Customer lifetime value is the total worth to a customer’s business over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a great way to drive growth.
What is the customer lifetime value (CLV)?
2023 Digital Marketing Benchmark Report
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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