Digital Marketing Strategies for Healthcare Companies

21 Top Digital Marketing Strategies for Healthcare Companies to Succeed

Use these 21 digital marketing strategies in 2022 for eCommerce companies to blow your competition away.

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With digital marketing strategy for ecommerce businesses, there is no such thing as “set and forget.” 

The digital landscape changes so often that marketers need to look for new technologies and platforms and what these mean for how we do our jobs. 

As digital marketing becomes more complex, staying informed of the latest trends is important to stay ahead of the competition.

You’re looking for digital marketing strategies, but you don’t know where to start.

If you want digital marketing strategies to help your business succeed in 2022, this article is for you!

Let’s take a look at  21 digital marketing strategies that will give your business the edge in 2022.

Digital Marketing Strategy to Win More Sales

Digital Marketing Strategy healthcare

When was the last time you reviewed your digital marketing strategy for 2022? 

Digital marketing has come a long way in the last five years ago and your digital marketing strategy framework may need to be refreshed. Your digital content marketing strategy plays a big role.

Businesses are continuously trying and testing new techniques to attract their target audience. 

Focus on Personalization for Your Digital Marketing Strategy

Personalization for Your Digital Marketing Strategy

In the past, marketing content was produced for mass consumption for millions of viewers. It was easy and quick to produce and didn’t cost a lot. 

However, it lacked a personal touch. Your existing customers, potential prospects, and others who were never going to buy your products were delivered the same kind of messaging.

Data-driven marketing changes all of that. Today, you can customize your marketing content based on the interactions you have had with your visitors and customers. 

Marketers should look for ways to personalize every single message to their prospects and leads. You can do this by digging deeper into analytics and understanding demographics, affinity categories, past behavior, and in-market segments.

If you want to look at good examples of personalization, consider Netflix, Amazon, and YouTube. These platforms display products and services to users based on their past behavior and preferences.

An excellent way to start personalization is by dividing your audience and site visitors into groups based on their actions. Users can be segregated based on first-time purchases, abandoned carts, repeat purchases, and page views without conversion. Then you can send them the correct marketing content based on the type of customer relationship you have.

What is a digital marketing strategy?

What is a digital marketing strategy? A digital marketing strategy is a marketing plan that helps your business achieve specific digital marketing goals through carefully selected online marketing channels such as paid, earned, and owned media.

1) Build a Comprehensive Sales Funnel

sales funnel

This follows from personalizing your marketing content. A sales funnel involves building content for various stages of a customer’s journey.

The thing is, you will get all types of audiences on your website, from first-time visitors to regular browsers and dedicated customers. Y

ou can’t attract all of them with the same type of sales pitch. You need to adjust your layout, design, and content based on your visitors’ journey.

If your content ranks high on SERPs, but you notice a high bounce rate or low average session duration, this could be due to a mismatch in expectation. The visitor must have landed on your website intending to find something, and your content didn’t meet their expectations. 

Digital marketers spend much time creating top-of-funnel content that grabs attention. However, they fail to follow through with content that maintains an interest in the funnel’s middle and leads to conversion near the bottom of the funnel.

Make sure to diversify content on your site regarding formats and topics to cover all areas of your sales funnel. You can post images, animations, infographics, videos, and podcasts to improve your digital marketing content’s versatility.

Also, consider the questions or concerns people might have as they move through your content. Give answers to satisfy these queries and create in-depth content to convert visitors into prospects and prospects into customers.

1) Understand your target audience.

The first digital marketing strategy to keep in mind is understanding your target audience. 

Understanding the digital behaviors of the people you want to reach is critical for all digital marketers. If you don’t know who they are, how will you know what they’re looking for?

To understand this, there are a few digital tools that can be used to help with digital marketing research:

  • SurveyMonkey – Conduct surveys and polls
  • Google Keyword Tool – Find keywords related to your industry or business
  • LinkedIn Sales Navigator – Track the digital footprints of your prospects and current customers

2) Determine your marketing goals.

Determine marketing goals

Now that digital transformation is well underway, digital marketers can’t just sit back and work on old-fashioned marketing campaigns.

To keep up with the digital world, it’s important to know your goals – both short-term and long-term. 

Short-term digital marketing goals can include:

  • Driving traffic to your website
  • Increasing the number of conversions on your website
  • Getting more social media shares

Long-term digital marketing goals might include:

  • Increasing customer retention and engagement rates 
  • Gaining a larger share of the digital market and taking back market share from competitors you’ve lost in the past few years 
  • Employing digital tools that will help with digital transformation.                            

