Table of Contents
- 1 Modern marketers know why content marketing is important, do you?
- 2 History of Content Marketing
- 3 Content Marketing Today
- 4 Benefits of Content Marketing
- 5 How To – Content Marketing’s Must-Know Tips and Rules
- 6 It Generates Inbound Leads
- 7 Importance of Content Marketing
- 8 Why Content Marketing Is Better than Other Marketing Methods
- 9 How many posts should I publish per day?
- 10 Wrap Up
- 11 General FAQ’s
Modern marketers know why content marketing is important, do you?
We will explore why is content marketing important for your business. Content marketing is important is helps keep you in front of your target audience and rank on the search engine, Google, or Bing.
In the past few years, the internet took first place as the newest and fastest method of sharing information across the world.
As a result of this, businesses and marketers saw great opportunities to promote and advertise their products and services. This is how content came to be the best marketing method of the digital era.
Today, we are going to dive further into the world of content marketing and find out what exactly makes it so good for the growth of a business and share a few quick tips, tricks, rules, and vital facts that you can potentially use to your advantage.
Before we start, we are going to do a brief introduction to content marketing and why content is important in digital marketing.
History of Content Marketing
Not long after, businesses started following up on the new trend, and the famous French tire company Michelin was next to implement this marketing technique to its fullest potential.
In the year 1900, the company published a 400-page document in which drivers could find important information about auto maintenance as well as useful travel advice.
In addition to being mostly successful, marketers saw that the document helped build trust between the company and the viewers, and they received a lot of positive feedback.
Ever since then, famous brands and large business companies have been focused on implementing content marketing almost everywhere, receiving twice the results and sales they did before.
Content Marketing Today
Many things have changed throughout the years, but one thing remains the same – content marketing is still one of the best marketing options. With the rise of the internet, businesses took their focus off of cable TV and billboard advertising and focused more on the internet, smartphones, and computers.
Statistics have shown that content marketing, on average, is three times more efficient in terms of leads than outbound marketing. The method has developed so much so that 60% of B2C marketers use content marketing strategies.
In addition to this, more than 80% of marketers are ready to invest even more in this technique, so they continue to develop in new ways.
A clearly defined audience, fresh content, and a way to engage with the viewers and receive feedback are the few key points that work up to incredible content.
Down below are six key facts and statistics recommended for everyone who wants to improve their content strategy. So, we suggest you take a look and find out how to always bring the best content to the viewers and stay ahead of your competition.
Benefits of Content Marketing
1. Generate leads.
Content marketing can also generate leads. When your audience views your content, they’re more likely to be interested in purchasing from you. Calls-to-action (CTA) positioned in your content can generate new leads for your sales team.
So, how can content generate leads?
Great content is a way to drive your target audience to a specific webpage (e.g., landing page). We help our clients create content to provide their visitors with useful information. You should include CTAs scattered throughout your content. For example, inline, bottom-of-post, in the hero image, and website side panel. The more your visitor likes your content, the more likely they are to click your call-to-action and move onto your landing page.”
It’s excellent (and easy) to increase your social media followers across your social media channels, and it’s quite another to create content that trends. If you’re one of those businesses that doesn’t see much traction despite having a huge follower base, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media marketing.
3. Build trust with your target audience.
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers. When you create value taking nothing in return, your audience is more likely to trust your advice and recommendations.
, when your content shows up at the right place and the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they are to have a positive association with your company.
4. Increase audience retention.
Great content is a valuable asset for a brand. It can create a positive experience for your potential customers and bring them to a business outcome. It’s your method for capturing your audience’s attention and reinforcing a positive brand impression.
5. Improve conversions.
The content you post influences conversions. Customers are more likely to purchase from you once they’ve read your content. The high-quality, consistent content helps your audience connect with you and gives them the information they need to make an educated purchasing decision.
Your content should always include a CTA and guide your readers on what they should do next.
6. Enhance SEO efforts.
The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.
For example, your content should help your business become visible online and build trust and authority with your audience. With a developed content strategy, such as the pillar or cluster mode (website architecture), your content will rank higher in search engines if you do it right.
