Marketing qualified lead (MQL)

Leads are the lifeblood of your marketing strategy. Without qualified leads, there would be no conversions, purchases, or new clients.

Marketing Qualified Leads give you that coveted first-touch opportunity with potential customers based on their search engine rank and interest in your product/service. They’re also usually more likely to convert than general web visitors because they’ve specifically searched for what you make or do prior to finding out about it from you – meaning they have a higher level of trust in the company and its products.

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