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Traditional Marketing Executives Are Dropping Like Flies
I recently read an article that marketing executives are getting a new role – the Chief Growth Officer. It means the average marketing executive job description has changed, and there are plenty of references to back that up. Sure it’s been mentioned over the years, but now CMOs and marketing leaders are being held just as accountable for revenue growth as sales teams.
Forbes has gone over this evolution, stating the CMOs that have a “traditional” approach, are already being left behind. In fact, marketing leaders hold one of the highest position turnover rates in both corporate and startup companies. Why is that?
[Read more…] about Marketing Executives Are Going Extinct, and Here’s Why