Top of the Funnel is where potential customers are introduced to a company for the first time.
Before a customer selects a product, they will typically look at reviews and read about different brands on their own.
In this stage, businesses can also create awareness of their products as well as build anticipation for future products by showing glimpses of upcoming releases.
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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