Creating quality content will also help build your authority online. If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.
Plus, your customers are more inclined to trust you if they view you as an industry expert. Your content should show your expertise in your field and provide valuable answers to your audience’s questions.
Overall, content marketing is essential. But how can you be successful at it?
You can assess the quality of your content. One beneficial assessment of quality is content scoring.
As more businesses are increasing their content marketing budget, there’s never been a better time to incorporate content scoring metrics into your marketing campaign.
With the help of content scoring, the Red Hat team improved its content marketing performance and offered great value to their audience.
How To – Content Marketing’s Must-Know Tips and Rules
Competition in the content marketing world is ruthless. Putting out content and making sure it turns into a monthly income depends solely on the marketing strategy and commitment, as well as putting out as much content as you possibly can. And we are going to show you how to do this – the right way!
It makes sense to turn to experts like content marketing strategists in a digital marketing agency.
It Generates Inbound Leads
More than 90% of content marketers focus on using the strategy of content marketing to generate inbound leads.
Supposedly, 53% of the value content creation the most, while 72% claim content marketing increases leads as well as engagement more than other types of marketing.
Content Marketing Builds Trust
Statistics have shown that 61% of customers purchased after reading a recommendation on a blog. Businesses that post on blogs regularly have a 126% increase in traffic than others.
This speaks for itself, as it shows that content marketing doesn’t just help engage with viewers. It also builds trust, as people are more likely to be interested in a service or a product that is well presented to them.
Since we mentioned blog posts above, it is important to keep in mind the fact that 71% of B2B buyers read blog posts. Based on this fact, 66% of marketers implement blog posts on their social media.
And as far as research shows, half of the traffic which skims through blog posts is looking for recommendations and opinions. So, here comes a familiar point we mentioned above – the more posts, the better.
Regular Content Distribution
More than half of businesses and marketers post at least once a day. On average, sources reveal there are 1,500 thousand new posts on WordPress alone every minute. And while 70% of marketers set their priority on content quality than quantity, more content needs to flow through a website.
Spreading Brand Awareness
There is no doubt that the effectiveness of branding is indisputable, which means that creating the right marketing strategy in a way that traffic will become familiar with is essential.
Sources show that 72% of marketers believe branded content is way more effective than traditional advertising. This has been confirmed, as a study focused on traffic revealed that 91% of users were more likely to choose popular-brand products.
Content Marketing is Way Less Expensive
Believe it or not, content marketing costs 62% less than traditional marketing. In addition to this, 28% of marketers have seen a significant drop in their spending after switching to digital marketing from traditional marketing.
But this doesn’t change the fact that conversion rates are six times higher when a company uses content marketing.
Known in some circles as the “Pillars of Content Marketing,” following these six steps and taking a good look at how large companies and businesses implement them in their everyday content marketing strategies is a sure way to grow your own business and witness skyrocketing results.
Now that we have gone through the basic rules, we must know the importance of content marketing. In other words, through a few examples and key points here and there, we are going to focus on how to use all of the rules we mentioned above correctly.
Importance of Content Marketing
The number of new businesses, companies, websites, and groups that use content marketing to advertise their services and products is growing each day. Therefore, it doesn’t matter whether you are a business owner, an entrepreneur, or a freelance blogger.
If you want to stand out and crush the competition which comes your way, you need to know how to implement them successfully.
Content marketing is best when used to promote a product or service. But throughout the years, marketers have been trying out different methods of using this technique and found out that there was a 68% increase in the usage of visual-audio content in B2C marketing.
If you want to reach more of your audience, then creating engaging content with video and audio is the best way to do it. If you are short on ideas, you can always use these methods to only present or demonstrate how amazing your product is.
Not only is audio and video information more engaging, but experts recommend it for anyone who wants to gain the most from marketing, as statistics show that blog posts with images receive an astronomical 94% higher view-through rate.
The total number of blogs online in 2019 is estimated to be more than 30 million, with around 5 million blog posts per day. On the other hand, an excellent example of audio content engagement is the fact that 73 million people tune into podcasts every month.
Blogging is another form of content marking that, in the past few years turned from a hobby into a profession.
