phone, email, and live chat!

Ben Dracup, SEO Manager at Minty Digital

22. Focus on chatty and conversational keywords.

Based on recent research, 50% of searches will be voice searches by the end of 2020. A forecast by Juniper Research shows that voice commerce will reach more than $80 billion by 2023. When voice searching, people prefer complete questions or sentences. With the help of artificial intelligence, an online search is becoming more conversational and user-friendly. As the audience starts using programs like Siri, Alexa, Samsung’s Bixby, Google Assistant, etc., search engines might get to the optimized sites with casual and chatty keywords. In addition to that, you should take into account that voice searches usually use the W-questions – “Who,” “What,” “Where,” “When.” That’s why it’s imperative to use a conversational tone throughout the content.

Alexandra Zelenko, Senior Marketer at DDI Development

23. Your business contact page matters too for Ecommerce SEO

Use structured mark-up (schema) to ensure your business information (name, address, phone number), is correctly formatted for Google and other engines to index properly. Treat it with the same seriousness as product descriptions. This is especially vital for emerging trends like voice search, not just local SEO.

Kent Lewis, President, and Founder, Anvil Media

24. Using Semrush, use Google search to filter results for questions.

To get started, take your highest level product keyword (something like leather jackets or skateboards) and plug it into both SEMRush and Google. These two tools will give us all of the blog content we need. In SEMRush, navigate to SEO Toolkit > Keyword Magic Tool. Here, you will paste your high-level keyword, click search, and filter the results for questions.*

You can then download all of the questions that SEMRush returns regarding leather jackets, and use the relevant ones in your blog calendar. Blogs from high authority sites that explicitly answer high volume questions have a great chance of earning the featured snippet. Since these blogs are directly answering questions about your product, you’ll have plenty of opportunities for internal links with relevant anchor text.

Adam Gingery, Digital Strategy at Majux

25. Invest in a full-time copywriter. It’s worth it.

We see conversion rates increase when we can provide in-depth descriptions for each of our products. Enough so that we hired a full-time copywriter onto our staff. Descriptive words are essential. A big challenge is being short and concise while also providing value in our brand voice. We also have to avoid duplicate content red flags from Google when we have the same product shared across our sites.

Brian Lim, Founder, and CEO of iHeartRaves

26. Don’t forget about mobile and Ecommerce SEO: Speed

Another critical factor for increasing conversions is mobile site speed. To ensure our mobile site loads quickly, we compress our images. This ensures that all our images are optimized for site speed while still retaining image quality. We also took steps to minify all our liquid code and prioritized script load order while trimming down the total number of scripts being called. Removing unnecessary assets on some pages while reducing image assets on others helped reduce site load time. We also started to use AMP on our blog pages, which reduced page speed load time by under 1 second. As a result, we’ve seen a 20% lift in traffic to our blog.

Brian Lim, Founder, and CEO of iHeartRaves

27. Write unique product content with Ecommerce SEO

Invest in Better Product Content. Writing highly optimized, unique product content instead of using the manufacturer’s supplied content is definitely worth the time. For some reason, many ecommerce sites simply recycle the same verbiage from the manufacturer. How will that help distinguish your product when you’re plagiarising the description from the company that made it? This is a pretty straightforward SEO tip for any ecommerce reseller.

Seth Hanes, Sr. Digital Marketing Manager at Gooten

28. Use 360-degree product images.

Static product images do not fully represent the product you sell to the online consumer, such as the front side, backside, and side angle views. 360-degree gives online customers an in-store experience by elevating product display. Online customers can easily rotate products in all directions equally and zoom in to see the product’s necessary and essential details, such as design, quality, and features. Not only do customers get a real sense of the product’s quality, but they will also spend more time on your site, which positively impacts your rank.

Simonas Steponaitis, Marketing Manager at Hosting Wiki

29. Segmentation is important.

For example, a pet store shouldn’t just talk about their subscription boxes, dog and cat food, toys, etc. Go beyond that and start talking about training your dog or grooming tips. Segment them based on customer profiles, i.e., first-time owners vs. experienced ones. Cat owners vs. dog owners. You can also segment branded vs. unbranded keywords (e.g., Herman Miller ergonomic office chair vs. ergonomic office chair), low-volume (500 or fewer searches per month) high-volume keywords, and many more.

Ariel Lim, Digital Marketing Consultant

30. Buyer’s Guides/Whitepapers are good for Ecommerce SEO (and useful for making customers trust you)

Create buyer’s guides and comparison pieces, so you help your audience with their purchase decisions. By creating content around which criteria to choose when buying home office equipment, or comparing Amazon Basics versus a brand you’re carrying, you add value to the shopping experience and create long-lasting goodwill.

I often use the analogy of a consumer and a bank. You are the consumer, while your customer is the bank. Every time you make it easy for your customer to do business with you or help them achieve their goals, you create goodwill. These are small deposits to the bank. Then, when you ask for the sale (e.g., promos and other campaigns), you take away from this goodwill you’ve built up.

If you have no investments or deposits, will you be able to withdraw from the bank?

Jon Lim, Founder of The Marketing Introvert

31. Word count minimums on for Ecommerce SEO product pages

I see way too many ecommerce stores with great images but minimal content on their product pages. Since the content on these pages informs Google of how to rank them in search, it’s vital to include as many relevant keywords as possible. Don’t keyword stuff, but as a general rule, I shoot for 500 words minimum on product pages while keeping the tone as natural as possible.

Calloway Cook, President of Illuminate Labs

32. Create faceted landing pages

For me, the most crucial aspect of Ecommerce SEO is site structure and faceted navigation – both the user and Google need to locate your key category pages and understand how they relate to each other. Some of our clients have 15-20,000 products on their site, so getting the most out of your crawl budget is critical.

Ensuring you have landing pages for key facets such as color, size, price, and brand depending on what you sell is important as they can bring users to key mid-level category pages. However, this should be controlled so that pages that contain a maximum of two facets can only be indexed. Otherwise, you will run into difficulty with giving Googlebot too many pages to crawl. Striking a balance between these two should be a crucial part of your Ecommerce SEO strategy.

Conor Coyle, SEO Team Lead at Loudmouth Media

33. Target paid and organic search results simultaneously

Seeing your brand name appear twice, both on organic and on paid results creates more brand awareness and intensifies your business’s trustworthiness. Research shows that if two brands have the same products, people will be more likely to choose the one they are familiar with. When a brand is shown in organic results alone, it only gets 60% of clicks, whereas a brand that appeared in organic and paid search results, attracts 92% of total clicks. This means that clicks increase for organic and paid listings when they are both featured and do not detract from each other. If you have the budget to do it, investing in paid search alongside your highest-ranking keywords is a way to monopolize the results that matter most to your business altogether.

