Programmatic Advertising

What is Programmatic Advertising and How Does it Work?

13 minutes of reading / By / / digital marketing, programmatic advertising

How does programmatic advertising work?  Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second.  Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers […]

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local seo

Local SEO: How 97% of Search Engines Users Discover Local Businesses

11 minutes of reading / By / / business

97% of local sales start with local SEO searches Local SEO makes your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings).  A local search engine optimization service will ensure you rank higher than your competitors and increase the company’s online visibility. This article discusses how 97% of searchers use

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Pillar Content

Pillar Content: 10 Effective Tactics With Many Derivatives

12 minutes of reading / By / / business

Pillar content can be seen as any long-form piece of substantive information. Pillar content can be seen as any long-form piece of substantive information with many derivatives. Examples include eBooks, reports, and guides.  Pillar contents are central to your online marketing strategy because they provide you with a way to directly interact with your audience

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smart targeting AI

Smart Targeting: And the Rise of AI?

11 minutes of reading / By / / advertising, Google Ads, programmatic advertising

How to Use Smart Targeting And the Rise of AI Smart targeting is a marketing application of artificial intelligence to predict the preferences and habits of internet users. Artificial intelligence uses previous user actions to decide how to display content best. The more information collected on a user, the more personalized the experience. Targeting allows

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12 Archetypes Branding

The Invaluable 12 Archetypes in Branding: Connect with Your Target Audience

13 minutes of reading / By / / business

Do you find yourself wondering how archetypes in branding can help? Archetypes in branding can increase your sales conversion ratios and boost sales. It’s a question that many business owners ask themselves. This blog post will discuss the 12 archetypes and how they can connect with your target market. The archetypes are archetypes that are

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HubSpot vs. SharpSpring

HubSpot vs. SharpSpring: Which Marketing Automation Tool Is Better?

11 minutes of reading / By / / business

HubSpot vs. SharpSpring Comparison HubSpot vs. SharpSpring is a tough call but we made one. In business, marketing automation is a must-have, and HubSpot vs. SharpSpring offers small businesses options. Marketers are always looking for the best marketing automation tool to help them grow their business and reduce repetitive tasks. It’s a must-have for digital

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Google for Business

Google for Business Get Started in 10 Easy Steps

7 minutes of reading / By / / business

Google for business is an easy-to-use, intuitive interface to power business Google for business is an easy-to-use, intuitive interface that helps you get the most out of Google tools and resources designed specifically to power businesses. No need to worry about the technical details–Google has your back! Google for business is a service that’s an

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Website Design small business

Unparalleled Website Design For Small Businesses

13 minutes of reading / By / / business

Website Design For Small Business Can Make or Break You. A website design for small businesses can make you stand out from your competitors, and your audience can find you. A professional website is important, but they don’t have the time or money to do it right. Most small businesses settle for mediocre websites because

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keyword research tools

12 Best Keyword Research Tools

15 minutes of reading / By / / business

12 Best Keyword Research Tools 12 Best Keyword Research Tools Learn about the 12 Best Keyword Research Tools in 2025. Keyword and keyword research tools are the first part of any content marketing strategy. But while researching keywords can be tedious and time-consuming, not to mention difficult, if you’re unsure which keyword research tools are

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fractional cmo

Why Hire a Fractional CMO On-Demand To Win #1

9 minutes of reading / By / / business

A fractional CMO is a great option for startups and small businesses A fractional CMO is a great option for startups and small businesses that need help with marketing but don’t have the budget for a full-time CMO. But the middle market is using high-end consulting firms like Matrix. Midmarket companies are struggling to keep up

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