Your Brand Purpose Defines Your Brand Success. Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively. It could be something like, “Our mission is to make people feel completely at home.” “Why should I care about […]
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How to Perform Competitive Analysis This is an article about competitor analysis. In marketing, competitor analysis is a set of techniques managers use to obtain information about their competitors’ products and services. It allows businesses to understand the marketplace dynamics, monitor competitor activity, and identify opportunities for themselves. You must know your competitor to stay
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Why Should You Start Using Marketing Automation? Marketing automation has been a buzzword in the marketing industry for the past few years and many businesses are just starting to use marketing automation software. It’s often misunderstood and misinterpreted, but it can be a powerful tool for lead generation. This article will explore what marketing automation
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Don’t Let Zero-Click Search Kill Your SEO Startegy Efforts Zero-Click Search relies on voice recognition technology instead of typed words. This article is about a new type of search engine called Zero-Click Search (ZCS), and it utilizes voice recognition software to locate any given topic to show up in search results. You need to know
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Successful Marketing Automation Implementation Plan for SharpSpring (now ConstantContact) Marketing automation is one of the most powerful tools marketers have in their toolbox. It allows marketers to execute marketing campaigns, sales, and lead management activities automatically or semi-automatically with little to no human involvement. A successful marketing automation setup will help grow your business by
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Lead nurturing email marketing can increase your help sales conversions. This article discusses how email marketing is a great way to stay in front of your customers and potential clients. If you understand your marketing funnel, you might wonder why a 5% lead capture from your website yields only 2% of sales. What? The average
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The Denver startup ecosystem is vibrant. The Denver startup ecosystem is vibrant. Inc. Magazine ranked Denver the #3 city in the U.S. for entrepreneurial activity. Denver is the perfect city for the Denver startup environment. It has a promising future for startups, and the Denver metro area produces more than $5 billion of economic activity
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Social media management is a relatively new concept Social media management is a relatively new concept developed to fill the gap between social media marketing and digital marketing. As social media becomes increasingly popular, businesses seek ways to maximize their reach and impact. Social Media Management, or SMM as it’s more commonly known, is managing
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Accelerate Your Company with a Better Brand Strategy in Marketing Some brand managers may believe that they can succeed by following a brand strategy in marketing, but it is only successful if the brand has a reason to be. What does this mean? This means that your brand needs to have an important purpose for
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Ecommerce hosting providers are the backbone of your ecommerce store Ecommerce website owners are always looking for the best ecommerce hosting provider who can offer them a reliable and secure ecommerce server. There is no such thing as the best ecommerce host, but there are definitely quite a few bad ones out there. When you
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