Bottom of the Funnel (BOFU) is where customers are assessing their options, trying to find the “best” option, and signing up. BOFU is where businesses typically spend the most on marketing, which is why it’s important to understand how it will affect your conversion rates.
Bottom of the Funnel
2023 Digital Marketing Benchmark Report
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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