The role of the CFO is to maximize stakeholder value and marketing data is the best place to start. Chief Financial Officers (CFO’s) are looking to maximize the company’s profits, and one fertile area is marketing data. Salespeople Only spent One-Third of...
Outsourced marketing is being used by more and more small businesses. They are using outsourced marketing services because of the shortage of digital marketing talent. Think about it. If there is a lack of talent, whos creating digital marketing strategies? As a...