3) Commit to digital transformation.  

Digital transformation is something that marketers need to constantly work toward if they want to stay ahead of their competition. 

There are so many digital marketing strategies out there, and it would be impossible for marketers to keep up with them all – digital marketers need digital transformation. 

Digital transformation is the process of creating a digital strategy, implementing digital tools for your business, and optimizing digital assets so that they work better across all digital channels.

If you want to stay ahead of the competition, digital transformation is where it’s at!

4) Implement digital marketing tools.  

With digital disruption changing the landscape of how we market our businesses, many new digital marketing tools will help with this transformation. 

These include:

There are hundreds more out there, but these three are critical if you want to remain competitive in 2022.

5) Know where your customers are.  

Understanding digital behaviors related to digital marketing is important, but understanding digital behaviors, in general, is critical. 

More specifically, knowing where your digital customers are at any given time is critical if you want to reach them – especially with younger generations spending more time on digital mediums than ever before.

Research has shown that millennials leave television at an astounding rate, so marketers need to know where they’re going next. And currently, that seems to be digital channels.

If you want to stay ahead of the digital marketing game, then it’s important to analyze digital behaviors and patterns over time.

6) Get creative with your content strategy.  

With digital transformation happening all around us (most notably because of digital disruption), our digital content is more important than ever. 

There are digital tools that marketers can use to help with digital marketing, but the digital content itself needs to be creative and engaging to stand out.

The purpose of digital marketing isn’t just to sell products and services. The primary purpose of all marketing is to build trust with your potential market and create a positive brand reputation.

Your goal should be to build long-term relationships with your target audience, where people listen to what you have to say.

Once a large enough number of potential customers trust and like your brand, sales will follow.

The question is how do you build trust and a positive relationship with your audience?

One of the most effective ways to do that is to create value for your audience. You can create value by educating readers on your industry’s latest advancements or giving them tips that solve their problems. 

You can compare various products, giving your assessment of what works and what doesn’t. The more credible information you share, the more trust you will build over time.

If you focus on promoting your products and push sales all the time, your audience will get turned off and leave. No one likes a business that shows off its products and services without offering any real value to the audience through content.

7) Be detailed when doing digital marketing research.  

digital marketing research

Your persona(s) will consist of two or three digital personas – one or two digital stereotypes. 

This digital stereotype (or stereotypes) will drive all actions moving forward for your business – from the digital marketing road map to the digital strategy you’re creating now.   

And suppose and you want success with your digital strategy. 

In that case, these digital personas must be already created before you take any further action to create that roadmap or digital strategy!

8) Create an effective digital experience for your digital customers.  

If you want digital success, then having digital experiences that will keep them coming back is key. 

Marketers need to employ digital marketing tools and tactics that make their digital customer’s journey as easy and painless as possible.

It should be simple for digital customers to understand how your product or service works and why they need it in their life – which means you’ll need to employ digital mediums that help with marketing education (and marketing automation).

9) Look for ways to drive traffic from existing channels.  

As mentioned before, marketers can use many different digital channels today (social media, paid advertising channels like Facebook Ads or Google Adwords, etc.). 

But more often than not, the goal of digital marketing is to drive traffic to a digital asset (like your landing page or website) – and then convert that digital customer into an actual paying customer.

10) Build digital assets that work across digital channels.  

Digital assets can include digital content, social media accounts, digital advertisements, and much more. 

These digital assets should be designed so that they look great across all digital mediums so that they don’t lose their aesthetic value when they’re repurposed for different platforms. 

This will help with the usability and reusability of these digital assets – ultimately making it easier for marketers.

11) Hire a digital marketing agency.  

dentist marketing

There are digital marketing agencies, like Denver-based Matrix Marketing Group, that can help with digital marketing efforts – it’s just a matter of knowing who they are and how to hire them.

If you’re not sure where to start when hiring digital experts, then there are some great digital resources out there that can point you in the right direction.

12) Use digital payment methods, so customers cannot carry cash, checkbook, or plastic.   

With digital disruption happening all around us (and mobile being at the forefront of digital disruption), accepting digital payments is important too. 

When customers pay digitally, marketers get paid faster – which means faster growth for your business! Plus, studies show that people are more and more comfortable with digital payment methods (than cash).

13) Use digital tools to help improve digital processes.  

Whether you’re looking for digital marketing or business tools, there are some great places to find digital solutions that can help make your digital workplace a little easier. 

