[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0px|0px|0px|0px”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Traditional Marketing Executives Are Dropping Like Flies I recently read an article that marketing executives are getting a new role – the Chief Growth Officer. It means the average marketing executive job description has changed, and there are plenty of references to back […]
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The Role of the CFO’s is Changing: What CMO’s Need to Know
The role of the CFO is to maximize stakeholder value and marketing data is the best place to start. Chief Financial Officers (CFO’s) are looking to maximize the company’s profits, and one fertile area is marketing data. Salespeople Only spent One-Third of Their Time Selling Last Year – What? The CFO has noticed and is […]
7 Ways Outsourced Marketing Can Elevate Marketing Leaders
Outsourced marketing is being used by more and more small businesses. They are using outsourced marketing services because of the shortage of digital marketing talent. Think about it. If there is a lack of talent, who creating digital marketing strategies? As a marketer, you are always trying to execute new and innovative ideas that will help a […]
The Chief Marketing Officer Role in Marketing Technology
It’s critical the chief marketing officer role requires an understanding of technology. The Chief Marketing Officer role is becoming more involved with marketing technology selection, implementation, and use. Marketing is becoming one of the most technology-dependent functions in business. Today, a company’s chief marketing officer would be spending more on technology than its chief information […]