These days, there are more and more people who monetize their posts and blogs and make a living out of them, which as a result, makes blogs longer, filled with more information, images, interactive content, and even educational videos.
Another important thing we should keep in mind is that your content is essential for SEO.
By binding content marketing and SEO together, they form a synergy that is changing the digital marketing world.
SEO helps guide the content towards the right path, helping you focus on the important things when it comes to constructing content, which are:
- Web Design
- User Experience
- Quality Content
Keeping in mind all of the above at all times when working on your content marketing strategy is guaranteed to result in some incredible changes.
Now that we’ve scrolled through everything important, we need to take a quick glance at why content marketing works better than all other types of marketing.
Why Content Marketing Is Better than Other Marketing Methods
One quick look at the results content marketing is bringing marketers is enough to call it today’s best marketing method.
Instead of what-you-see-is-what-you-get advertisements and promotions like on cable TV, content marketing is highly personalized and has something to offer to every kind of audience.
There are so many target groups and so many marketers that there is a blog or a YouTube video for every subject you might be interested in.
This means that the vital component in which content marketers benefit is the fact that they can establish a close and personal relationship with their target audience, who will regularly check out the content you provide.
In another way, content marketing is unique because it provides a diversified content marketing strategy, and you have plenty of options to choose from, such as Facebook, Youtube, Instagram, Pinterest, Tumblr, Snapchat, and others.
If you are someone who sets foot in the world of content marketing, it is important to pay attention to metrics. There isn’t just one single metric that measures content.
But this is where the efficiency of your content marketing strategy can come to play and be divided into a couple of categories that will give you a more in-depth look at what is happening on the market.
To be more specific, there are four basic types of content marketing metrics, and down below is a list of what those metrics are.
Consumption metrics focus on the number of people that have read the article, seen the video, or generally gone through the published content.
The second most common metrics system is sharing, which focuses on the number of consumers that shared the video with others.
Sales metrics are an important factor in content marketing. The sales pipeline metrics should always be analyzed for changes, as they specify how many of the content consumers become customers for a service or a product you are offering.
Lead Generation Metrics
Lead generation metrics serve the sole purpose of answering how many of the consumers turn into leads.
Start by developing your demand waterfall for sales. The demand waterfall typically is broken up into about four stages for a simple e-commerce site in as many as 15 stages for complex sales.
In digital marketing, almost everything can be measured. Therefore it’s important to start with your demand waterfall and make assumptions and set benchmarks before you engage in digital marketing campaigns. You can measure success easily.
If you can’t remember the specified metrics right away, think of it like a system that every consumer goes through and ask yourselves the important questions.
Oh, and there is one more question which needs to be answered:
How many posts should I publish per day?
The answer is: As many as you can: the more content you post, the better for you.
The pillars of content marketing are not something that can be implemented overnight, but it is worth investing time in.
What’s more, it will provide a fantastic opportunity for you and your business to grow and expand to a whole new level. We hope the information contained in this article has helped you better understand how content marketing works and how you can use it to your advantage!
Is content marketing effective just look at some results here? Matrix Marketing Group boosts your web pages through both on-page SEO and off-page SEO techniques.
In order to be successful in search and SEO, you must have a content marketing strategy. Without it, you will need to pay heavily in paid media advertising to draw in web traffic.
Turn the ads off and your traffic will drop. You can estimate by how much just look in your Google Analytics. Similarly, you can see estimate traffic from earned content as well.
Have something to say about your thoughts on why content marketing is important?
What is a content marketing strategy?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Why is content marketing important?
The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. Providing high-quality content is one of the most important things you can do to attract clients and create interest in your business. It is also the gas for your website for search rankings.
How can content marketing drives sales?
Content marketing drives sales by meeting goals along the sales cycle. Here are some examples: Spreading brand awareness: Customers discover and learn about your brand through content they encounter organically through search or by clicking on paid advertisements.
Why content is important in digital marketing?
Four main reasons why content is so essential to your overall marketing strategy: It educates your audience to make smarter purchasing decisions. You can fuel content with SEO, helping you attract more high-quality leads through search engines. Content marketing can be shared to amplify your social media strategy.