Paige Arnof-Fenn, Founder and CEO at Mavens & Moguls

34. Quantity does not mean quality for Ecommerce SEO

The domain authority of other websites certainly plays a massive role in the domain authority of your website. We can have over 100 backlinks that may be of low quality, but this is less effective than one website with a very high domain authority score. When we focus on white hat SEO, we try to target links that have more quality behind them, even if it means putting in more work to get that higher DA link.

Rizwan Girach, Founder at Chessgammon

35. If you’re using a premade theme, make sure it’s Ecommerce SEO friendly

I see a lot of beautiful, professionally-designed themes on Shopify, BigCommerce, and other platforms. Unfortunately, many people get duped into using a theme that claims SEO-friendly when it isn’t. I’ve seen source code for drag and drop Shopify websites where most HTML in the first 800 lines are scripted, with the H1 for the page not even appearing until line 822. That will make it harder for search engine crawlers to find the content they’re looking for. So if you’re deciding on a theme to install on your ecommerce store, check to make sure the scripts are clean and as minimal as possible.

David James, Founder of Business Growth Digital Marketing

36. Tell buyers what it will mean to own your product

Many business owners make the mistake of purely selling the features and benefits, hoping that their potential clients will be interested and want to buy. Instead, I recommend writing content about what it will mean when someone owns your products. What will it do for them, and how will that make them feel?

By focusing on this aspect, you’ll align with their reasons for wanting to buy in the first place. People buy with emotion, and then justify it with logic. Write content that aligns with them emotionally, and ensure it’s written with keywords that people are looking for. We use Ubersuggest to find out what keywords people are looking for, and then write both emotional and logical content centered around these keywords.

Khabeer Rockley, Founder of The 5% Institute

37. Don’t forget the page description

These meta descriptions are just as important as the product descriptions themselves! Add in a description of what your page is about, making sure to not only include the keyword you want to rank for but also include other keywords/phrases that are similar to the one you are ranking for. A great example of this is trying to rank for the term un-tied bow ties, also called self-tie bow ties. In this instance, you’ll want to include both of these terms in your page description.

Rob Remak, Co-Founder of Art of the Gentleman

38. Utilize user-generated content and Ecommerce SEO

Leave room for user-generated content, like reviews. That’s going to add additional content, additional organic links, and further optimization to your product pages.

Domantas Gudeliauskas, Marketing Manager at Zyro

39. Eliminate duplicate content within your website

Many different pages end up having the same type of content, just due to how websites are naturally designed. Those pages are the product pages followed by categories, tags, and search parameter pages. Creating a canonical spreadsheet map that identifies all of these URLs and picking the best page to rank according to the user’s experience is of the most critical importance.

Here’s an example using the shoe company Finishline and a few URLs from their website:

If we Google mens black shoes, this is the Finishline URL that shows up on page 1: finishline.com/mens-black-shoes

This URL is exactly what we’re searching for, mens-black-shoes.

From the Finishline homepage, using the menu go to Mens > Shoes then scroll down and click the filter tag black, this is the URL: www.finishline.com/store/men/shoes//N-1737dkj?mnid=men_shoes#/store/men/shoes//N-1737dkjZ1qpcher?mnid=men_shoes

Notice /store/mens/shoes/ part of the URL, these are category pages within the store. Usually, you would see /store/mens/shoes/black with black denoting the tag filter, but enterprise ecommerce stores are more complicated.

Lastly, if we go to the Finishline homepage and use the search function and type mens black shoes, this is the URL: www.finishline.com/store/_/N-/Ntt-mens%20black%20shoes?isrfk=true

Mens%20black%20shoes?isrfk=true – this is a search query string within their store for mens black shoes.

All 3 of these URLs have the same products, but depending on how the user got there, the URL is wildly different.

Notice the result that populated in the search engines is the simplest URL that has the exact keywords in the URL, mens-black-shoes, and it doesn’t have all the extra parameters in the URL string. This is properly optimized, and to avoid duplicate content, the other pages should be canonical back to this ranking URL mens-black-shoes for proper SEO benefits.

Alex Furfaro, SEO Consultant

40. Look at what your competitors are doing for Ecommerce SEO

Search for your keywords and look for your competitors that rank higher than your website. Take a sneak peek on their pages and how they utilize their keywords. However, do not go for the same words as them, instead, be creative and outperform theirs.

Shari Smith, Founder of Sheri-Sells.com

41. Keep title tags under 60 characters

Ecommerce store owners should take the time to optimize their website’s title tags. Title tags should be less than 60 characters because that is the number of characters that Google displays in its search engine result pages (SERPs). There’s a better chance that Google will display the full page title if it’s less than 60 characters.

If above 60 characters, Google will either truncate the page title or pick a title of its own. In other words, keeping your title tag under 60 characters gives you the most control over how your website shows up in Google’s search results. Useful title tags help drive high click-through rates, which boost your organic search traffic and keyword rankings.

Bruce Horgan, CEO of Software Pundit

42. Product reviews help avoid duplicate content problems

Another reason why adding on-page reviews are helpful for SEO is that many ecommerce product pages suffer from duplicate content issues. The addition of customer reviews can help

to add unique content to each page and minimize the amount of duplicate content.

Michael Anderson, Marketing & SEO Specialist at GeoJango

43. “No-Index” pages that aren’t getting any traffic

E-commerce websites have tons of similar pages, as there are many products with slight variations. To avoid getting penalized for duplicate content, make a list of all the pages that are not gaining any traffic and no-index them so that Google doesn’t crawl those pages. It’ll give a significant lift to the pages on your website that do get traffic.

Ian Kelly, VP of Operations at NuLeaf Naturals

Conclusion on Ecommerce SEO

There’s always room for improvement, no matter how well your ecommerce website is optimized. Think about what you’ve read here and decided which aspects of your site can do with a little TLC, then get to work and start optimizing!

Jake Rheude is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

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General FAQs

What is Ecommerce SEO?

Ecommerce SEO makes your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible to get more traffic. You can get traffic from paid search, but SEO costs much less.

What is Ecommerce?

Electronic commerce or e–commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet. E–commerce operates in all four of the following major market segments: Business to business, Business to consumer, and direct to consumer.

What is SEO (Search engine optimization)?

The process of optimizing a website and all the content on that website – so it will appear in prominent positions in the organic results of search results. There is on-page SEO and off-page SEO.

What is duplicate content on a website?

One of the best-known duplicate content checkers is probably CopyScape.com. This tool works pretty quickly: insert a link in the box on the homepage, and CopyScape will return several results, presented a bit like Google’s search result pages. We use grammerly.com.

SEO Audit Checklist for 2021

Sabine Wolf · May 19, 2020 ·

An SEO audit checklist makes it easy to find the gaps in your content and SEO strategy.