Digital workplaces – like the one we’ve all created as marketers – come with their own set of challenges and obstacles, so finding digital solutions is key.

14) Don’t ignore chatbots.  

Chatbots have become increasingly popular over time, but businesses often neglect them since they assume customers won’t engage with them on this platform.

But chatbots can be easily implemented across various digital channels, which means it’s important for marketers to plan accordingly before diving into digital customer service.  

 15) Think digital-first.   

If you’re not thinking digital-first, digital marketing tactics can become very difficult to employ (and digital processes will be much harder to implement). 

Before diving into the weeds, marketers need to know exactly what digital channels are available and how they can best reach digital customers.

Digital transformation is happening everywhere, so marketers should always keep this in mind when planning marketing campaigns or digital marketing strategies.

Before taking on any new digital-first projects for their business, there are digital tools, digital marketing methods, digital solutions, and more that marketers must consider. 

16) Implement AI in your Digital Marketing Strategy

If you haven’t realized it yet, 2021 has been the year where AI started becoming dominant in the digital marketing sector.

Progress was already being made to develop AI-based marketing tools before COVID 19. The pandemic-induced social distancing measures made the process much faster.

AI can analyze consumer behavior and search patterns much more effectively. It can use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 

Currently, most of this customer data is analyzed by humans. However, the data scope has become so immense that we are reaching our limits to analyzing it effectively.

Developers have started to figure out how AI can be designed to detect customer behavior patterns that allow the software to make better predictions on what customers want.

One exciting example of AI in practice is chatbots. Mastercard has recently developed a messenger bot for Facebook that can use natural language processing software to predict what the customer wants and responds as if it were a real person. 

AI marketing has also been developed to personalize email messages. AI tools can help you segregate visitors and customers based on their demographics and behavior. This helps you send the right marketing content to the right person, giving you a better conversion chance. Focus on Building a Network and Community

SMM experts have pointed out that organic reach on major social media platforms has been going down over the years. Social networks like Facebook, Instagram, and Twitter are businesses. After all, they prefer to boost their sponsors on their platforms.

Major corporations with big pockets have been the real beneficiaries here. These businesses can spend big budgets on social media advertising to get viewers. The pay-to-get-views model doesn’t fit small and new businesses unless they are willing to buy ads from time to time.

One new solution that small businesses have come up with is to build communities on social media user group features. For instance, Facebook allows you to create a group for your business. 

All members that are part of that group can instantly see posts by switching to the group’s view mode. Similar features are available to build groups and communities on other social platforms.

The close-knit nature of groups gives a sense of exclusivity to members. Groups allow brands and social causes to engage and start one on one conversations with members.

Groups are mostly run and managed by administrators appointed by the group creator. Members can ask questions and raise complaints that can be addressed by the representative or other members.

Communities offer a powerful way to create a core group of supports (and critics). A smart business can use groups as a good PR machine.

17) Consider video marketing for your digital marketing strategy

Video content is compelling for attracting an audience. A few years ago, it was both expensive and time-consuming to create videos. Data limitations on video streaming also restricted businesses from pursuing this route.

Better communication technology and advanced video-creating platforms have made it easier to use videos for marketing. Today, even small businesses can put together a decent marketing video in a matter of days.

It is no surprise that many businesses are switching to video content marketing in 2020. Facebook and Instagram, two of the biggest social media networks, have also adapted videos as an integral part of their platforms.

Here are some numbers to show how powerful video marketing has become in the last two years.

  • More than 2 out of 3 social media users say that they have shared a brand’s video on their profile.
  • Around 70% of businesses agree that video marketing improved their conversion rate.
  • More than half of the consumers interviewed say that watching product videos makes them more likely to purchase from a brand.
  • When it comes to decision-makers, 65% of executives visit the marketer’s website, and around 40% call a vendor after watching a marketing video.

18) Don’t forget about written content marketing

While video content is excellent, many businesses continue to focus on producing written content. This is because the content remains the number one way to attract an audience to your website.

You see, when users search for products and services online, they search through keywords. 

Blogs, articles, and eBooks offer the perfect way to optimize your content for searched key terms. Even when people search through voice recognition apps, they are still looking for written content.

Last year, Google introduced significant updates to its search algorithm. The update included the new BERT system, which has been designed to help Google understand how people use natural language in their search queries. 

The search engine giant advised businesses to ensure that their site has a fast page speed, useful links, and well-written content if they want to rank higher.

Content marketing gives you more flexibility and allows businesses to pump out new material often. If you are struggling to produce content consistently, there are plenty of good that can help you publish professional-quality content daily.

