Leads are the lifeblood of your marketing strategy. Without qualified leads, there would be no conversions, purchases, or new clients.
Marketing Qualified Leads give you that coveted first-touch opportunity with potential customers based on their search engine rank and interest in your product/service. They’re also usually more likely to convert than general web visitors because they’ve specifically searched for what you make or do prior to finding out about it from you – meaning they have a higher level of trust in the company and its products.