If you want to rank on the search engines, you should start with an SEO audit checklist.

You have been investing in SEO for quite some time now and, yet, you are not getting the results you wanted? To find and fix SEO problems and boost your performance in the hypercompetitive SERPs, you will need to conduct an SEO audit.

Follow this 9-step SEO audit checklist to identify SEO issues on your website and take actionable steps to eliminate them.

Check your Site’s Mobile-Friendliness

In 2020, mobile SEO should be the central part of your SEO strategy. Why?

First, the number of mobile searches is growing. Stats say that 60% of Google searches come from mobile devices. By 2025, 73% of the world will access the internet via their mobile devices only.

Second, Google now prioritizes its Mobile-First algorithm, meaning that it ranks your website for both mobile and desktop searches using your site’s mobile version.

With Google’s Mobile-Friendly Testing Tool, checking website mobile-friendliness is easy. All you need to do is enter your web page’s URL, and the tool will notify you about any issues. It will also provide additional tips on how to optimize your page for mobile.

Improve Website Speed with an SEO Audit Checklist

Apart from being one of the most significant ranking signals, your site’s loading speed is also a major UX factor. It determines how much time people will spend on your website, how they will interact with it, and whether they will convert.

One of the easiest ways to identify any page speed problems is to use website speed tests like PageSpeed Insights. These tools will provide actionable data, helping you understand how fast and optimized your site is.

If your site is slower than supposed, here is how to improve its speed:

Clean your HTML code: Minify CSS, JavaScript, and HTML.
Compress your images using tools like Kraken or Optimizilla.
Upgrade your hosting plan.
Minimize redirects.

Simplify your Website Architecture

Your website architecture is vital to understanding your website’s SEO health. Like its mere name says, your website architecture is the way your website pages are organized. The SEO audit checklist keeps you on track.

It allows Google to find and index all pages on your website faster. Site architecture also tells search engines what the most important pages on your site are. Logically, pages that are close to your homepage are more significant.

Precisely because of that, you want to avoid deep website architectures. Instead, keep your site architecture flat and follow the three-click rule. Simply put, your pages should never be more than 3 clicks away from your homepage.

If your navigation is too complex, you should consider hiring a developer to completely change it and make it more search engine- and user-friendly. You could also add internal links to your website pages and sidebars to point users to similar content. As long as they can reach any page on your site in 3 clicks, you are good.

Identify Indexing Problems

Finding indexing problems is a fundamental SEO practice. For starters, you should go to Google Search Console > Index Coverage. This report displays a list of pages that cannot be indexed.

You could also use Screaming Frog. This nifty tool crawls your website the same way search engines do. All you need to do is enter your URL and give you a list of pages it cannot access. With it, you can identify duplicate content, broken links, redirects, broken images, noindex tags.

As per noindex tags, always double-check them. If you are accidentally blocking access to your page with the noindex tag, you can quickly fix this problem. On the other hand, if you added the noindex tag to a particular page because you do not want Google to index it, then you shouldn’t remove the tag.

Analyze your Organic Traffic

When analyzing your website performance, checking how much organic traffic you are receiving is critical. This is where Google Analytics steps in. Click on Acquisition > All Traffic > Channels > Organic Search. This graph will show you how many people visited your website last month. You can also change the date range to track how your traffic has changed.

You can also go to the Landing Pages section in GA to see the overview of the most significant pages on your website.

Based on this data, you will know whether your SEO tactics work or you need to set new, clearer benchmarks.

Boost your On-Page SEO

No matter how tedious it may be, on-page SEO is a critical aspect of your website performance. According to a case study by Moz, improving on-page SEO factors can improve organic traffic by 32%.

When boosting your on-page SEO, you should first identify the most important pages on your website those that already rank well in the SERPs, optimized for an important keyword, or popular pieces of content that are losing popularity. Your goal is to reoptimize those pages by:

adding a high-volume keyword to your title
adding your main keyword in the first paragraph
adding relevant and up-to-date external links to your content
adding related internal backlinks

Audit your Backlinks

In 2020, backlinks remain one of the most significant ranking factors. Backlinko has recently done a comprehensive study and learned that backlinks impact rankings more than any other ranking signal. That is why you should analyze them regularly.

Your SEO audit checklist will help you not miss anything.

Enter your homepage URL into the free backlink analysis tool, and it will show your backlinks. Pay attention to referring domains the number of different sites linking to you. You should also analyze your Domain Authority a metric that calculates your site’s authority based on the quantity and quality of your backlinks.

Your goal is to eliminate malicious, spammy links. Pay attention to the quality of sites linking back to you. Most of your backlinks should come from authoritative blogs and news websites that are in the same industry and that are targeting the same people.

However, if you notice that many low-authority and or black-hat websites are linking back to you, you should disavow them. The same applies to spammy keyword-rich anchor text.

Eliminate Broken Links with an SEO Audit Checklist

Broken links may heavily affect user experience and, therefore, impact your rankings. To identify broken links, you should first go to Google Search Console > Index Coverage. If there are any broken links on your site, you will see a Google 404 error (Submitted URL not found).

If the 404 error appears for the pages you previously deleted, you don’t need to worry. But, if this message appears for important pages on your website you want to rank for, then you need to fix the broken link fast.

Next, you should use a broken link checker to audit your internal and external links. Some of these tools are Ahrefs free Broken Links Checker, Dead Link Checker, or Broken Link Check.

Get the most out of your content

Blogging remains the backbone of your SEO strategy. It lets you engage audiences, build trust with them, attract lots of organic traffic, and earn organic backlinks from authoritative sites. The only problem lies in the fact that the digital marketing landscape has become oversaturated.

To beat the competition and rank higher, you need to create high-quality content that is 10 times better than the rest.

Write short and to-the-point introductions. They should intrigue, inform, and inspire a user to keep reading the text.
Keep your paragraphs sweet and short. Most of your readers will skim through your lengthy posts to find specific information. Small paragraphs will increase their experiences, as they are easier to follow.
Add subheadings to break up your content into easy-to-digest chunks and help users navigate through the content easily.
Use visual content, such as animations, photos, infographics, or videos, to make your content more visually appealing and engaging.

Wrap Up in SEO Audit Checklist

There are a plethora of website health factors you can choose to analyze. The ones mentioned above are among the most significant ones.

When conducting an SEO audit, you should never focus on a single aspect of SEO, such as backlinks or keyword density. Instead, look at the bigger picture and consider even the tiniest SEO practices that may help you perform better on Google.

Now it is your turn. How do you conduct an SEO audit?

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Have something to say about your thoughts on SaaS technology and e-commerce?

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General FAQ’s

What is an on-page SEO audit?