19) Offer Interactive Content

Offer Interactive Content

Interactive content marketing is also becoming popular because it creates instant interest in your audience.

Examples of interactive content include puzzles, quizzes, questionnaires, embedded calculators, and animated ads that involve some input from the user.

This type of content works on all demographics, men, and women, old and young. People love solving puzzles, riddles, or visual calculations. 

Many small businesses have creatively infused puzzles with their brands’ marketing content for success. Many lending, real estate mortgage, and insurance businesses offer payment calculators on their websites that allow visitors to compare and assess various products.

20) Heathcare companies know how to analyze and test Your digital marketing efforts

Modern digital marketing strategy is all about testing and analyzing the results of your advertising campaigns. As a business, you should periodically analyze the reach, views, and clicks on your digital assets. Make sure also to check the demographics of your audience.

Testing and analyzing will help you to make tweaks and adjustments to your website’s design and content. 

For example, you can use A/B split-testing to isolate and check the variables in your campaign and easily identify which versions drive the results you need. Check for each variable and tweak them one by one to find the perfect combination.

This type of digital testing is a useful technique for improving content. It allows businesses to make significant changes to their content that improves results.

A digital marketing strategy that worked in 2018 is no longer valid because the media has advanced and social norms have changed.

Take artificial intelligence, data-driven marketing, and targeted personalization, for instance. A few years ago, these concepts were considered far too ambitious and expensive to implement.

In 2022, these innovative digital marketing trends have become the top priorities for most digital business owners.

We look at some of the significant factors that can help your online business build an effective digital marketing strategy in 2021.

But with these  21 steps to master your digital transformation in 2022, it’ll be easy for marketers no matter their current skill level.

For digital marketing, digital transformation is a necessity for digital marketers since digital disruption is constantly happening around us.

With new technologies and digital platforms emerging almost daily, digital marketers need to stay up-to-date on all these changes if they want to be successful in the long term. 

But with some proper planning and execution, digital marketing can still become attainable even as digital technologies change by following some of these digital trends.

That’s why it’s best to use this blueprint as a resource, not as an end-all-be-all guide for your business – but as something to work towards over time.

As you may know, digital marketing will continuously evolve based upon changing demographics and technologies. Here are  21 strategies that digital marketers will need to embrace to stay relevant by 2022.

Conclusion

If there is any doubt about the rapid evolution of digital technology, consider this: Everyone knows what a smartphone is now, but do you remember what non-smart mobile phones looked like ten years ago?

And they were big! Think brick-sized with wheels on the bottom for making phone calls, which you had to either find a landline for or go outside – neither one being ideal if you lived in an apartment building or outer suburbia where cell reception was spotty at best.

The digital marketing world is ever-changing and evolving.

There are new technologies, new platforms, and changes in consumer behavior that marketers need to contend with every day.

This article will provide you with a  21-step blueprint to master your digital marketing in 2022.

The digital marketing world is ever-changing and evolving. There are new technologies, new platforms, and changes in consumer behavior that marketers need to contend with every day. This article will provide you with a  21-step blueprint to master your digital marketing in 2022.  

The most important thing for digital marketers of any size or experience level is understanding the change happening around them – not just at their company but across all industries – so they can stay ahead of the game. 

If this sounds like too much work (or if it’s something you don’t know how to do), hire someone who does! 

Not only will digital agencies be able to help grow your digital footprint by partnering on social media strategies, website creation, or optimization projects, they’ll also give you an outside perspective on digital marketing as a whole.

Here’s the kicker: digital agencies and consulting firms aren’t cheap, but they’ll save you money in the long run by introducing you to digital marketing trends that your company may not know about or understand. 

You can either try to stay ahead of those trends yourself (which will take up all of your valuable time and resources) or partner with someone who knows what’s going down – like digital agencies.

Here are  21 digital marketing strategies that will give you the edge in 2022.

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General FAQs

What is a digital marketing strategy?

What is a digital marketing strategy? A digital marketing strategy is a marketing plan that helps your business achieve specific digital marketing goals through carefully selected online marketing channels such as paid, earned, and owned media.


What is an online marketing strategy?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords, and Facebook ads.


Can digital marketers work with nonprofit organizations or charities?

Yes, digital marketers work with nonprofit organizations or charities, but you won’t find digital marketing agencies that just build websites for nonprofits. This will only be an option if the digital agency has other services like mobile app development or social media design/management.


What is a content marketing strategy?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.


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