Traditional Marketing Executives Are Dropping Like Flies I recently read an article that marketing executives are getting a new role – the Chief Growth Officer. It means the average marketing executive job description has changed, and there are plenty of references to...
The role of the CFO is to maximize stakeholder value and marketing data is the best place to start. Chief Financial Officers (CFO’s) are looking to maximize the company’s profits, and one fertile area is marketing data. Salespeople Only spent One-Third of...
Outsourced marketing is being used by more and more small businesses. They are using outsourced marketing services because of the shortage of digital marketing talent. Think about it. If there is a lack of talent, whos creating digital marketing strategies? As a...
It’s critical the chief marketing officer role requires an understanding of technology. The Chief Marketing Officer role is becoming more involved with marketing technology selection, implementation, and use. Marketing is becoming one of the most...