On-page SEO audit helps you determine what needs to be done to optimize each page of your website and come up with an organic search for keyword searches related to the topic of that page. An on-page SEO audit can help you: Know your website’s SEO health. Understand the issues that hinder your business’ online visibility.

What is an SEO checklist?

Ready to grow your audience and increase your organic search rankings? Use this comprehensive SEO audit checklist to optimize your website. This SEO checklist is designed to help you execute a complete SEO audit on any website. Learn what’s working, what’s not, and action steps

What is an SEO audit?

While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes,” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off accessibility, indexation, and optimization.

What is SEO?

Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo, and other search engines.

SEO Agency: How SEO Agencies Can Boost Web Traffic Over 500% In 6 Months

Sabine Wolf · February 11, 2020 ·

Boost Traffic By Over 500% In 6 Months with a Proven SEO Agency

What if you could increase your web traffic by over 500% in less than 6-month with an SEO agency?

An effective marketing strategy can become your ticket to stand out from the competition, earn profits, and build customer trust. How you market your business can also affect the brand you want to create in the business arena.

Since all businesses now focus on marketing, it’s important that you look for newer and innovative strategies and outsourcing SEO agencies can be a great option. In a nutshell, SEO agencies implement strategies that can help your business create a strong online presence.

What Does SEO Stand For?

Search Engine Optimization is the practice of improving website traffic by increasing the visibility of the website in search engines. An effective SEO strategy can improve the online ranking of your website in the Search Engine Results Pages (SERPs), making it easier for online users to know the existence of your business.

What Do SEO Agencies Do?

SEO agencies that provide SEO services work by helping businesses improve their online visibility. SEO agencies have the experience and training to change your current website design and improve the quality of your content, so your website becomes more appealing to different search engines.

SEO agencies have a strong background in how the algorithms of search engines work, which is why they will know when and how to improve your website. Their knowledge of SEO practices is up-to-date, and they will work on your website to ensure that this platform matches the current algorithms of search engines.

Why SEO agencies Can Help Increase Your Web Traffic By 500%?

SEO agencies can help increase your web traffic by 500% because they have years of experience in the industry. SEO agencies are aware of the techniques to use to bring more traffic to your website through different search engines like Bing, Google, and Yahoo.

SEO agencies will only use experts who have years of training and experience in search engine optimization. These companies will offer complete SEO services from auditing your current website, developing tailor-fit SEO strategies, and implementing newer and more effective SEO strategies.

Working with the right SEO agency makes it easy for your business to enjoy a 500% increase in web traffic and, help you reach all of your short- and long-term business goals.

Why SEO Is Important For Business?

Hiring an SEO agency for your own business will entail costs. The more work your website needs, the more expensive the SEO services you will pay for. The costs involved when hiring pros is one reason a lot of businesses disregard the need for hiring SEO agencies. This is true for new businesses.

However, if you want your business to grow and succeed in the long run, invest in the services of SEO agencies. This is a smart investment because your own company gets to enjoy the benefits of SEO wasting none of your personal and business resources.

Instead of learning about SEO from scratch, how algorithms in every search engine work, and identify the SEO strategies used by your competitors, SEO agencies will do these tasks on your behalf, leaving you with more time and energy to focus on other facets of your business.

Here’s why SEO is important for businesses:

1. Improves Business Branding And Visibility

The goal of SEO is to help your website rank higher on SERPs. Once this happens, online users can see and access your website.

showing up in these search results can help your website gain more mindshare with each online user. This means that as they see your website after typing a query, they will visit your website and patronize your products and services.

2. Brings Traffic To Your Business

All of your efforts to create an aesthetically-pleasing website will be useless if no one knows that your website exists. Who will read through your content? Who will sign up for your newsletter? Who will patronize your products and services? Implementing the right SEO strategies can solve these problems.Â

As mentioned, SEO helps your business ranks higher in the SERPs. Your website’s visibility on these pages will make it easier for online users to visit your website as they can click on your business’s URL. In short, SEO is your ticket to bring more traffic to your website.

If you want to scale fast hire an SEO agency.

3. Provides Better User Experience

Websites that provide an excellent user experience are rewarded by search engines by placing them on top of the SERPs. So if your website aims to rank high, make sure it contains information that most online users are looking for and that this platform is easy to navigate. Your website should also contain the contact details (mobile number, telephone, and email address) of your business so customers will know how to reach you.

You should put yourself in the shoes of your online users and assess what elements do you want to access and see in an online platform. Aside from ranking high in the SERPs, providing better user experience also makes your business memorable and unique.

4. Wider Business Reach and an SEO Agency

Expanding your business to another location will require financial resources and an extensive business plan. Your business’s financial health should be stable to afford another building, work with local suppliers, and hire employees. You also have to consider the legal restrictions and competition of this new location.

It’ll be easier for you to expand your reach through SEO. Since SEO is an excellent online marketing strategy, you don’t need to pay thousands of dollars just to offer products and services to another geographic location. A wider business reach can help your business gain more customers from different locations.

5. Get More Information About Your Customers

Through SEO, businesses can gain better insight into their customers. SEO can be an effective tool for businesses to understand how their customers search online, what languages they are using in searching and the times of the day when they are most active.

It’ll be easier for businesses to improve with this information on hand. SEO allows businesses to innovate their current techniques to better fit the demands of their customers. This information can help businesses streamline their efforts and avoid paying for strategies that don’t increase profit or customers.

SEO When Building A Website

The success of any SEO strategy begins in website building. Pay attention to the elements you’ll use as these can contribute to the website’s SEO rankings. For one, you need to know the quality and quantity of backlinks to use on your website as search engines examine the credibility of the online resource you linked from your website.

Building a website for SEO will include:

Page Layout And Formatting: This includes the size, types, and placement of the texts and content on your website. When creating an SEO-friendly website design, these elements should be present and used to ensure that the business can increase online traffic and haul in customers.

The page layout and format of your website are the first things online users will see once they click on your website. Seeing a poorly-formatted website, regardless of how informative the content is, can trigger online users to leave your website. An SEO Agency can build a website with tuned site structure, content, and conversion methods.

Keyword Research: When deciding what keywords to include in your website, conduct keyword research first. This will allow you to determine what keywords do your potential customers use when searching your website.

Adding keywords used by your potential customers ensures that your business shows up on top of the search engine pages.

Relevant Content: Using accurate and timely content is vital as this can affect an online user’s decision to stay or leave your site. No one would like to stay on a website and read content that was published two months ago. Content marketing drives web traffic and converts sales leads quicker.

publishing relevant content can also help your business build authority in the industry, making it easy for your business to stand out from the competition. This is especially true if your content uses links from credible sources.

Search engines will reward websites that provide well-researched content by improving their SEO rank.

Navigation: Your website should be easy to use even for individuals who haven’t visited your website in the past. On-screen instructions and arrows should be visible to help online visitors explore your website with ease. Customer hotlines and real-time chat support should also be accessible on your website.

Mobile-Friendly: More and more people are using their smartphones, tablets, and laptops when searching the internet. When creating an SEO-friendly website, mobile-friendliness should be one of your priorities. Your website should be responsive and appealing regardless of the screen size used by online users.

Call To Action: Call to action buttons should be visible on your website so online users will know what to do next. If you want them to share their information by filling out a form, your website should provide directions on where the form is and how they can fill in their information.

Optimized Images: The appearance of your website can speak a lot about your business – and using low-quality, and pixelated images can leave a bad impression. For you to create an SEO-friendly website, always optimize images naming your images, reducing your image size, and using the right format for the right image.

Respond to comments: As mentioned, an SEO-friendly website is a website that aims to provide the best user experience. Aside from making sure that your website contains high-quality content and images, it should also have a section that allows users to leave their comments and for your business to respond to these comments. This section can speak volumes about the transparency of your business and how it prioritizes customer services.

How To Get a 500% Increase In 6 Months Or Less?

Working with an SEO agency can be a godsend, for new and small businesses. Their experience in the industry allows you to enjoy a lot of benefits without spending a lot of time and effort.

Aside from working with the right SEO agency, you can also increase the traffic on your website by up to 500% by using these strategies:

1. Guest Blogging and an SEO Agency

You can become a guest blogger by finding sites are within your SEO niche and will accept guest posts and build relationships with their owners.

While writing a guest post, include helpful resources sections through the entire page and add your content as one of such resources. With that link, you get over 50% more traffic compared to your bio link.

An example of a successful guest blogging strategy was implemented by Help Scout, which earned 36,733 email subscribers. Its strategy focused on warding off boredom by adding a small call-to-action button, adding a closing subheading, and asking questions to their readers.

2. Build A Content Strategy

In building a content strategy, determine the content apt for your visitors. Afterward, design a content calendar for at least six months, where you can put a publishing schedule in place and ensure all topics apply to your target audience by identifying long-tail keywords for good traffic volume.

Some of the most successful businesses that used an effective content strategy include QuickSprout, HubSpot, IBM, and GoPro.

3. Host A Giveaway Contest

Hosting a giveaway contest might be just the right move to boost traffic within six months. Customers like giveaways as they trigger positive emotions and anticipation. They will help you gain social media attention through likes and shares.

International brands such as Lego, Lays, and Domino’s all hosted a giveaway contest in the past and succeeded with their efforts.

Make Careful Decisions

With the number of SEO agencies operating today, scout and comparing your options. You should only work with an SEO agency that provides high-quality services at reasonable prices and optimal customer service.

You should always be careful when hiring an SEO agency as their performance can affect your business.

Wrap up on SEO Agency

When people search for SEO marketing agencies they tend to search for SEO marketing agencies, SEO companies near me, or a top search like SEO companies New York. Why New York, who knows. These agencies are extremely expensive.

We’re listening.

Have something to say about your thoughts on the SEO agency of SEO agencies in general?

Share it with us on Facebook, Twitter, or LinkedIn.

General FAQ’s

What is an SEO agency?

An SEO agency offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to search engines.

Why hire an SEO agency?

Hiring an SEO agency for your website provides a high return on investment. Every dollar you spend on optimizing your website, you get it back in a higher number of visitors, a better conversion rate between visitors to customers, and you continue building your brand online in the most effective way.

How much do the SEO agencies cost?

The cost of SEO services from an SEO agency varies depending on what is included most SEO projects in 2020 cost between $950-$3,500/month based on the scope of the project. A one-time project will range between $7,500-$30,000, and hourly rates for consultants fall between $100-$225/hour.

What are the benefits of an SEO agency?

Benefits of an SEO agency to Your Business
1. SEO Leads to Better User Experience.
2. SEO Is a Primary Source of Leads.
3. SEO Brings Higher Close Rates.
4. SEO Get Higher Conversion Rate.
5. SEO Better Cost Management and ROI.
6. SEO Promotes Local Users to Visit the Physical Store After the Search.
7. SEO Builds Brand Credibility.
8. SEO The SEO agency will Save You Time and Money.

Best SEO Conferences in 2020 You Must Attend

Sabine Wolf · December 6, 2019 ·

Are marketing SEO conferences in 2020 worth your time, money, and attention?

SEO conferences in 2020 can help you learn why search engine optimization (SEO) is important. But also how to implement SEO strategies that work.

We’ve all heard those horror stories from SEO practitioners who paid a lot to get their spot at a big-name conference… and learned nothing at all.

But then again, attendees at serious conferences also share positive experiences. They learn about the trends in search engine optimization, and they make valuable connections with industry experts.

Let’s be clear about something: each conference holds its value. Learning about the upcoming SEO and digital marketing trends in your niche gives you a powerful advantage. The only problem is that you’ll learn about these things anyway since people will share them after the conference.

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Still, connecting with collaborators and even competitors is essential! You can talk to the speakers, ask questions, and get real answers. You’ll get into productive discussions about practices that work and those that no longer work.

Sure, each SEO conference comes with a fee attached. But listening to an industry authority telling you about the best SEO practices will justify it.

Here’s what Matrix Marketing Group learned from SEO conferences in 2019, and putting those learnings into action resulted in the following rankings.

Just open up to the opportunities. The fees are not that big, and the experience can be a huge one. Every career requires an investment.

Does this mean that you should book your spot at every conference available? No! You should be smart with your choices. Time is money, after all.

We’ll give you a list of the best digital marketing conferences for 2020. These are not the most popular conferences that every SEO practitioner knows about. We’ll focus on events for experienced insiders, which deliver great value for your money.

Top 3 Digital Marketing Conferences 2020

Digital marketers love conferences, conventions, and summits. We’re an overly competitive bunch, obsessed with trends, addicted to the internet, and avid self-starters. Put thousands of internet marketers in a single room and watch the collaboration and innovation take place.

Unless you have an unlimited budget, you probably can’t attend them all. But with a wide range of host cities, prices, speakers, and agendas, it’s easy to find a conference that’s right for you.

Engage Marketing Conference 2020 – Portland, OR

This event is promoted as “not your ordinary, run-of-the-mill marketing conference.” If you explore the hashtag #EngagePDX on Twitter, you’ll see there’s quite some interest going on. This year’s Engage Conference features several notable speakers:

Stephen Williams (Executive Director – Digital Marketing and CRM Operations at Fox Networks Group)
Ashley Ward (Director of Marketing at Madhouse Matters)
Marty Weintraub (founder of Aimclear Marketing Agency)
James Svoboda (CEO of Webranking.com)
Marcus Tober (founder and Chief Innovation Officer at Searchmetrics)
Alexis Sanders (Senior SEO Manager at Merkle)
Eli Schwartz (Director of Growth & SEO at SurveyMonkey)

Engage emphasizes experience and education. It’s a non-profit organization that supports the digital marketing community in every way possible. For business owners and marketing agencies that aim to grow revenue, it’s a great learning opportunity.

Yes, you can still make a website with a good focus on SEO if you don’t attend Engage. Not every business owner attends conferences, but they even educate themselves through user guides and online courses.

What will you learn at the SEO conference?

This conference offers highly informative panel sessions and learning tracks for business owners and practitioners in digital marketing, search engine optimization, UX design, content marketing, social media, paid media, and more.

You’ll attend panels with leading experts from the marketing industry. Their speeches offer deeper insights from what you’d usually read in various online guides.
Workshops enable you to ask questions and get practical answers. Engage is known as a conference that triggers productive discussions among participants. If you’re wondering about practices you still haven’t implemented, or you want tips on the ones you currently rely on, you’ll benefit from the workshops.
You’re getting scalable and actionable tips that you can immediately implement in your practices. This is an excellent opportunity for business owners that are just starting to develop their marketing strategies. However, it’s also beneficial for seasoned SEO practitioners who want to keep track of the trends.
The networking opportunities are fantastic! Marketing experts connect with potential clients, as well as with collaborators and competitors. Business owners have a chance to communicate with several marketing agencies.

What’s the date of the marketing conference?

The conference is scheduled for March 12th and 13th, 2020. It will take place in Sentinel Hotel, Portland. The conference starts at 7:30 AM on March 12th and ends at 7:00 PM on March 14th.

What’s the price?

If you buy your ticket early, you’ll only pay $249. For a two-day conference packed with events, that’s a very reasonable price. However, it’s only available for the first registrants, so you have to hurry up.

For SEMpdx members who book their place early, the price is $349. Non-members pay $379 and get an annual membership included in the price.

The prices will increase as the dates get closer, so it’s best to book a spot as soon as possible. Non-profit organizations and students get a discount of $100.

Keep in mind that you’re only paying for the tickets. Since it’s a two-day conference, you’ll also need accommodation in Portland.

Pubcon Austin 2020 – SEO Conference

Pubcon is not the kind of conference that shows up and disappears after taking people’s money. This is the 19th year of Pubcon. The themes are focused on digital marketing. There’s a lot to learn from real experts featured as keynote speakers. These are the ones that will share their wisdom in Austin:

Nagendran Rangan (Senior Program Manager at Microsoft)
Roger Dooley (author of Friction and Brainfluence)
Gary Illyes (Webmaster Trends Analyst at Google)

If you don’t make it for the Austin Pubcon conference, you might be interested in Pubcon Florida 2020, which will take place in spring.

Gary Illyes will be featured as a keynote speaker again. However, you’ll also get a chance to hear Annie Cushing (author of Making Data Sexy), Carolyn Shelby (SEO Manager at ESPN), Daniel Waisbert (Search Advocate at Google), Purna Virji (Senior Manager of Global Engagement at Microsoft Bing), and Susan Wenograd (Vice President of Marketing Strategy at Aimclear).

However, we singled out the Austin conference because it’s more compact. It takes only one day of your life, and it’s more affordable than the more extended conference in Florida.

What will you learn?

The agenda is highly relevant to SEO practitioners. The speeches and workshops will focus on the latest trends and strategies in search engine optimization, social media marketing, pay-per-click marketing, content marketing, and overall digital marketing strategies.

Pubcon conferences bring a lot of value in the industry because they are focused on helping businesses to achieve their goals in marketing.

Forbes labeled Pubcon as the top conference for growing your business. Yet, it’s strange how many business owners and SEO practitioners aren’t aware of the opportunities it offers.

A dedicated conference, however, offers multiple opportunities that are worthy of attention:

If you’re an SEO practitioner, you should know that many potential clients will attend Pubcon Austin 2020. If you’re a business owner, you’ll connect with marketing experts, who can help your business grow. Networking is the main reason to attend a conference like this one.
Pubcon includes an exhibition, where businesses from the marketing industry showcase their services. This is a great way to learn about your competitors and potential collaborators.
When you spend time with experts from your niche, you figure out where you stand with your skills. If you’re realistic, you’ll identify your weak spots and you’ll work on them. You’ll also acknowledge your strengths and you’ll reinforce them.
Pubcon conferences are known for their practical takeaways, which you can immediately implement in your digital marketing practices.
The networking potential is enormous. You’ll talk to different people and connect on LinkedIn and other platforms.

What’s the date?

It’s close. Pubcon Austin is scheduled for February 6th, 2020.

It’s a one-day conference, so you don’t have the “I’m too busy” excuse. Everyone can dedicate a day of their life to professional growth.

The schedule is pretty packed; you’ll listen to the keynote speakers and attend several concurrent conference sessions. The agenda starts at 7:30 in the morning and wraps up at 6:30 in the afternoon.

The Pubcon website gives clear instructions on how to handle the busy traffic in Austin and make it at the spot on time.

What’s the price?

Since it’s a one-day conference, it won’t set you back for a tremendous amount of money. If you book your spot by December 5th, you’ll pay $349. From December 6th to December 31st, the price is $449, and it’s $499 after January 1st. It’s possible to pay on-site, but the price is higher: $599.

There aren’t any discounts for students and non-profit organizations.

Conductor C3 Conference, New York

This is one of the most notable events in the digital marketing industry. It’s known as “The Global Organic Marketing Conference.”

Currently, the agenda is still in development. Registration is not open, and the keynote speakers aren’t defined. However, based on the experience from previous years, C3 2020 certainly deserves your attention. Those who sign up for event updates will get a special discount code that they can use once registrations become available.

To understand why this conference is so valuable for a digital marketing practitioner, you should take a look at the sessions from previous years. These are only a few of the speakers from last year’s conference:

Gary Vaynerchuk (CEO and co-founder of VaynerMedia)
Julie Rice (co-founder of SoulCycle)
Leland Melvin (former NASA astronaut and NFL player)
Rand Fishkin (founder of SparkToro)
Vanessa Boutwell (Director of Consumer Engagement Marketing at Logitech)
Jon Chang (Head of Consumer Growth at IBM)
Seth Besmertnik (CEO and founder of Conductor)
Valarie Bastek (Senior Director at Wyndham)
Garth O’Brien (Director and Global Head of SEO at GoDaddy)

Those are some big names in the marketing industry, and they weren’t the only speakers that the attendees had a chance to learn from.

What will you learn?

This conference puts you in direct contact with experts in SEO and overall digital marketing. Each session gives you valuable insights that you can directly implement in your strategies.

On the official website, you can read testimonials from people who attended the conference over the previous years. Here’s one that caught our attention: “I walked away from C3 understanding how to create the right message for the right customer at the right time, and how to be quantifiably accountable for that.” This is a testimonial shared by a senior content marketing manager. If someone with such an experience has something to learn, it’s clear that marketing practitioners at all levels will benefit from C3.

How else will you benefit from C3?

It’s one of the most popular conferences for marketers from leading brands. Last year, 49% of the companies that attended were B2C companies, and 38% were B2B companies. 30% of the attendees were on the director level, and another 30% were managers at their companies. That says enough about the networking potential of C3.
Last year, the participants had a chance to learn valuable SEO tricks. They also learned about the customer-first revolution, quantum content theory, mindfulness practices related to marketing, advanced SEO automation, evergreen content, and much, much more. It’s one of the most resourceful events that a marketer could attend.

What’s the date?

The agenda is still in the process of development. We don’t know the precise dates, but this conference is usually scheduled in May. It’s a two-day conference with a packed schedule that starts at 8:00 AM on the first and wraps up at 5 PM on the second day.

What’s the price?

It’s one of the more expensive conferences for digital marketers, but it also offers impressive value. The price for 2020 is still not defined. Last year, the ticket was set at $1,199. If you plan to attend, sign up for notifications, and you’ll get a special discount code once they open the registration process.

Other SEO conferences

SEMrush Webinars 2020

Take part in educational webinars conducted by the best digital marketing experts. SEMrush hosts multiple webinars each week with topics such as: Drive Profitable Growth at Scale with Google Shopping, Take Content Marketing to the Next Level, Winning with Best-in-class WordPress Plug-ins, Advanced PPC, Top 10 Facebook Advertisement Hacks of 2020.

Key Information
Date & Location	Online
Website	https://www.semrush.com/webinars
Cost	Free

Pubcon Austin 2020 – SEO Conference

Pubcon Austin 2020 will provide four educational tracks each hour and each session will include industry-leading speakers offering the latest strategies in SEO, PPC, social media, content, digital marketing strategies and more. We have been told repeatedly how valuable Pubcon can be to a business, consultant or agency. The reason why — we provide tactical resources and insights that can help businesses reach their marketing goals.

Key Information
Date & Location	February 16, 2020. Austin, Texas.
Website	https://www.pubcon.com/pubcon-austin-2020-att-center
Cost	Starting at $349

SMX: Search Marketing Expo

We’re bringing a newly redesigned program to SMX West. Join us February 19-21, 2020, in San Jose for two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers.

You’ll get the same high-quality content and actionable takeaways SMX is known for – all at a lower cost and with less time away from the office.

Key Information
Date & Location	February 19-21, 2020. San Jose, California.
Website	https://marketinglandevents.com

Fit Those SEO Conferences in Your Schedule!

There’s still enough time for you to do your research and decide what conference you’d benefit from the most.

You have plenty of options. Search for an SEO conference that’s close to your location, so your travel expenses won’t be too high. Book your ticket in advance, so you’ll get a good discount.

Each conference has its advantages. What exactly do you want to learn? Check out the keynote speakers and topics covered, so you’ll choose a conference that helps you brush up your skills and develop new ones.

We’re listening.

Have something to say about your thoughts on the SEO conference in 2020?

Share it with us on Facebook, Twitter, or LinkedIn.

Natalie Fia is a digital marketer, graphic designer, and content developer. She’s currently developing a beginners’ digital marketing course that aims to provide a comprehensive online marketing methodology. In her free time, Natalie is contributing to various social causes through various non-profit movements.

Are you not getting the results you had hoped for with your current marketing SEO agency? Let the experts at this Denver SEO agency help you generate more web traffic, convert more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing SEO services or contact us to schedule a free consultation to discuss your needs and our services.

General FAQ’s

What is SEO Conferences?

SEO Conferences is an annual SEO event hosted by SEO professionals. This event assembles local and international SEO experts, enthusiasts, bloggers, digital marketers, and business owners – people who want to learn and grow their businesses to new heights.

How can SEO Conferences help a small business?

These are the best SEO conferences to learn more about the latest SEO (and digital marketing) strategies, trends, tips, and tools in 2020.

What is search engine optimization?

Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

What is an SEO agency?

An SEO agency offers search engine optimization services to businesses to help them improve their visibility online. SEO is the process of making changes to your website design and content to make your site more attractive to search engines like Google.

How to Get on the First Page of Google with Effective Marketing

Sabine Wolf · October 7, 2019 ·

How to Get on the First Page of Google with Effective Marketing is a Top Priority for Most Modern Marketers

For most SEOs and Modern Marketer, the aim is to drive web traffic and getting on the first page of Google is essential.

The first page of Google is important and we’ll discuss how to get on the first page of Google. There is no tricks or gimmicks just hard work.

This is always the universal goal for all websites and eCommerce businesses. Whenever an Internet user searches, the aim is always to make it to the top search results. This means the first page of Google.

The good news is that although competition is stiff, the means of marketing are also now more many than ever. There are different avenues for you to market your products and services, which give you an advantage in this competitive industry.

Let’s see what our friends at Matrix Marketing Group are up to with its SEO efforts.

Matrix ranked at the top of the page with over 63,300,000 results.

And there’s more. Not bad, #1 out of 55,300,000 results. Where does your web page rank?

digital marketing agency — Matrix Marketing Group

Those are impressive results. You have to dig into your SEO metrics and results. You can do that for free right in Google Search Console. If you have never done this before you must learn.

That said, here are some of the most effective marketing types you shouldn’t ignore.

1. TikTok Marketing

Did you know that even a simple act of signing up and having a TikTok account can be an excellent marketing strategy?

Many years back, TikTok was used only to post short videos, mostly of music. Now, the content of these videos has expanded even to advertising or informative-type of videos.

With TikTok, a majority of its users are coming from Generation Z. These refer to those who come after the millennials. Hence, you can assume that they’re younger than their twenties. And, much of their population is also female-comprised. This is where the effectivity of TikTok marketing comes in.

If your product niche speaks to young females, then this is an avenue you shouldn’t miss. TikTok users don’t even need to follow anybody for them to find posts.

A quick browse through the “Discover” section sends them through many videos in a day. Advertise your products here, and you’re sure to have a better reach or better organic traffic.

In 2018, TikTok was one of the most downloaded non-game apps on the Apple store. This only means that the population on this site is exploding. TikTok statistics will also show you how effective this form of marketing can be for you.

2. Paid Advertising Helps Rank on the First Page of Google Quickly

Paid advertising is one of the more common forms of online digital marketing. Before all other types of marketing came to be, paid to advertise already existed. Albeit older, it still hasn’t ceased to be effective.

In the day and age of digital marketing, it’s still very much relevant. Paid advertising or paid marketing refers to the marketing of goods and services through advertisements. These ads can either be on television, websites, and social media sites.

Despite the coming in of newer modes of marketing, paid advertising isn’t one to miss. Its reach is still very impressive.

The problem with paid search is that once you turn off your ad spend what do you think happens to your web traffic? Poof!

3. Social Media Marketing

First, an effective social media marketing requires familiarity with popular social media sites, such as Facebook and Instagram. If you’d like to make it big on Google, these are avenues of marketing that you’d also have to take advantage of.

Facebook and Instagram are no longer used to give out comments and post photos and videos. Besides sending messages to users, these social media sites can also be integrated with ads.

Facebook and Instagram are increasing in population. This means that through these social media sites, you’ve got a worldwide population at your reach. During their breaks, mobile phone users also spend much of their time on social media sites.

When you introduce your products and services during this opportune time, chances are, they’re going to search more about your business on Google. Next thing you know, you’re going to make it to the first page of Google. Thus, social media marketing makes you relevant.

Think about social media like an online networking event. You must listen first and then amplify your reach. If you are selling SaaS for enterprise account firms with social selling to you run over the Cosmopolitan twitter feed for leads? Or do you go to The American Association of Finance & Accounting (AAFA) Twitter feed? What would you do? Hey, it’s up to you.

4. YouTube Marketing Helps Rank on the First Page of Google

YouTube Marketing is placed on a different section as social media marketing. For starters, the strategy applied on Youtube videos is different.

On Youtube, you’ve got more leeway to expound verbally on the products you’re trying to promote – you can post longer videos. Hence, your ads are also more in-depth. This differs greatly from the written captions preferred on Facebook, and the shorter clip limit on Instagram.

YouTube Marketing is a marketing strategy that shouldn’t be missed out on. One of the most common, and most effective means of marketing, is affiliate marketing.

If you look around the website, you’ll find numerous Youtubers getting into the bandwagon. Why? Because it sets your message straight to your viewers, it’s convincing. It practices search engine optimization techniques. And, it gets you straight up to the first page of Google.

Conclusion on how to get on the first page of Google

Marketing has evolved since its inception. Gone are the days when marketing was limited only to the traditional forms of marketing, as it was then known.

With technology also came a more expanded, and more effective way of marketing. Thus, to be successful in your business also means ensuring that you make it to one of the top search results on engines, such as Google.

There is a huge opportunity in the digital space where you can beat the competition without having to outspend them.

We’re listening.

Have something to say about your thoughts on how to get on the first page of Google?

Share it with us on Facebook, Twitter or LinkedIn.

General FAQ’s

How can SEO ranking help a small business?

Although it takes longer to run an effective SEO campaign, organic search is still worth the time and effort. It’s a lot cheaper to invest in, it attracts more click-throughs than PPC, and organic search results are more trusted than PPC ads.

What is the Google search algorithm?

Google Search uses PageRank as its algorithm to rank web pages in their search engine results. PageRank is a way of measuring the quality of website pages.

What is the Googe search console?

If you are involved in SEO and search, then Google Search Console is a must. Google Search Console free service administered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

What is Google’s Lighthouse?

Lighthouse is an open-source, automated SEO tool for enhancing the quality of web pages. You can run it against any web page, public, or requiring authentication.

SEO

Content Clusters are critical to SEO, often pillar content.

What is a content cluster: A Definition

Why Content Clusters Help With SEO

What About User Intent?

Why Keywords Just Won’t Cut It Anymore

How to Create Your Content Cluster Strategy

Establish Your Goals

Define Your Buyer Personas

Define Your Existing Content

Create Your Pillar Page

The Final Step for Content Cluster

General FAQs

What is a content cluster?

What is pillar content?

Are buyer personas that important?

Why use content clusters?

Ecommerce SEO is the process of making your online store more visible on search engine results pages (SERPs).

What is an ecommerce business?

Free Guide: The Definitive Guide to SEO in 2021

Ecommerce websites?

What are Ecommerce SEO and e-commerce websites?

The Ultimate SEO Guide

Ecommerce Platforms

What are areas of SEO important to consider with E-commerce websites?

Ecommerce keyword research

Meta tags and descriptions

Internal linking

Get Your Free ‘Complete Website Redesign Guide’ Companion Workbook For This Article!

The Different Areas of Ecommerce SEO

Off-Page Elements:

Internal Link Structure:

Product & Content Descriptions:

Navigational Structure:

The Ultimate SEO Guide

Why You Should Invest in Ecommerce SEO

Tools to make Ecommerce SEO easier

How to Optimize Your Store for Search Engines

How to Promote Your Online Store and Increase Sales

Tools to make Ecommerce SEO easier

SEO Tool RankMath

SEO tool Semrush

What does an ecommerce SEO agency do?

43 Ecommerce SEO Tips from Online Store Owners

Ecommerce SEO is essential if you are expecting sales revenue for the Web.

1. Use Google Page Speed Insight to test your site and improve your site speed.

2. If you sell custom items, make sure the corresponding webpage is as specific as can be, and uses target keywords.

3. Don’t clutter your menu.

4. Schema mark-up and structured data must be implemented consistently.

5. Make sure pop-ups don’t obscure content.

6. Keep product pages comprehensive.

7. Take internal linking seriously with Ecommerce SEO.

8. Use an external feedback system like Trustpilot.

9. Do not buy backlinks for your Ecommerce SEO

10. Stop going for the well-known keywords.

11. Design a logical site structure.

12. Right size your images with Ecommerce SEO

13. Get rid of the accordions on your PDP.

14. Use headers to make content easier to read.

15. Audit everything every six months with your Ecommerce SEO

16. Think about subcategories for your product pages.

17. Put yourself in the shoes of comparison shoppers.

18. Minify HTML, CSS, and Javascript to increase site loading times.

19. Don’t lose the forest for the trees.

20. Asking visitors to leave a conversion page is asking for a higher bounce rate.

21. Implement FAQs (Frequently Asked Questions).

22. Focus on chatty and conversational keywords.

23. Your business contact page matters too for Ecommerce SEO

24. Using Semrush, use Google search to filter results for questions.

25. Invest in a full-time copywriter. It’s worth it.

26. Don’t forget about mobile and Ecommerce SEO: Speed

27. Write unique product content with Ecommerce SEO

28. Use 360-degree product images.

29. Segmentation is important.

30. Buyer’s Guides/Whitepapers are good for Ecommerce SEO (and useful for making customers trust you)

31. Word count minimums on for Ecommerce SEO product pages

32. Create faceted landing pages

33. Target paid and organic search results simultaneously

34. Quantity does not mean quality for Ecommerce SEO

35. If you’re using a premade theme, make sure it’s Ecommerce SEO friendly